Engineered Floors, LLC

Engineered Floors®, LLC is a privately held carpet producer founded by Robert E. Shaw in 2009. The company produces PureColor® solution-dyed polyester and nylon fiber carpets under the brands Dream Weaver® for residential replacement, DWellings® for new home construction, Engineered Floors® Multifamily, and Pentz® Commercial Flooring Solutions for Main Street. In 2016, J+J Flooring Group joined Engineered Floors for the commercial specified market.

Engineered Floors Acquires Dream Weaver

Dalton, GA, Dec. 12, 2011 -- Engineered Floors said it has completed acquisition of Dream Weaver Carpet Industries, Inc. of Chatsworth, Georgia.Engineered Floors produces and markets carpets primarily...
http://www.floordaily.net/floorfocus/engineered-floors-acquires-dream-weaver

Winter Show Preview: A peek at the 2019 flooring products in two premier shows - Jan 2019

By Jessica York   This winter, there will be two national flooring shows, Surfaces and Domotex USA. Surfaces, part of The International Surfaces Event (TISE), will take place January 22 to th...
http://www.floordaily.net/floorfocus/winter-show-preview-a-peek-at-the-2019-floo...

Manufacturing Technology - Aug/Sep 2013

By Jessica Chevalier   Often, we pull back the curtain to see how the newest flooring designs are being created—considering how carpet tile is designed and constructed, how hardwood is ...
http://www.floordaily.net/floorfocus/manufacturing-technology--augsep-2013

LVT, Mannington's centennial, J+J and Engineered Floors: Strategic Exchange - Jan 2016

By Kemp Harr This is going to be an interesting year for the LVT business. Santo Torcivia at Market Insights estimates that $451 million has been invested in U.S. based LVT production in the last f...
http://www.floordaily.net/floorfocus/lvt-manningtons-centennial-jj-and-engineere...

Q&A: Engineered Floors' James Lesslie discusses incorporating the assets of Beaulieu - Jan 2018

Interview by Kemp Harr In November 2017, Engineered Floors finalized the asset purchase of Beaulieu America, a firm started in 1978 by Carl and Mieke Bouckaert and owned by the Bouckaert family, fina...
http://www.floordaily.net/floorfocus/qa-engineered-floors-james-lesslie-discusse...

Engineered Floors, Dream Weaver Raising Prices

Dalton, GA, Feb. 17, 2012 -- Customers of Engineered Floors, as well as its Dream Weaver brand, will see a price increase next month.Engineered Floors, which sells primarily to the multi-family housin...
http://www.floordaily.net/floorfocus/engineered-floors-dream-weaver-raising-pric...

Mohawk, Engineered Floors & Shaw Issue Price Increases

Chattanooga, TN, August 27, 2020-Mohawk, Engineered Floors and Shaw have announced price increases.  Mohawk will increase the price of residential carpet by 5%, with a minimum of $0.27 per squar...
http://www.floordaily.net/floorfocus/mohawk-engineered-floors-raise-prices-on-so...

Engineered Floors' James Lesslie: Focus on Leadership - Jan 2016

Interview by Kemp Harr Assistant to the chairman at Engineered Floors, James Lesslie grew up in Greenville, South Carolina, the son of an Internal Revenue Service manager and a teacher. After earni...
http://www.floordaily.net/floorfocus/engineered-floors-james-lesslie-focus-on-le...

Engineered Floors & J+J Industries Merge

Dalton, GA, December 18, 2015—Engineered Floors, LLC has announced its merger with J+J Industries, Inc. Engineered Floors and J+J are family-owned businesses with similar values of commitme...
http://www.floordaily.net/floorfocus/engineered-floors--jj-industries-merge

Carpet Fiber Update - March 2013

  By Darius Helm   Among the many important developments in the carpet face fiber industry, none is more significant than the unrelenting march of polyester fiber through the residential ...
http://www.floordaily.net/floorfocus/carpet-fiber-update--march-2013

Kersey Chosen as Brand Manager of Engineered Floors' Pentz Division

Dalton, GA, July 21, 2016—Floor covering executive Brandon Kersey was recently chosen by Engineered Floors to be brand manager for its new main street flooring division Pentz Commercial Floor...
http://www.floordaily.net/floorfocus/kersey-chosen-as-brand-manager-of-engineere...

Engineered Floors Partnering with Roomvo for Visualizer Tech.

Dalton, GA, June 25, 2019-Engineered Floors and Roomvo have partnered together to provide flooring dealers with visualizer technology. Utilizing Roomvo's augmented reality technology, the partnership...
http://www.floordaily.net/floorfocus/engineered-floors-partnering-with-roomvo-fo...

Carpet Tile Update: Carpet tile's activity in the global market - Feb 2016

By Jessica Chevalier A growing category in the commercial market for decades, carpet tile has found favor with the architecture and design community due to its willingness to evolve, its style-forw...
http://www.floordaily.net/floorfocus/carpet-tile-update-carpet-tiles-activity-in...

Engineered Floors to Exhibit at Domotex USA

Chicago, IL, May 31, 2018-Hannover Fairs USA, the organizer of Domotex USA, has announced that Dalton, Georgia-based Engineered Floors will exhibit its Dream Weaver brand and new Engineered Floors Har...
http://www.floordaily.net/floorfocus/engineered-floors-to-exhibit-at-domotex-usa

Made in America: Amid tariffs and coronavirus, domestically produced flooring may gain preference. - April 2020

By Meg Scarbrough It’s no secret that China plays a dominant role in the world’s flooring manufacturing. The region currently accounts for billions in flooring imports into the U.S. each...
http://www.floordaily.net/floorfocus/made-in-america-amid-tariffs-and-coronaviru...

