Anderson Tuftex

Anderson Tuftex creates floors that are designed with intention and crafted with care. We believe shopping for flooring should be as simple and straightforward as you need it to be. The flooring products you choose for your home should be timeless, complementary and curated for your preferences. We take a holistic and consumer-centric approach to marketing and product development. Today’s shopper demands a simplified shopping experience both in-store and online. Anderson Tuftex is listening to the expectations of you as we focus on designing timeless products and providing exceptional service that addresses your needs. Rather than overwhelming you with a sea of options, we're dedicated to crafting flooring that serves as a canvas for your life. Down to the very twist of our fibers and the knots in our wood, we're dedicated to timeless, purposeful design. It’s no accident that Simplicity and Intentional Design are two of the guiding principles of Anderson Tuftex. We aim to simplify all aspects of the floor buying process by crafting intentional products with timeless designs. What’s more, our product developers are designing curated collections of hard and soft surface flooring products that perfectly complement one another, giving your home a fluid sense of style with a floor that reflects your unique personality.

Brand Report 2018: Manufacturers contend with shifting marketing variables - Nov 2018

By Beth Miller Right now, the marketing landscape is shifting. As younger generations with progressive buying habits start to buy and own homes, the ways in which flooring manufacturers communicate wi...
http://www.floordaily.net/floorfocus/brand-report-2018-manufacturers-contend-wit...

Shaw Merges Premium Anderson and Tuftex Brands

Dalton, GA, November 15, 2017-The strategic merger of Anderson Hardwood Floors and Tuftex Carpets of California will take effect January 1, 2018. Both of these brands have a long heritage in the floo...
http://www.floordaily.net/floorfocus/shaw-merges-anderson-and-tuftex-brands

Surfaces Preview: A peek at what Surfaces 2018 has to offer - Jan 2018

By Beth Miller Surfaces, taking place January 30 to February 1, is the biggest residential flooring show in the western hemisphere and part of The International Surface Event (TISE) at the Mandalay ...
http://www.floordaily.net/floorfocus/surfaces-preview-a-peek-at-what-surfaces-20...

Shaw to Exhibit Anderson Tuftex & Coretec Brands at Domotex USA

Chicago, IL, May 3, 2018-Hannover Fairs USA, the organizer of Domotex USA, has announced that Shaw Industries will exhibit its Anderson Tuftex and Coretec brands at the inaugural Domotex USA trade sho...
http://www.floordaily.net/floorfocus/shaw-to-exhibit-anderson-tuftex-coretec-bra...

Beyond Las Vegas: Product introductions from flooring firms not exhibiting at Surfaces - Jan 2018

By Beth Miller Each year, flooring firms have the option to attend multiple shows, including Surfaces, in order to reveal new products. And each year, some firms choose to go their own way. While Sh...
http://www.floordaily.net/floorfocus/beyond-las-vegas-product-introductions-from...

Anderson Introduces Wood Collection Inspired by Bi

Asheville, NC, October 22--Executives from Pearlman’s Carpet One, The Biltmore Company and Anderson Hardwood Floors recently premiered the display of the Biltmore Estate For Your Home collection of ha...
http://www.floordaily.net/floorfocus/anderson-introduces-wood-collection-inspire...

Focus On Leadership: Shaw veteran Carrie Edwards takes the helm of residential marketing - Mar 2019

Interview by Kemp Harr Carrie Edwards Isaac, vice president of residential marketing and consumer strategy for Shaw Industries, grew up in Georgia and attended Mercer University with the intent to b...
http://www.floordaily.net/floorfocus/focus-on-leadership-shaw-veteran-carrie-edw...

Branding Report 2020: Manufacturers, both new and legacy, face challenges to stay relevant amid Covid - Nov 2020

By Meg Scarbrough You probably remember this commercial from the 1990s: A mother places a diapered baby in a walker and leaves the room. Moments later, under the watchful eye of the family dog, the ...
http://www.floordaily.net/floorfocus/branding-report-2020-manufacturers-both-new...

