Shaw Floors
Shaw is a full-service flooring company with more than $4 billion in annual sales and approximately 25,000 employees. The employees' daily efforts illustrate their commitment and their determination to stay on top in an ever-changing and highly competitive marketplace.Brand Report 2019: Flooring manufacturers discuss the evolution of branding and the role brands play in the buying process – Nov 2019
By Beth Miller
In an industry where manufacturer brand has always been somewhat invisible at the consumer level, marketing thought leaders are looking to new tools to take their names and messages t...
http://www.floordaily.net/floorfocus/brand-report-2019-flooring-manufacturers-di...
Shaw Floors Announces Its 2017 Color of the Year: Lush
Dalton, GA, October 6, 2016—Shaw Floors announced Lush as its 2017 Color of the Year. Described as an array of greens inspired by nature, Lush speaks to today’s desire for heath, well-bein...
http://www.floordaily.net/floorfocus/shaw-floors-announces-its-2017-color-of-the...
Shaw Floors Introduces New Sales Approach
Dalton, GA, January 13, 2023-Shaw Floors, flagship residential brand of Shaw Industries, has announced its new sales approach to the consumer’s journey, Shop Your Lifestyle. Shop Your Way.&...
http://www.floordaily.net/floorfocus/shaw-floors-introduces-new-sales-approach
New Products 2020: A sneak peek at new productions to the residential market - Jan 2020
By Beth Miller
This year kicks off with two premier flooring shows, The International Surface Event (TISE) and Domotex USA. TISE will take place January 27 to 30 at the Mandalay Bay Convention Cente...
http://www.floordaily.net/floorfocus/new-products-2020-a-sneak-peek-at-new-produ...
Hardwood Flooring Report: Hardwood flooring tackles supply chain issues and labor shortages – April 2022
By Darius Helm
Last year, the U.S. hardwood industry posted its first year of revenue gains since 2016, buoyed by elevated housing and remodel markets. Gains were driven by a narrower delta versus S...
http://www.floordaily.net/floorfocus/hardwood-flooring-report-hardwood-flooring-...
Shaw Supplies Flooring for St. Jude Dream Homes for 7th Year
Dalton, GA, April 19, 2018-Shaw Floors is proud to continue its support of St. Jude Children’s Research Hospital as a national sponsor and the exclusive flooring provider of the 2018 St. Jude Dr...
http://www.floordaily.net/floorfocus/shaw-supplies-flooring-for-st-jude-dream-ho...
Shaw Introduces "The Style Board" Blogger Network
Dalton, GA, May 10, 2017-Shaw Floors has announced the launch of a network of eight tastemakers and influencers known as The Style Board.
Over the past several months, each Style Board member has bee...
http://www.floordaily.net/floorfocus/shaw-introduces-the-style-board-blogger-net...
Shaw Names Gold Rush its 2018 Color of the Year
Dalton, GA, October 5, 2017-Shaw Floors has announced its 2018 Color of the Year: Gold Rush. The warm neutral celebrates the return of gold to the home after grays and other cool palettes have owned t...
http://www.floordaily.net/floorfocus/shaws-names-gold-rush-its-2018-color-of-the...
Shaw National Sales Meeting Now Underway in Chattanooga
Chattanooga, TN, December 11, 2019-Shaw’s national sales meeting started the evening of December 10 and runs through the 13th. This year’s show features a Transcend theme.
The event...
http://www.floordaily.net/floorfocus/shaw-national-sales-meeting-now-underway-in...
Focus on Leadership: Tim Baucom shares his thoughts on how Shaw will stay relevant - May 2019
Interview by Kemp Harr It may seem like fate that the man once nicknamed “Tim Shaw-com” was recently named president of Shaw Industries, but Tim Baucom doesn’t take his appointment...
http://www.floordaily.net/floorfocus/focus-on-leadership-tim-baucom-shares-his-t...
Shaw Putting Products to Test in Grand Central
New York, NY, Nov. 18, 2013 -– Shaw Floors is restoring the Grand Central Terminal and is unveiling more than 14,000 square feet of its carpet, hardwood and resilient floors during a ribbon-cutt...
http://www.floordaily.net/floorfocus/shaw-putting-products-to-test-in-grand-cent...
Shaw Hosts Virtual SFN Event in Conjunction with Dallas Regional Market
Grapevine, TX, January 7, 2022-A Shaw Flooring Network aligned dealer event is currently underway at the Embassy Suites in Grapevine, Texas, synchronized with the two-day Southwest Flooring Market eve...
http://www.floordaily.net/floorfocus/shaw-hosts-virtual-sfn-event-in-conjunction...
Shaw Unveils Whisper as 2019 Color Palette of the Year
Dalton, GA, October 3, 2018-For the first time, Shaw Floors has announced a full palette of colors for its 2019 Color of the Year: Whisper.
The palette of five hushed neutrals will be embodied ...
http://www.floordaily.net/floorfocus/shaw-unveils-whisper-as-2019-color-palette-...
New Products-Season One: A guide to the latest products, programs and tech in the residential flooring market - March 2021
By Meg Scarbrough
The ongoing pandemic continues to delay or restructure the flooring industry’s much-anticipated annual trade shows. With no first-quarter in-person trade shows in the floorin...
http://www.floordaily.net/floorfocus/new-products-season-one-a-guide-to-the-late...
