Editors Darius Helm, Beth Miller and Jessica Chevalier, with statistics provided by Market Insights LLC, analyze the state of the economic climate and its implications in the housing and flooring markets. The industry has grown by 5.1% during 2019.
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Editor Jessica Chevalier covers how design expectations in educational environments, specifically K-12, have changed to include spaces that promote hands-on learning. Educational spaces are now expected to be tools in the learning process.
Editor Beth Miller interviews three building contractors, Germaine Castro, Francis Maasland and Doug Davis, to get their thoughts on the housing market, the labor shortage, the use of hard surface versus soft and the housing market.
Editor Beth Miller covers trends from Coverings 2019, including encaustic tiles, emphasis on the color blue and varying tile scales. This year, Coverings partnered with Clean the World to build and donate custom tiled doghouses to local shelters.
Publisher Kemp Harr covers the U.S.’s shifting preference toward LVT. In response, the Tile Council of North America and the National Wood Flooring Association are taking steps to shine a light on LVT’s more bold advertising claims.
Publisher Kemp Harr interviews Tim Baucom, president of Shaw Industries, about his journey from engineering to the c-suite at Shaw. In an ever-evolving market, Baucom focuses on developing a stable family of customers and employee retention.
Contributing editor Andrea Durbin and Kalie Sheppard spotlight how their firm, MA+ Architecture, used brightly saturated products, like Tarkett’s Cortina Grande Azrock SVT and Code carpet tile, to renovate Norman High School.
Editor Jessica Chevalier spotlights Floors Direct and its owner, Kent Copeland, who makes it a point to stay ahead of chain competition by diversifying products, implementing digital advertising and importing both ceramic and resilient products.
Contributing editor Paul Friederichsen discuses how recent technological advances have expanded digital marketing choices for flooring retailers through the mixing of different medias. Finding the right media mix can increase marketing performance.
Contributing editor Michael Martin reviews the NWFA’s recent consumer campaign and official definition of real wood floors, which clarifies the difference between solid wood flooring, engineered wood flooring and composite engineered wood flooring.