Shaw Floors
Shaw is a full-service flooring company with more than $4 billion in annual sales and approximately 25,000 employees. The employees' daily efforts illustrate their commitment and their determination to stay on top in an ever-changing and highly competitive marketplace.Brand Report 2019: Flooring manufacturers discuss the evolution of branding and the role brands play in the buying process – Nov 2019
By Beth Miller
In an industry where manufacturer brand has always been somewhat invisible at the consumer level, marketing thought leaders are looking to new tools to take their names and messages t...
http://www.floordaily.net/floorfocus/brand-report-2019-flooring-manufacturers-di...
Shaw Floors Introduces New Sales Approach
Dalton, GA, January 13, 2023-Shaw Floors, flagship residential brand of Shaw Industries, has announced its new sales approach to the consumer’s journey, Shop Your Lifestyle. Shop Your Way.&...
http://www.floordaily.net/floorfocus/shaw-floors-introduces-new-sales-approach
Shaw Floors Announces Its 2017 Color of the Year: Lush
Dalton, GA, October 6, 2016—Shaw Floors announced Lush as its 2017 Color of the Year. Described as an array of greens inspired by nature, Lush speaks to today’s desire for heath, well-bein...
http://www.floordaily.net/floorfocus/shaw-floors-announces-its-2017-color-of-the...
Shaw Floors Forms Partnership with American Kennel Club
Dalton, GA, October 30, 2024-Shaw Floors, the flagship residential brand of Shaw Industries Group, Inc. (Shaw), has announced its new partnership with the American Kennel Club (AKC), the world’s...
http://www.floordaily.net/floorfocus/shaw-floors-forms-partnership-with-american...
New Products 2020: A sneak peek at new productions to the residential market - Jan 2020
By Beth Miller
This year kicks off with two premier flooring shows, The International Surface Event (TISE) and Domotex USA. TISE will take place January 27 to 30 at the Mandalay Bay Convention Cente...
http://www.floordaily.net/floorfocus/new-products-2020-a-sneak-peek-at-new-produ...
Hardwood Flooring Report: Hardwood flooring tackles supply chain issues and labor shortages – April 2022
By Darius Helm
Last year, the U.S. hardwood industry posted its first year of revenue gains since 2016, buoyed by elevated housing and remodel markets. Gains were driven by a narrower delta versus S...
http://www.floordaily.net/floorfocus/hardwood-flooring-report-hardwood-flooring-...
Shaw Supplies Flooring for St. Jude Dream Homes for 7th Year
Dalton, GA, April 19, 2018-Shaw Floors is proud to continue its support of St. Jude Children’s Research Hospital as a national sponsor and the exclusive flooring provider of the 2018 St. Jude Dr...
http://www.floordaily.net/floorfocus/shaw-supplies-flooring-for-st-jude-dream-ho...
New Products 2024: Despite flagging demand, this year promises to be an exciting one for product introductions – Jan 2024
By Jennifer Bardoner
With retailers anxious to reset their showrooms following the pandemic-induced yo-yo in demand, there is a plethora of new introductions slated for this year’s winter shows...
http://www.floordaily.net/floorfocus/new-products-2024-despite-flagging-demand-t...
Shaw Introduces "The Style Board" Blogger Network
Dalton, GA, May 10, 2017-Shaw Floors has announced the launch of a network of eight tastemakers and influencers known as The Style Board.
Over the past several months, each Style Board member has bee...
http://www.floordaily.net/floorfocus/shaw-introduces-the-style-board-blogger-net...
Shaw Putting Products to Test in Grand Central
New York, NY, Nov. 18, 2013 -– Shaw Floors is restoring the Grand Central Terminal and is unveiling more than 14,000 square feet of its carpet, hardwood and resilient floors during a ribbon-cutt...
http://www.floordaily.net/floorfocus/shaw-putting-products-to-test-in-grand-cent...
Shaw Names Gold Rush its 2018 Color of the Year
Dalton, GA, October 5, 2017-Shaw Floors has announced its 2018 Color of the Year: Gold Rush. The warm neutral celebrates the return of gold to the home after grays and other cool palettes have owned t...
http://www.floordaily.net/floorfocus/shaws-names-gold-rush-its-2018-color-of-the...
Shaw National Sales Meeting Now Underway in Chattanooga
Chattanooga, TN, December 11, 2019-Shaw’s national sales meeting started the evening of December 10 and runs through the 13th. This year’s show features a Transcend theme.
The event...
http://www.floordaily.net/floorfocus/shaw-national-sales-meeting-now-underway-in...
Shaw Hosts Virtual SFN Event in Conjunction with Dallas Regional Market
Grapevine, TX, January 7, 2022-A Shaw Flooring Network aligned dealer event is currently underway at the Embassy Suites in Grapevine, Texas, synchronized with the two-day Southwest Flooring Market eve...
http://www.floordaily.net/floorfocus/shaw-hosts-virtual-sfn-event-in-conjunction...
Focus on Leadership: Tim Baucom shares his thoughts on how Shaw will stay relevant - May 2019
Interview by Kemp Harr It may seem like fate that the man once nicknamed “Tim Shaw-com” was recently named president of Shaw Industries, but Tim Baucom doesn’t take his appointment...
http://www.floordaily.net/floorfocus/focus-on-leadership-tim-baucom-shares-his-t...
Shaw to Sponsor Pet Event During College Football Playoff
Dalton, GA, December 8, 2023-Shaw Floors, flagship residential brand of Shaw Industries Group, announces it is an official sponsor of the 2024 College Football Playoff (CFP) National Championship with...
http://www.floordaily.net/floorfocus/shaw-to-sponsor-pet-event-during-college-fo...