Mohawk, Shaw, Dixie & EF Announce Price Increases

Chattanooga, TN, February 26, 2021-Mohawk, Shaw, The Dixie Group and Engineered Floors have announced price increases. All attribute the increases to rising costs in raw materials, logistics and labor...
http://www.floordaily.net/floorfocus/mohawk-shaw-dixie-ef-announce-price-increas...

Dream Weaver To Roll Out Industry First at Show

Dalton, GA, Jan. 14, 2013 -- Dream Weaver Carpet will unveil the industry's first solution dyed PET soft carpet product at Surfaces later this month, the company said.Called PureSoft Cashmere carpet, ...
http://www.floordaily.net/floorfocus/dream-weaver-to-roll-out-industry-first-at-...

Surfaces 2018 Review: At this year's show, branding and marketing shared center stage - Mar 2018

By Darius Helm, Beth Miller and Anne Harr This year’s show, held in Las Vegas from January 30 to February 1, was busy, colorful and enthusiastic. Attendee traffic was strong, exhibitor booking...
http://www.floordaily.net/floorfocus/surfaces-2018-review-at-this-years-show-bra...

Engineered Floors Launches New Apex SDP Fiber Under Pentz Brand

Dalton, GA, July 12, 2017-Engineered Floors has announced the launch of its new commercial polyester fiber, Advanced Polyester Extrusion – Apex SDP. The fiber will be offered through its commerc...
http://www.floordaily.net/floorfocus/engineered-floors-launches-new-apex-sdp-fib...

James Lesslie Discusses Engineered Floors/Dream Weavers' VariColor Product and Continued Expansion

January 26, 2016—Recorded in the Engineered Floors/Dream Weaver's space at Surfaces 2016, James Lesslie, assistant to the chairman at Engineered Floors, and Kemp Harr discuss this years' Surface...
http://www.floordaily.net/flooring-podcasts/james-lesslie-discusses-engineered-f...

EF & Mohawk Announce Price Increase on Residential Carpet

Dalton, GA and Calhoun, GA, June 29, 2018-Engineered Floors and Mohawk have announced price increases on residential carpet. Engineered Floors is increasing pricing from 5% to 7% on its Dream Weaver,...
http://www.floordaily.net/floorfocus/engineered-floors-announces-price-increase-...

Engineered Floors Announces Price Increase

Dalton, GA, April 17, 2017—Engineered Floors has announced a price increase on its Dream Weaver, Dwellings and Engineered Floors carpet brands due to raw material increases. The increase will b...
http://www.floordaily.net/floorfocus/engineered-floors-announces-price-increase

EF, Mohawk & Shaw Announce Soft Surface Price Increases

Chattanooga, TN, March 20, 2018-Engineered Floors, Mohawk and Shaw have all announced price increases on carpet products, citing rising costs in raw materials. Each price increase impacts orders place...
http://www.floordaily.net/floorfocus/ef-mohawk-shaw-announce-soft-surface-price-...

Engineered Floors Focuses on PET Carpet

Dalton, GA, Dec. 12, 2011 -- Engineered Floors has been a success story in the last two years despite a severe downturn in the carpet industry in general.The firm, founded by Bob Shaw, former CEO and ...
http://www.floordaily.net/floorfocus/engineered-floors-focuses-on-pet-carpet

Surfaces Preview: A brief look at what's in store at this year's Surfaces show - Jan 2017

By Darius Helm The Surfaces show, held as part of The International Surface Event (TISE) at the Mandalay Bay Convention Center in Las Vegas from January 18 to 20, is the biggest residential flooring ...
http://www.floordaily.net/floorfocus/surfaces-preview-a-brief-look-at-whats-in-s...

Strategic Exchange: Interface and Nora, Engineered Floors’ new carpet tile plant - July 2018

By Kemp Harr Key economic indicators continue to point to positive conditions for growth in both the commercial and residential flooring markets. The GDP 2.9% growth forecast for 2018 puts the U.S. i...
http://www.floordaily.net/floorfocus/strategic-exchange-interface-and-nora-engin...

Engineered Floors Finalizes Purchase of Beaulieu Assets

Dalton, GA, November 9, 2017-Engineered Floors finalized the asset purchase of Beaulieu of America on November 4.   On the commercial side of the business, Engineered Floors plans to operat...
http://www.floordaily.net/floorfocus/engineered-floors-finalizes-purchase-of-bea...

State of Sustainability 2019: More involvement at all levels - Aug/Sep 19

By Darius Helm, Jessica Chevalier and Beth Miller It’s getting personal-this is the theme that best describes the current trends and developments in sustainability. It’s about personal h...
http://www.floordaily.net/floorfocus/state-of-sustainability-2019-more-involveme...

The Backing Business: Moisture and acoustical abatement are major focuses in underlayment - Jan 2019

By Darius Helm Over the last decade or so, several major trends have transformed interior spaces in both the residential and commercial markets, and almost every one of those trends has brought with ...
http://www.floordaily.net/floorfocus/the-backing-business-moisture-and-acoustica...

Strategic Exchange: Leading industry groups offer networking opportunities - Nov 2017

By Kemp Harr The third week of October was a busy week, as three of the most influential groups in the flooring business held meetings. Starnet, the largest group of commercial flooring contractors, ...
http://www.floordaily.net/floorfocus/strategic-exchange-leading-industry-groups-...