Shaw Floors

Shaw is a full-service flooring company with more than $4 billion in annual sales and approximately 25,000 employees. The employees' daily efforts illustrate their commitment and their determination to stay on top in an ever-changing and highly competitive marketplace.

Shaw Floors Announces Its 2017 Color of the Year: Lush

Dalton, GA, October 6, 2016—Shaw Floors announced Lush as its 2017 Color of the Year. Described as an array of greens inspired by nature, Lush speaks to today’s desire for heath, well-bein...
http://www.floordaily.net/floorfocus/shaw-floors-announces-its-2017-color-of-the...

Shaw Supplies Flooring for St. Jude Dream Homes for 7th Year

Dalton, GA, April 19, 2018-Shaw Floors is proud to continue its support of St. Jude Children’s Research Hospital as a national sponsor and the exclusive flooring provider of the 2018 St. Jude Dr...
http://www.floordaily.net/floorfocus/shaw-supplies-flooring-for-st-jude-dream-ho...

Shaw Introduces "The Style Board" Blogger Network

Dalton, GA, May 10, 2017-Shaw Floors has announced the launch of a network of eight tastemakers and influencers known as The Style Board. Over the past several months, each Style Board member has bee...
http://www.floordaily.net/floorfocus/shaw-introduces-the-style-board-blogger-net...

Shaw Names Gold Rush its 2018 Color of the Year

Dalton, GA, October 5, 2017-Shaw Floors has announced its 2018 Color of the Year: Gold Rush. The warm neutral celebrates the return of gold to the home after grays and other cool palettes have owned t...
http://www.floordaily.net/floorfocus/shaws-names-gold-rush-its-2018-color-of-the...

Shaw Putting Products to Test in Grand Central

New York, NY, Nov. 18, 2013 -– Shaw Floors is restoring the Grand Central Terminal and is unveiling more than 14,000 square feet of its carpet, hardwood and resilient floors during a ribbon-cutt...
http://www.floordaily.net/floorfocus/shaw-putting-products-to-test-in-grand-cent...

NeoCon 2013 - July 2013

By Darius Helm, Anne Harr, Ruth Simon McRae, and Jessica Chevalier   There was a relaxed but upbeat mood at this year’s NeoCon contract design expo, and the return to color along with t...
http://www.floordaily.net/floorfocus/neocon-2013--july-2013

Carpet, the economy, and Shaw in Grand Central: Strategic Exchange

By Kemp Harr   Brian Beaulieu with the Institute for Trend Research is a perennial speaker at the annual NAFCD (North American Association of Floor Covering Distributors) meetings. He is an e...
http://www.floordaily.net/floorfocus/carpet-the-economy-and-shaw-in-grand-centra...

Shaw Named Vendor of the Year by Sherwin-Williams

Dalton, GA, March 27, 2018-Shaw Floors recently received the 2017 vendor of the year award from Sherwin-Williams. Presented at the Sherwin-Williams National Sales Meeting in Orlando, Florida, the fif...
http://www.floordaily.net/floorfocus/shaw-named-vendor-of-the-year-by-sherwin-wi...

Shaw Floors to Directly Supply Anderson Hardwood Products

Dalton, GA, February 29, 2016—Shaw has announced its plans to directly supply Anderson Hardwood products to its retail and builder customers. From now until May 31, flooring dealers may pur...
http://www.floordaily.net/floorfocus/shaw-floors-to-directly-supply-anderson-har...

Shaw Floors Used in Southern Living Idea Homes

Dalton, GA, Sept. 18, 2009--Shaw floors were selected for both 2009 Southern Living idea houses this summer.One home, in Dahlonega, Ga., featured Shaw carpet, hardwood, and tile and stone- and also fe...
http://www.floordaily.net/floorfocus/shaw-floors-used-in-southern-living-idea-ho...

David Wilkerson, VP, Marketing, Shaw Hard Surface – Part 2 (12:02)

February 11, 2007—David Wilkerson, VP, Marketing, Shaw Hard Surface in the second part of a four-part series, discusses the company’s new engineered hardwood flooring plant in South Pittsburg, T...
http://www.floordaily.net/flooring-interviews/david-wilkerson-vp-marketing-shaw-...

Shaw Announces Houzz Marketing Program for Retailers

Dalton, GA, February 8, 2017—Shaw Floors is participating in a program on Houzz to help retailers connect with the more than 40 million people who use Houzz every month to renovate and design th...
http://www.floordaily.net/floorfocus/shaw-announces-houzz-marketing-program-for-...

Shaw Names Its 2015 Color of the Year

Dalton, GA, Dec. 15, 2014 -- Shaw Floors has named Lady in Grey as its 2015 Color of the Year.“As we looked toward 2015 and our recent visits to design shows around the world, we couldn’t ...
http://www.floordaily.net/floorfocus/shaw-names-its-2015-color-of-the-year

Beyond Las Vegas: New introductions from companies not exhibiting at Surfaces - Jan 2017

By Darius Helm and Jessica Chevalier Not every flooring firm exhibits at Surfaces. This year, Shaw will show its products through its regional dealer conventions, as it has since 2003. Other prominen...
http://www.floordaily.net/floorfocus/beyond-las-vegas-new-introductions-from-com...