Shaw Floors to Directly Supply Anderson Hardwood Products
Dalton,
GA, February 29, 2016—Shaw has announced its plans to directly supply Anderson
Hardwood products to its retail and builder customers.
From now
until May 31, flooring dealers may pur...
http://www.floordaily.net/floorfocus/shaw-floors-to-directly-supply-anderson-har...
Shaw Floors to Exhibit at PetCon
Dalton, GA, July 17, 2023-Shaw Floors, flagship residential brand of Shaw, will be exhibiting at PetCon. PetCon brings together pet lovers, influencers and manufacturers selling pet-oriented products ...
http://www.floordaily.net/floorfocus/shaw-floors-to-exhibit-at-petcon
NeoCon 2013 - July 2013
By Darius Helm, Anne Harr, Ruth Simon McRae, and Jessica Chevalier
There was a relaxed but upbeat mood at this year’s NeoCon contract design expo, and the return to color along with t...
http://www.floordaily.net/floorfocus/neocon-2013--july-2013
Shaw Floors to Sponsor '25 "Pet Perfect Puppies at the Playoff"
Dalton, GA, January 14, 2025-Shaw Floors, the flagship residential brand of Shaw Industries Group, Inc. (Shaw), announces it is an official sponsor of the 2025 College Football Playoff (CFP), capitali...
http://www.floordaily.net/floorfocus/shaw-floors-to-sponsor-2025-college-footbal...
Surfaces 2022 Review: New products and innovations in flooring from the annual show – March 2022
By Darius Helm, Jennifer Bardoner and Anne Harr
This year’s Surfaces took place over the first three days of February, and, by all accounts, a high volume of business was conducted, despite at...
http://www.floordaily.net/floorfocus/surfaces-2022-review-new-products-and-innov...
Carpet, the economy, and Shaw in Grand Central: Strategic Exchange
By Kemp Harr
Brian Beaulieu with the Institute for Trend Research is a perennial speaker at the annual NAFCD (North American Association of Floor Covering Distributors) meetings. He is an e...
http://www.floordaily.net/floorfocus/carpet-the-economy-and-shaw-in-grand-centra...
Shaw Named Vendor of the Year by Sherwin-Williams
Dalton, GA, March 27, 2018-Shaw Floors recently received the 2017 vendor of the year award from Sherwin-Williams.
Presented at the Sherwin-Williams National Sales Meeting in Orlando, Florida, the fif...
http://www.floordaily.net/floorfocus/shaw-named-vendor-of-the-year-by-sherwin-wi...
Season One Product Preview: Rollouts center on eye-catching style and new and improved technology, as supply chain issues temper quantity – Jan 2022
By Jennifer Bardoner
This time of year is an exciting one for the residential and mainstreet sectors, with many manufacturers centering breakthrough launches around the Surfaces trade show. Supply c...
http://www.floordaily.net/floorfocus/season-one-product-preview-rollouts-center-...
Shaw Floors Used in Southern Living Idea Homes
Dalton, GA, Sept. 18, 2009--Shaw floors were selected for both 2009 Southern Living idea houses this summer.One home, in Dahlonega, Ga., featured Shaw carpet, hardwood, and tile and stone- and also fe...
http://www.floordaily.net/floorfocus/shaw-floors-used-in-southern-living-idea-ho...
Shaw Unveils Whisper as 2019 Color Palette of the Year
Dalton, GA, October 3, 2018-For the first time, Shaw Floors has announced a full palette of colors for its 2019 Color of the Year: Whisper.
The palette of five hushed neutrals will be embodied ...
http://www.floordaily.net/floorfocus/shaw-unveils-whisper-as-2019-color-palette-...
Will the new tax reform law extend the cycle of economic growth? Strategic Exchange - Jan 2018
By Kemp Harr
So, we now have a reformed tax law, and it will have an impact on the flooring business. Let’s get to that in a minute. But first, we need to compare this new tax law with Reagan&r...
http://www.floordaily.net/floorfocus/will-the-new-tax-reform-law-extend-the-cycl...
New Products-Season One: A guide to the latest products, programs and tech in the residential flooring market - March 2021
By Meg Scarbrough
The ongoing pandemic continues to delay or restructure the flooring industry’s much-anticipated annual trade shows. With no first-quarter in-person trade shows in the floorin...
http://www.floordaily.net/floorfocus/new-products-season-one-a-guide-to-the-late...
New Shaw Ad Campaign Has 'Rooms' Theme
Dalton, GA, Feb. 4, 2011 -- Shaw Floors is rolling out a new national consumer advertising campaign this spring.
After six years building the Shaw Floors brand through evolving variations of the &l...
http://www.floordaily.net/floorfocus/new-shaw-ad-campaign-has-rooms-theme
Shaw To Hold Spring Caress Promotion
Dalton, GA, Feb. 25, 2013 -- Shaw Floors is holding a Caress by Shaw Floors spring promotion featuring the manufacturer’s newest soft carpet rollout.The sale, April 11–June 3, offers consu...
http://www.floordaily.net/floorfocus/shaw-to-hold-spring-caress-promotion
Shaw Floors to Update Anso Colorwall in 2023
Dalton, GA, December 1, 2022-Shaw Floors will update its Anso Colorwall display in 2023. The carpet merchandising system is available exclusively to Shaw Flooring Network (SFN) retailers and has a 20+...
http://www.floordaily.net/floorfocus/shaw-floors-to-update-anso-colorwall-in-202...