Shaw Floors

Shaw is a full-service flooring company with more than $4 billion in annual sales and approximately 25,000 employees. The employees' daily efforts illustrate their commitment and their determination to stay on top in an ever-changing and highly competitive marketplace.

Brand Report 2019: Flooring manufacturers discuss the evolution of branding and the role brands play in the buying process – Nov 2019

By Beth Miller In an industry where manufacturer brand has always been somewhat invisible at the consumer level, marketing thought leaders are looking to new tools to take their names and messages t...
http://www.floordaily.net/floorfocus/brand-report-2019-flooring-manufacturers-di...

Shaw Floors Announces Its 2017 Color of the Year: Lush

Dalton, GA, October 6, 2016—Shaw Floors announced Lush as its 2017 Color of the Year. Described as an array of greens inspired by nature, Lush speaks to today’s desire for heath, well-bein...
http://www.floordaily.net/floorfocus/shaw-floors-announces-its-2017-color-of-the...

Shaw Supplies Flooring for St. Jude Dream Homes for 7th Year

Dalton, GA, April 19, 2018-Shaw Floors is proud to continue its support of St. Jude Children’s Research Hospital as a national sponsor and the exclusive flooring provider of the 2018 St. Jude Dr...
http://www.floordaily.net/floorfocus/shaw-supplies-flooring-for-st-jude-dream-ho...

New Products 2020: A sneak peek at new productions to the residential market - Jan 2020

By Beth Miller This year kicks off with two premier flooring shows, The International Surface Event (TISE) and Domotex USA. TISE will take place January 27 to 30 at the Mandalay Bay Convention Cente...
http://www.floordaily.net/floorfocus/new-products-2020-a-sneak-peek-at-new-produ...

Shaw Introduces "The Style Board" Blogger Network

Dalton, GA, May 10, 2017-Shaw Floors has announced the launch of a network of eight tastemakers and influencers known as The Style Board. Over the past several months, each Style Board member has bee...
http://www.floordaily.net/floorfocus/shaw-introduces-the-style-board-blogger-net...

Focus on Leadership: Tim Baucom shares his thoughts on how Shaw will stay relevant - May 2019

Interview by Kemp Harr It may seem like fate that the man once nicknamed “Tim Shaw-com” was recently named president of Shaw Industries, but Tim Baucom doesn’t take his appointment...
http://www.floordaily.net/floorfocus/focus-on-leadership-tim-baucom-shares-his-t...

Shaw Names Gold Rush its 2018 Color of the Year

Dalton, GA, October 5, 2017-Shaw Floors has announced its 2018 Color of the Year: Gold Rush. The warm neutral celebrates the return of gold to the home after grays and other cool palettes have owned t...
http://www.floordaily.net/floorfocus/shaws-names-gold-rush-its-2018-color-of-the...

Shaw National Sales Meeting Now Underway in Chattanooga

Chattanooga, TN, December 11, 2019-Shaw’s national sales meeting started the evening of December 10 and runs through the 13th. This year’s show features a Transcend theme.  The event...
http://www.floordaily.net/floorfocus/shaw-national-sales-meeting-now-underway-in...

Shaw Putting Products to Test in Grand Central

New York, NY, Nov. 18, 2013 -– Shaw Floors is restoring the Grand Central Terminal and is unveiling more than 14,000 square feet of its carpet, hardwood and resilient floors during a ribbon-cutt...
http://www.floordaily.net/floorfocus/shaw-putting-products-to-test-in-grand-cent...

Shaw Named Vendor of the Year by Sherwin-Williams

Dalton, GA, March 27, 2018-Shaw Floors recently received the 2017 vendor of the year award from Sherwin-Williams. Presented at the Sherwin-Williams National Sales Meeting in Orlando, Florida, the fif...
http://www.floordaily.net/floorfocus/shaw-named-vendor-of-the-year-by-sherwin-wi...

Carpet, the economy, and Shaw in Grand Central: Strategic Exchange

By Kemp Harr   Brian Beaulieu with the Institute for Trend Research is a perennial speaker at the annual NAFCD (North American Association of Floor Covering Distributors) meetings. He is an e...
http://www.floordaily.net/floorfocus/carpet-the-economy-and-shaw-in-grand-centra...

NeoCon 2013 - July 2013

By Darius Helm, Anne Harr, Ruth Simon McRae, and Jessica Chevalier   There was a relaxed but upbeat mood at this year’s NeoCon contract design expo, and the return to color along with t...
http://www.floordaily.net/floorfocus/neocon-2013--july-2013

Shaw Floors Used in Southern Living Idea Homes

Dalton, GA, Sept. 18, 2009--Shaw floors were selected for both 2009 Southern Living idea houses this summer.One home, in Dahlonega, Ga., featured Shaw carpet, hardwood, and tile and stone- and also fe...
http://www.floordaily.net/floorfocus/shaw-floors-used-in-southern-living-idea-ho...

Shaw Unveils Whisper as 2019 Color Palette of the Year

Dalton, GA, October 3, 2018-For the first time, Shaw Floors has announced a full palette of colors for its 2019 Color of the Year: Whisper.  The palette of five hushed neutrals will be embodied ...
http://www.floordaily.net/floorfocus/shaw-unveils-whisper-as-2019-color-palette-...

Shaw Floors to Directly Supply Anderson Hardwood Products

Dalton, GA, February 29, 2016—Shaw has announced its plans to directly supply Anderson Hardwood products to its retail and builder customers. From now until May 31, flooring dealers may pur...
http://www.floordaily.net/floorfocus/shaw-floors-to-directly-supply-anderson-har...

