Shaw Floors

Brand Report 2019: Flooring manufacturers discuss the evolution of branding and the role brands play in the buying process – Nov 2019

By Beth Miller In an industry where manufacturer brand has always been somewhat invisible at the consumer level, marketing thought leaders are looking to new tools to take their names and messages t...
http://www.floordaily.net/floorfocus/brand-report-2019-flooring-manufacturers-di...

Shaw Floors Introduces New Sales Approach

Dalton, GA, January 13, 2023-Shaw Floors, flagship residential brand of Shaw Industries, has announced its new sales approach to the consumer’s journey, Shop Your Lifestyle. Shop Your Way.&...
http://www.floordaily.net/floorfocus/shaw-floors-introduces-new-sales-approach

Shaw Floors Announces Its 2017 Color of the Year: Lush

Dalton, GA, October 6, 2016—Shaw Floors announced Lush as its 2017 Color of the Year. Described as an array of greens inspired by nature, Lush speaks to today’s desire for heath, well-bein...
http://www.floordaily.net/floorfocus/shaw-floors-announces-its-2017-color-of-the...

New Products 2020: A sneak peek at new productions to the residential market - Jan 2020

By Beth Miller This year kicks off with two premier flooring shows, The International Surface Event (TISE) and Domotex USA. TISE will take place January 27 to 30 at the Mandalay Bay Convention Cente...
http://www.floordaily.net/floorfocus/new-products-2020-a-sneak-peek-at-new-produ...

Shaw Supplies Flooring for St. Jude Dream Homes for 7th Year

Dalton, GA, April 19, 2018-Shaw Floors is proud to continue its support of St. Jude Children’s Research Hospital as a national sponsor and the exclusive flooring provider of the 2018 St. Jude Dr...
http://www.floordaily.net/floorfocus/shaw-supplies-flooring-for-st-jude-dream-ho...

Hardwood Flooring Report: Hardwood flooring tackles supply chain issues and labor shortages – April 2022

By Darius Helm Last year, the U.S. hardwood industry posted its first year of revenue gains since 2016, buoyed by elevated housing and remodel markets. Gains were driven by a narrower delta versus S...
http://www.floordaily.net/floorfocus/hardwood-flooring-report-hardwood-flooring-...

Shaw Introduces "The Style Board" Blogger Network

Dalton, GA, May 10, 2017-Shaw Floors has announced the launch of a network of eight tastemakers and influencers known as The Style Board. Over the past several months, each Style Board member has bee...
http://www.floordaily.net/floorfocus/shaw-introduces-the-style-board-blogger-net...

Shaw Hosts Virtual SFN Event in Conjunction with Dallas Regional Market

Grapevine, TX, January 7, 2022-A Shaw Flooring Network aligned dealer event is currently underway at the Embassy Suites in Grapevine, Texas, synchronized with the two-day Southwest Flooring Market eve...
http://www.floordaily.net/floorfocus/shaw-hosts-virtual-sfn-event-in-conjunction...

Shaw Putting Products to Test in Grand Central

New York, NY, Nov. 18, 2013 -– Shaw Floors is restoring the Grand Central Terminal and is unveiling more than 14,000 square feet of its carpet, hardwood and resilient floors during a ribbon-cutt...
http://www.floordaily.net/floorfocus/shaw-putting-products-to-test-in-grand-cent...

Focus on Leadership: Tim Baucom shares his thoughts on how Shaw will stay relevant - May 2019

Interview by Kemp Harr It may seem like fate that the man once nicknamed “Tim Shaw-com” was recently named president of Shaw Industries, but Tim Baucom doesn’t take his appointment...
http://www.floordaily.net/floorfocus/focus-on-leadership-tim-baucom-shares-his-t...

Shaw Names Gold Rush its 2018 Color of the Year

Dalton, GA, October 5, 2017-Shaw Floors has announced its 2018 Color of the Year: Gold Rush. The warm neutral celebrates the return of gold to the home after grays and other cool palettes have owned t...
http://www.floordaily.net/floorfocus/shaws-names-gold-rush-its-2018-color-of-the...

Shaw National Sales Meeting Now Underway in Chattanooga

Chattanooga, TN, December 11, 2019-Shaw’s national sales meeting started the evening of December 10 and runs through the 13th. This year’s show features a Transcend theme.  The event...
http://www.floordaily.net/floorfocus/shaw-national-sales-meeting-now-underway-in...

Shaw to Sponsor Pet Event During College Football Playoff

Dalton, GA, December 8, 2023-Shaw Floors, flagship residential brand of Shaw Industries Group, announces it is an official sponsor of the 2024 College Football Playoff (CFP) National Championship with...
http://www.floordaily.net/floorfocus/shaw-to-sponsor-pet-event-during-college-fo...

Carpet, the economy, and Shaw in Grand Central: Strategic Exchange

By Kemp Harr   Brian Beaulieu with the Institute for Trend Research is a perennial speaker at the annual NAFCD (North American Association of Floor Covering Distributors) meetings. He is an e...
http://www.floordaily.net/floorfocus/carpet-the-economy-and-shaw-in-grand-centra...

Shaw Floors to Directly Supply Anderson Hardwood Products

Dalton, GA, February 29, 2016—Shaw has announced its plans to directly supply Anderson Hardwood products to its retail and builder customers. From now until May 31, flooring dealers may pur...
http://www.floordaily.net/floorfocus/shaw-floors-to-directly-supply-anderson-har...