Will the new tax reform law extend the cycle of economic growth? Strategic Exchange - Jan 2018

By Kemp Harr So, we now have a reformed tax law, and it will have an impact on the flooring business. Let’s get to that in a minute. But first, we need to compare this new tax law with Reagan&r...
http://www.floordaily.net/floorfocus/will-the-new-tax-reform-law-extend-the-cycl...

Winter Show Preview: A peek at the 2019 flooring products in two premier shows - Jan 2019

By Jessica York   This winter, there will be two national flooring shows, Surfaces and Domotex USA. Surfaces, part of The International Surfaces Event (TISE), will take place January 22 to th...
http://www.floordaily.net/floorfocus/winter-show-preview-a-peek-at-the-2019-floo...

Shaw Will Now Directly Supply Anderson Hardwood to Midwest Customers

Dalton, GA, January 13, 2016—Shaw has announced its plans to directly supply Anderson Hardwood products to retail customers in the Midwest United States. Effective immediately, retailers in Il...
http://www.floordaily.net/floorfocus/shaw-will-now-directly-supply-anderson-hard...

Hardwood Flooring Summit Scheduled This Summer

Atlanta, GA, May 23, 2008--The Hardwood Flooring Summit will take place in Atlanta August 14-17.The conference will host over 40 skilled speakers and instructors on wood flooring. Experts in every fac...
http://www.floordaily.net/floorfocus/hardwood-flooring-summit-scheduled-this-sum...

Anderson Names TRC as Canadian Distributor

Clinton, S.C., March 7, 2007--Anderson Hardwood Floors, family owned manufacturers of fine hardwood flooring, has selected TRC Distribution Ltd as a partner in Western Canadian markets to expand the a...
http://www.floordaily.net/floorfocus/anderson-names-trc-as-canadian-distributor

Surfaces 2018 Review: At this year's show, branding and marketing shared center stage - Mar 2018

By Darius Helm, Beth Miller and Anne Harr This year’s show, held in Las Vegas from January 30 to February 1, was busy, colorful and enthusiastic. Attendee traffic was strong, exhibitor booking...
http://www.floordaily.net/floorfocus/surfaces-2018-review-at-this-years-show-bra...

Anderson Hardwood Opens Bob Anderson Design Center

Clinton, SC, December 11, 2006--Four generations of the Anderson Family gathered Friday for a ribbon cutting ceremony unveiling the new Bob Anderson Design Center, named for the late owner of Anderson...
http://www.floordaily.net/floorfocus/anderson-hardwood-opens-bob-anderson-design...

TISE 2020 Review: Innovations in design and construction drew large crowds at this year’s national flooring expo - March 2020

By Darius Helm, Jessica Chevalier and Anne Harr Traffic was strong and the energy was high at The International Surface Event-comprising Surfaces, TileExpo and StonExpo/Marmomac-which was held from ...
http://www.floordaily.net/floorfocus/tise-2020-review-innovations-in-design-and-...

2007 Hardwood Update - October 2007

By Brian Hamilton Like other segments of the floorcovering industry, U.S. hardwood manufacturers are bracing themselves for a rough ride the rest of this year and probably for most of 2008. Th...
http://www.floordaily.net/floorfocus/2007-hardwood-update--october-2007

Made in America: Amid tariffs and coronavirus, domestically produced flooring may gain preference. - April 2020

By Meg Scarbrough It’s no secret that China plays a dominant role in the world’s flooring manufacturing. The region currently accounts for billions in flooring imports into the U.S. each...
http://www.floordaily.net/floorfocus/made-in-america-amid-tariffs-and-coronaviru...

Don Finkell of American OEM: Focus on Leadership - Apr 15

Interview by Kemp Harr Self described as an architect who got into the flooring business, Don Finkell, CEO of American OEM, has spent more than 30 years in the hardwood flooring industry. He spent ...
http://www.floordaily.net/floorfocus/don-finkell-of-american-oem-focus-on-leader...