Will the new tax reform law extend the cycle of economic growth? Strategic Exchange - Jan 2018

By Kemp Harr So, we now have a reformed tax law, and it will have an impact on the flooring business. Let’s get to that in a minute. But first, we need to compare this new tax law with Reagan&r...
http://www.floordaily.net/floorfocus/will-the-new-tax-reform-law-extend-the-cycl...

Beyond Las Vegas: New introductions from companies not exhibiting at Surfaces - Jan 2017

By Darius Helm and Jessica Chevalier Not every flooring firm exhibits at Surfaces. This year, Shaw will show its products through its regional dealer conventions, as it has since 2003. Other prominen...
http://www.floordaily.net/floorfocus/beyond-las-vegas-new-introductions-from-com...

Shaw Announces Houzz Marketing Program for Retailers

Dalton, GA, February 8, 2017—Shaw Floors is participating in a program on Houzz to help retailers connect with the more than 40 million people who use Houzz every month to renovate and design th...
http://www.floordaily.net/floorfocus/shaw-announces-houzz-marketing-program-for-...

David Wilkerson, VP, Marketing, Shaw Hard Surface – Part 3 (14:01)

February 11, 2007—David Wilkerson, VP, Marketing, Shaw Hard Surface in the third part of a four-part series, discusses the variety of products in the company’s new engineered, hardwood flooring ...
http://www.floordaily.net/flooring-podcasts/david-wilkerson-vp-marketing-shaw-ha...

Shaw's LifeGuard Backing Wins Edison Awards Silver

New York, NY, April 9, 2019-Shaw Floors’ LifeGuard Spill-proof backing won silver at the April 4 Edison Awards ceremony in New York City for offering unprecedented accident protection and a worr...
http://www.floordaily.net/floorfocus/shaws-lifeguard-backing-wins-edison-awards-...

Shaw Floors' Website Named 2015 Kentico Manufacturing Site of the Year

Dalton, GA, March 22, 2016—Shaw Floors’ consumer facing website, ShawFloors.com, has been named the 2015 Kentico Site of the Year in the industry and manufacturing category.  Kent...
http://www.floordaily.net/floorfocus/shaw-floors-website-named-2015-kentico-manu...

Shaw Floors Launching Partnership with Lead Tool at Convention

Dalton, GA, January 4, 2017—Shaw Floors has announced a partnership with Lead Tool, a cloud-based sales enablement and customer relationship management (CRM) software platform. A relationship w...
http://www.floordaily.net/floorfocus/shaw-floors-launching-partnership-with-lead...

Shaw Names Its 2015 Color of the Year

Dalton, GA, Dec. 15, 2014 -- Shaw Floors has named Lady in Grey as its 2015 Color of the Year.“As we looked toward 2015 and our recent visits to design shows around the world, we couldn’t ...
http://www.floordaily.net/floorfocus/shaw-names-its-2015-color-of-the-year

Shaw Provides Flooring for HGTV Smart Home

Dalton, GA, April 29, 2014 -- Shaw Floors is the exclusive flooring provider and also a sponsor of the HGTV Smart Home Giveaway 2014, which kicked off April 15.Shaw, which has been the HGTV Smart Home...
http://www.floordaily.net/floorfocus/shaw-provides-flooring-for-hgtv-smart-home

Kathy Young Discusses Shaw Floors' "Awesome" Ad Campaign

May 12, 2015—Kathy Young, VP of Marketing Services for Shaw Industries, and Kemp Harr discuss Shaw Floors' increased investment in consumer advertising with their "awesome" ad campaign. Listen t...
http://www.floordaily.net/flooring-podcasts/kathy-young-discusses-shaw-floors-aw...

Beyond the Shows: Product introductions from flooring firms not exhibiting at Surfaces or Domotex - Jan 2019

By Jessica York   Multiple shows are available each year for flooring firms to show their products, including Surfaces and now Domotex USA. While many firms choose to attend these shows, some...
http://www.floordaily.net/floorfocus/winter-show-preview-a-look-at-the-2019-floo...

David Wilkerson, VP, Marketing, Shaw Hard Surface – Part 1 (11:43)

February 11, 2007—David Wilkerson, VP, Marketing, Shaw Hard Surface, in the first part of a four-part series, talks about the company’s efforts, growth in the hard surfaces arena, industry-wide ...
http://www.floordaily.net/flooring-podcasts/david-wilkerson-vp-marketing-shaw-ha...

Shaw To Hold Spring Caress Promotion

Dalton, GA, Feb. 25, 2013 -- Shaw Floors is holding a Caress by Shaw Floors spring promotion featuring the manufacturer’s newest soft carpet rollout.The sale, April 11–June 3, offers consu...
http://www.floordaily.net/floorfocus/shaw-to-hold-spring-caress-promotion

Shaw's LifeGuard Backing is Finalist in Edison Awards

Dalton, GA, February 12, 2019--Shaw Floors’ LifeGuard Spill-proof Backing is ​a finalist for the 2019 Edison Awards​ in the consumer goods-home solutions category.  This distinction demons...
http://www.floordaily.net/floorfocus/shaws-lifeguard-backing-is-finalist-in-edis...

Shaw Sets Dates for Annual Fall Retail Promotion

Dalton, GA, Sept. 1, 2010--Shaw Floors will hold its annual fall promotion model, Fall Flooring Event 2010 September 24 through November 8.The promotion is designed to assist retailers by generating s...
http://www.floordaily.net/floorfocus/shaw-sets-dates-for-annual-fall-retail-prom...