Contributing editor Kim Gavin writes about the 25th anniversary of Starnet, both looking back on its successful trainings and camaraderie, and looking ahead to its future challenges.
Floor Focus Magazine
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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Executive editor Darius Helm discusses the result of the 2017 independent flooring retailer survey, with responses coming from across the country regarding the changing flooring market, top manufacturers, and advertising strategies.
Floor Focus’ editorial team reviews this year’s NeoCon show in Chicago, where attendance was up 7%. Trends included combining hard surface and carpet, commercial sectors utilizing informal zones, and the surge in biophilic designs.
Editor Jessica Chevalier writes about the new retail experience, where stores are transitioning to more brand-conscious, design-focused efforts, and ensuring that online and brick-and-mortar shopping strategies align.
Editor Beth Miller tours Mohawk’s Dalton, Georgia design facility, a healthy building certified by the International Living Building Institute, which focuses on collaboration between designers and end-users through an open office environment.
Digital Marketing: Retail—Flooring retailers look toward the future of digital marketing - July 2017
Editor Beth Miller discusses the role of digital marketing in the flooring industry with three industry retailers, looking at the relationship between traditional and digital marketing, as well as the future of e-commerce.
Publisher Kemp Harr discusses the rise and fall of Royalty Mills, citing potential causes and examining the implications for the flooring industry, and also takes a look at how concrete is taking marketshare from commercial floorcoverings.
Stephanie Boldon, associate senior project director for Environetics, talks about the process of creating a space for Speedo’s Los Angeles, California headquarters using products from Shaw Contract and Bentley Mills, among others.
Floors of Distinction finds ways to adapt to the new generation of consumer: Best Practices - July 2017
Editor Jessica Chevalier writes about the evolution of Minnesota’s Floors of Distinction, where the team creates a customized space, rather than selling floors, and their new virtual showroom targets Millennial customers.
Contributing editor Brett Miller writes about how the Floor Covering Leadership Council is working to close the skills gap in America with training, certification and educational partnerships.