Shaw Unveils Whisper as 2019 Color Palette of the Year

Dalton, GA, October 3, 2018-For the first time, Shaw Floors has announced a full palette of colors for its 2019 Color of the Year: Whisper.

The palette of five hushed neutrals will be embodied in Shaw’s 2019 hard and soft surface product introductions.

Whisper features five colors: Glacier Ice, Clay, Blush, Mist, and Dusty Lilac. Infused with a dusty softness, the palette provides the neutrals consumers love with subtle pastel undertones. The colors are easy to integrate into a home’s design scheme and may be used alone in a space or together as a palette.

To determine the Color of the Year, the Shaw Floors design team utilized trend tracking and immersive research trips, spanning Los Angeles to Charleston, to discern which colors resonate most among consumers.

“With Whisper, we’ve moved away from our obsession with grays and are embracing colors that inject a calm, inviting serenity into the home,” stated Pam Rainey, ASID, IIDA, Shaw Floors’ vice president of product design. “The palette conveys an ethereal, dreamlike environment where we can find peace and relaxation.”

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