Isaac and Ford Discuss the Launch of Shaw's upscale Anderson Tuftex Brand plus new Products

February 4, 2019—Carrie Edwards Isaac and Katie Ford, SVP Marketing and Director of Brand Strategy, respectively, for the Anderson Tuftex brand, and Kemp Harr discuss the successful launch of An...
http://www.floordaily.net/flooring-podcasts/isaac-and-ford-discuss-the-launch-of...

New Products 2020: A sneak peek at new productions to the residential market - Jan 2020

By Beth Miller This year kicks off with two premier flooring shows, The International Surface Event (TISE) and Domotex USA. TISE will take place January 27 to 30 at the Mandalay Bay Convention Cente...
http://www.floordaily.net/floorfocus/new-products-2020-a-sneak-peek-at-new-produ...

Anderson Tuftex Announces Strategy Following Lowe's Stainmaster Acquisition

Dalton, GA, May 4, 2021-Shaw Industries' Anderson Tuftex (A/T) premium brand, announces response to recent news on the sale of the Stainmaster brand.  Assuring its customers that the style, desi...
http://www.floordaily.net/floorfocus/anderson-tuftex-announces-strategy-followin...

Shaw Floors to Directly Supply Anderson Hardwood Products

Dalton, GA, February 29, 2016—Shaw has announced its plans to directly supply Anderson Hardwood products to its retail and builder customers. From now until May 31, flooring dealers may pur...
http://www.floordaily.net/floorfocus/shaw-floors-to-directly-supply-anderson-har...

Shaw Sponsoring St. Jude Dream Home Program

Dalton, GA, Jan. 26, 2012 -- Shaw Industries said it is sponsoring the St. Jude Dream Home Giveaway fundraising campaign.The program has raised more than $220 million in over 20 years for St. Jude Chi...
http://www.floordaily.net/floorfocus/shaw-sponsoring-st-jude-dream-home-program

Focus on Leadership: Tim Baucom shares his thoughts on how Shaw will stay relevant - May 2019

Interview by Kemp Harr It may seem like fate that the man once nicknamed “Tim Shaw-com” was recently named president of Shaw Industries, but Tim Baucom doesn’t take his appointment...
http://www.floordaily.net/floorfocus/focus-on-leadership-tim-baucom-shares-his-t...

Don Finkell, president, Anderson Hardwood Flooring – Part 2 (12:02)

January 1, 2007—Don Finkell, president, Anderson Hardwood Flooring in the second part of a four-part series, discusses the greatest threats the hardwood industry faces in 2007. Finkell also talk...
http://www.floordaily.net/flooring-podcasts/don-finkell-president-anderson-hardw...

Finkell To Retire from Shaw Industries

Dalton, GA, Feb. 11, 2013 – Don Finkell, who led Anderson Hardwood for more than three decades, has announced his retirement from Shaw Industries, effective Feb 28, to pursue several personal in...
http://www.floordaily.net/floorfocus/finkell-to-retire-from-shaw-industries

Anderson Launches Pinterest Account

Fountain Inn, SC, July 2, 2012 -- Anderson Hardwood Floors has launched a Pinterest account, Anderson Floors.The account encompasses nine boards of various industry related and life style topics, incl...
http://www.floordaily.net/floorfocus/anderson-launches-pinterest--account

Anderson Tuftex Launches Pet Perfect Platform to Specialty Retail

Dalton, GA, May 25, 2021-Anderson Tuftex (A/T), the premium hardwood, carpet and custom rugs brand of Shaw Industries, has announced the launch of its new Pet Perfect promise, a pet performance platfo...
http://www.floordaily.net/floorfocus/anderson-tuftex-launches-pet-perfect-platfo...

25 Years of Change: Industry veterans look back on the past quarter century - Aug/Sep 2017

By Kim Gavin Twenty-five years ago, when Floor Focus launched its inaugural issue, carpet was king of the flooring industry, commanding a 75% marketshare with a healthy number of players. Consolidati...
http://www.floordaily.net/floorfocus/25-years-of-change-industry-veterans-look-b...