It’s hard to sell or specify flooring if you aren’t current on design trends. In this annual report, Cindi and David Oakey of David Oakey Designs share their colorful and illuminating forecast and reveal how Covid is charting a new path for design.
Floor Focus Magazine
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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Terry Marchetta with Mannington explores how the home has become not just a place to live, but also a place to work, learn and play and how consumers have been gravitating toward both minimalism and maximalism in their search for self-expression.
Rigid LVT Producer Update: A strong residential market from the spring through year’s end sustained rigid LVT momentum in 2020 - Feb 2021
The rigid LVT category continued its stunning growth in 2020, despite the challenges of the year, and domestic manufacturing is on the rise. But there may be reason for concern on the horizon, as executive editor Darius Helm explains in this report.
Upscale residential design was a growth business last year, driven in part by the movement from cities to suburbs. In this report, editor Jessica Chevalier takes a look at trends in upscale design and what types of floors are gaining popularity.
Modular Carpet Report: Manufacturers continue to design and innovate despite challenges presented by the past year - Feb 2021
In this report, editor Meg Scarbrough explores how, despite the challenges Covid wrought across the construction and remodel markets, the category is well positioned for the commercial rebound and also offers opportunities on the residential side.
Installation Labor Update: From retailers to trade associations, efforts to replenish the installer community are more focused than ever - Feb 2021
Last year, as residential remodeling and homebuilding markets abruptly surged, it was a stark reminder to flooring retailers and residential contractors that the dearth of installers is a problem that will not solve itself and can’t be circumvented.
2021 EMERGING LEADERS: Young professionals are making a big difference in the flooring community and their hometowns - Feb 2021
This year’s emerging leaders, all under 40, work within the dealer/retailer/contractor sector. The ten winners, pulled from the largest pool of submissions in the award’s history, range from 26 to 39 and cover the gamut of leadership positions.
Marketing to the Affluent: Tips for floorcovering retailers and RSAs on how to attract and sell to this niche market - Feb 2021
For retailers looking to reach the affluent shopper, there are key considerations they should know. Retail expert Chris Ramey explains the ways in which the affluent buyer is unique and, therefore, requires a unique sales and marketing approach.
Every indication is that the surge in demand for residential flooring will be around for the rest of the year, and maybe longer. Publisher Kemp Harr discusses this forecast as well as getting back to travel and whether the fiber wars are really over.
Designer Forum: As the home gains renewed focus, Thiel Architecture turns a basement into a family oasis - Feb 2021
As families sheltered in place over the past year, demand has grown for homeowners seeking to make their homes more comfortable. Designer Nancy Thiel takes us on a tour of a recent project where a basement was converted into a fun family getaway.