NeoCon 2013 - July 2013
By Darius Helm, Anne Harr, Ruth Simon McRae, and Jessica Chevalier
There was a relaxed but upbeat mood at this year’s NeoCon contract design expo, and the return to color along with t...
http://www.floordaily.net/floorfocus/neocon-2013--july-2013
Carpet, the economy, and Shaw in Grand Central: Strategic Exchange
By Kemp Harr
Brian Beaulieu with the Institute for Trend Research is a perennial speaker at the annual NAFCD (North American Association of Floor Covering Distributors) meetings. He is an e...
http://www.floordaily.net/floorfocus/carpet-the-economy-and-shaw-in-grand-centra...
Shaw Named Vendor of the Year by Sherwin-Williams
Dalton, GA, March 27, 2018-Shaw Floors recently received the 2017 vendor of the year award from Sherwin-Williams.
Presented at the Sherwin-Williams National Sales Meeting in Orlando, Florida, the fif...
http://www.floordaily.net/floorfocus/shaw-named-vendor-of-the-year-by-sherwin-wi...
Shaw Floors to Directly Supply Anderson Hardwood Products
Dalton,
GA, February 29, 2016—Shaw has announced its plans to directly supply Anderson
Hardwood products to its retail and builder customers.
From now
until May 31, flooring dealers may pur...
http://www.floordaily.net/floorfocus/shaw-floors-to-directly-supply-anderson-har...
Surfaces 2022 Review: New products and innovations in flooring from the annual show – March 2022
By Darius Helm, Jennifer Bardoner and Anne Harr
This year’s Surfaces took place over the first three days of February, and, by all accounts, a high volume of business was conducted, despite at...
http://www.floordaily.net/floorfocus/surfaces-2022-review-new-products-and-innov...
Will the new tax reform law extend the cycle of economic growth? Strategic Exchange - Jan 2018
By Kemp Harr
So, we now have a reformed tax law, and it will have an impact on the flooring business. Let’s get to that in a minute. But first, we need to compare this new tax law with Reagan&r...
http://www.floordaily.net/floorfocus/will-the-new-tax-reform-law-extend-the-cycl...
Shaw Floors Used in Southern Living Idea Homes
Dalton, GA, Sept. 18, 2009--Shaw floors were selected for both 2009 Southern Living idea houses this summer.One home, in Dahlonega, Ga., featured Shaw carpet, hardwood, and tile and stone- and also fe...
http://www.floordaily.net/floorfocus/shaw-floors-used-in-southern-living-idea-ho...
Season One Product Preview: Rollouts center on eye-catching style and new and improved technology, as supply chain issues temper quantity – Jan 2022
By Jennifer Bardoner
This time of year is an exciting one for the residential and mainstreet sectors, with many manufacturers centering breakthrough launches around the Surfaces trade show. Supply c...
http://www.floordaily.net/floorfocus/season-one-product-preview-rollouts-center-...
Hardwood Industry Update: The U.S. hardwood flooring business is an industry in flux - April 2021
By Darius Helm
The hardwood flooring category is in the midst of its most significant transformation in decades, with erosion at the lower end dampening growth but also elevating average price points...
http://www.floordaily.net/floorfocus/hardwood-industry-update-the-us-hardwood-fl...
Shaw Fall Sale Benefits St. Jude's Hospital
Dalton, GA, Aug. 7, 2013 -- St. Jude Children’s Research Hospital and national sponsor Shaw Floors have joined together to introduce the Shaw Floors “You Save, We Give” sale.From Oct...
http://www.floordaily.net/floorfocus/shaw-fall-sale-benefits-st-judes-hospital
New Shaw Ad Campaign Has 'Rooms' Theme
Dalton, GA, Feb. 4, 2011 -- Shaw Floors is rolling out a new national consumer advertising campaign this spring.
After six years building the Shaw Floors brand through evolving variations of the &l...
http://www.floordaily.net/floorfocus/new-shaw-ad-campaign-has-rooms-theme
Shaw Floors Brand Returning to Surfaces After 15-Year Absence
Las Vegas, NV, January 3, 2022-After a 15-year absence at The International Surfaces Event (Surfaces), Shaw returns to the show, bringing its residential and main street brands, including Philadelphia...
http://www.floordaily.net/floorfocus/shaw-returning-to-surfaces-after-15-year-ab...
Shaw Provides Flooring for HGTV Smart Home
Dalton, GA, April 29, 2014 -- Shaw Floors is the exclusive flooring provider and also a sponsor of the HGTV Smart Home Giveaway 2014, which kicked off April 15.Shaw, which has been the HGTV Smart Home...
http://www.floordaily.net/floorfocus/shaw-provides-flooring-for-hgtv-smart-home
Shaw Flooring Network Convention: Shaw renews its commitment to its aligned retail partners - Mar 2019
By Beth Miller
Shaw Industries’ biennial aligned dealer convention, held the third week of January in Orlando, was a bit of a departure from Shaw’s previous meetings with its most loyal ...
http://www.floordaily.net/floorfocus/shaw-flooring-network-convention-shaw-renew...
Shaw's LifeGuard Backing is Finalist in Edison Awards
Dalton, GA, February 12, 2019--Shaw Floors’ LifeGuard Spill-proof Backing is a finalist for the 2019 Edison Awards in the consumer goods-home solutions category.
This distinction demons...
http://www.floordaily.net/floorfocus/shaws-lifeguard-backing-is-finalist-in-edis...
Shaw Floors Launching Partnership with Lead Tool at Convention
Dalton, GA, January 4, 2017—Shaw Floors has announced a partnership with Lead Tool, a cloud-based sales enablement and customer relationship management (CRM) software platform.
A relationship w...
http://www.floordaily.net/floorfocus/shaw-floors-launching-partnership-with-lead...