Shaw Floors Used in Southern Living Idea Homes

Dalton, GA, Sept. 18, 2009--Shaw floors were selected for both 2009 Southern Living idea houses this summer.One home, in Dahlonega, Ga., featured Shaw carpet, hardwood, and tile and stone- and also fe...
http://www.floordaily.net/floorfocus/shaw-floors-used-in-southern-living-idea-ho...

Shaw Named Vendor of the Year by Sherwin-Williams

Dalton, GA, March 27, 2018-Shaw Floors recently received the 2017 vendor of the year award from Sherwin-Williams. Presented at the Sherwin-Williams National Sales Meeting in Orlando, Florida, the fif...
http://www.floordaily.net/floorfocus/shaw-named-vendor-of-the-year-by-sherwin-wi...

Will the new tax reform law extend the cycle of economic growth? Strategic Exchange - Jan 2018

By Kemp Harr So, we now have a reformed tax law, and it will have an impact on the flooring business. Let’s get to that in a minute. But first, we need to compare this new tax law with Reagan&r...
http://www.floordaily.net/floorfocus/will-the-new-tax-reform-law-extend-the-cycl...

New Products-Season One: A guide to the latest products, programs and tech in the residential flooring market - March 2021

By Meg Scarbrough The ongoing pandemic continues to delay or restructure the flooring industry’s much-anticipated annual trade shows. With no first-quarter in-person trade shows in the floorin...
http://www.floordaily.net/floorfocus/new-products-season-one-a-guide-to-the-late...

Season One Product Preview: Rollouts center on eye-catching style and new and improved technology, as supply chain issues temper quantity – Jan 2022

By Jennifer Bardoner This time of year is an exciting one for the residential and mainstreet sectors, with many manufacturers centering breakthrough launches around the Surfaces trade show. Supply c...
http://www.floordaily.net/floorfocus/season-one-product-preview-rollouts-center-...

Surfaces 2022 Review: New products and innovations in flooring from the annual show – March 2022

By Darius Helm, Jennifer Bardoner and Anne Harr This year’s Surfaces took place over the first three days of February, and, by all accounts, a high volume of business was conducted, despite at...
http://www.floordaily.net/floorfocus/surfaces-2022-review-new-products-and-innov...

Shaw Floors to Exhibit at PetCon

Dalton, GA, July 17, 2023-Shaw Floors, flagship residential brand of Shaw, will be exhibiting at PetCon. PetCon brings together pet lovers, influencers and manufacturers selling pet-oriented products ...
http://www.floordaily.net/floorfocus/shaw-floors-to-exhibit-at-petcon

NeoCon 2013 - July 2013

By Darius Helm, Anne Harr, Ruth Simon McRae, and Jessica Chevalier   There was a relaxed but upbeat mood at this year’s NeoCon contract design expo, and the return to color along with t...
http://www.floordaily.net/floorfocus/neocon-2013--july-2013

Shaw Unveils Whisper as 2019 Color Palette of the Year

Dalton, GA, October 3, 2018-For the first time, Shaw Floors has announced a full palette of colors for its 2019 Color of the Year: Whisper.  The palette of five hushed neutrals will be embodied ...
http://www.floordaily.net/floorfocus/shaw-unveils-whisper-as-2019-color-palette-...

Kathy Young Discusses Shaw Floors' "Awesome" Ad Campaign

May 12, 2015—Kathy Young, VP of Marketing Services for Shaw Industries, and Kemp Harr discuss Shaw Floors' increased investment in consumer advertising with their "awesome" ad campaign. Listen t...
http://www.floordaily.net/flooring-podcasts/kathy-young-discusses-shaw-floors-aw...

Shaw Flooring Network Convention: Shaw renews its commitment to its aligned retail partners - Mar 2019

By Beth Miller Shaw Industries’ biennial aligned dealer convention, held the third week of January in Orlando, was a bit of a departure from Shaw’s previous meetings with its most loyal ...
http://www.floordaily.net/floorfocus/shaw-flooring-network-convention-shaw-renew...

Shaw Will Now Directly Supply Anderson Hardwood to Midwest Customers

Dalton, GA, January 13, 2016—Shaw has announced its plans to directly supply Anderson Hardwood products to retail customers in the Midwest United States. Effective immediately, retailers in Il...
http://www.floordaily.net/floorfocus/shaw-will-now-directly-supply-anderson-hard...

Beyond Las Vegas: Product introductions from flooring firms not exhibiting at Surfaces - Jan 2018

By Beth Miller Each year, flooring firms have the option to attend multiple shows, including Surfaces, in order to reveal new products. And each year, some firms choose to go their own way. While Sh...
http://www.floordaily.net/floorfocus/beyond-las-vegas-product-introductions-from...

David Wilkerson, VP, Marketing, Shaw Hard Surface – Part 4 (12:46)

February 11, 2007—David Wilkerson, VP, Marketing, Shaw Hard Surface, in the final part of a four-part series discusses the company’s efforts in the laminate and ceramic sectors and the products ...
http://www.floordaily.net/flooring-podcasts/david-wilkerson-vp-marketing-shaw-ha...

Hardwood Industry Update: The U.S. hardwood flooring business is an industry in flux - April 2021

By Darius Helm The hardwood flooring category is in the midst of its most significant transformation in decades, with erosion at the lower end dampening growth but also elevating average price points...
http://www.floordaily.net/floorfocus/hardwood-industry-update-the-us-hardwood-fl...