Shaw Industries' Core Residential Brands Will Not Exhibit at Surfaces 2024
Dalton, GA, September 13, 2023-Shaw Industries will not exhibit its core residential brands at Surfaces 2024.
The company will instead invest its trade show budget on regional markets, where it feels it has the opportunity to have more intimate interactions with its dealers, reports Annie Cowart, vice president of marketing for Shaw Industries’ residential business.
The firm is also exhibiting at shows like Petcon, so it can bring more consumer insight to its dealer base.
Shaw is working to develop an immersive experience that builds a stronger connection with its three core residential brands: Shaw Floors, Anderson Tuftex and Coretec.
Says Dana Hicks, director of Surfaces, “The International Surface Event (TISE) is gearing up to be a fantastic event, pacing ahead of prior year's exhibitor participation. We have the manufacturers attendees are seeking at Surfaces 2024: Mannington Mills, Mohawk Industries, Engineered Floors, Dixie Group, AHF Products, Shaw’s TotalWorx accessories brand, CoverConnect Rug Pavilion and many more. In addition to over 500 exhibiting companies, TISE also has a stellar educational content both in the classroom and on the show floor.”
Listen to our FloorDaily interview with Annie Cowart here.