Shaw Will Now Directly Supply Anderson Hardwood to Midwest Customers

Dalton, GA, January 13, 2016—Shaw has announced its plans to directly supply Anderson Hardwood products to retail customers in the Midwest United States. Effective immediately, retailers in Il...
http://www.floordaily.net/floorfocus/shaw-will-now-directly-supply-anderson-hard...

Shaw Expands Floorté Brand into the Commercial Market

Dalton, GA, June 2, 2017-Shaw Floors has announced the launch of its newest collection in LVT, Floorté PRO-which the company claims is the industry’s first direct glue rigid core LVT prod...
http://www.floordaily.net/floorfocus/shaw-expands-floort-brand-into-the-commerci...

Kathy Young Discusses Shaw Floors' "Awesome" Ad Campaign

May 12, 2015—Kathy Young, VP of Marketing Services for Shaw Industries, and Kemp Harr discuss Shaw Floors' increased investment in consumer advertising with their "awesome" ad campaign. Listen t...
http://www.floordaily.net/flooring-interviews/kathy-young-discusses-shaw-floors-...

Shaw Floors Wins PR Award for HGTV HOME

Dalton, GA, July 31, 2012 –- Shaw Floors said it has received a 2012 Bronze Anvil Award of Commendation from the Public Relations Society of America.The award recognizes tactical excellence in p...
http://www.floordaily.net/floorfocus/shaw-floors-wins-pr-award-for-hgtv-home

Shaw Enhances RSA Rewards Platform to Support St. Jude's

Dalton, GA, September 16, 2016—Shaw Floors recently added a new component to its rewards platform, Capture the Spirit (CTS.) Beginning immediately, participating retail sales associates can don...
http://www.floordaily.net/floorfocus/shaw-enhances-rsa-rewards-platform-to-suppo...

Shaw Carpet and Hardwood Used in Show Homes at IBS

Dalton, GA, January 9, 2006--Shaw’s specialty markets division, in conjunction with Palm Harbor Homes, Inc., will be displaying carpet and engineered hardwood products in four model homes adjacent to ...
http://www.floordaily.net/floorfocus/shaw-carpet-and-hardwood-used-in-show-homes...

Shaw Provides Flooring for HGTV Smart Home

Dalton, GA, April 29, 2014 -- Shaw Floors is the exclusive flooring provider and also a sponsor of the HGTV Smart Home Giveaway 2014, which kicked off April 15.Shaw, which has been the HGTV Smart Home...
http://www.floordaily.net/floorfocus/shaw-provides-flooring-for-hgtv-smart-home

David Wilkerson, VP, Marketing, Shaw Hard Surface – Part 3

February 14, 2007—David Wilkerson, VP, Marketing, Shaw Hard Surface in the third part of a four-part series, discusses the variety of products in the company’s new engineered, hardwood flooring ...
http://www.floordaily.net/flooring-interviews/david-wilkerson-vp-marketing-shaw-...

Shaw Receives St. Jude's Proprietary Campaign of the Year Award

Dalton, GA, April 27, 2017—Shaw has been selected as the recipient of the St. Jude Children’s Research Hospital 2017 Proprietary Campaign of the Year award. This award issued by St. Jude ...
http://www.floordaily.net/floorfocus/shaw-receives-st-judes-proprietary-campaign...

David Wilkerson, VP, Marketing, Shaw Hard Surface – Part 4 (12:46)

February 11, 2007—David Wilkerson, VP, Marketing, Shaw Hard Surface, in the final part of a four-part series discusses the company’s efforts in the laminate and ceramic sectors and the products ...
http://www.floordaily.net/flooring-interviews/david-wilkerson-vp-marketing-shaw-...

New Shaw Ad Campaign Has 'Rooms' Theme

Dalton, GA, Feb. 4, 2011 -- Shaw Floors is rolling out a new national consumer advertising campaign this spring. After six years building the Shaw Floors brand through evolving variations of the &l...
http://www.floordaily.net/floorfocus/new-shaw-ad-campaign-has-rooms-theme

David Wilkerson, VP, Marketing, Shaw Hard Surface – Part 1 (11:43)

February 11, 2007—David Wilkerson, VP, Marketing, Shaw Hard Surface, in the first part of a four-part series, talks about the company’s efforts, growth in the hard surfaces arena, industry-wide ...
http://www.floordaily.net/flooring-interviews/david-wilkerson-vp-marketing-shaw-...

David Wilkerson, VP, Marketing, Shaw Hard Surface – Part 3 (14:01)

February 11, 2007—David Wilkerson, VP, Marketing, Shaw Hard Surface in the third part of a four-part series, discusses the variety of products in the company’s new engineered, hardwood flooring ...
http://www.floordaily.net/flooring-interviews/david-wilkerson-vp-marketing-shaw-...

Shaw To Hold Spring Caress Promotion

Dalton, GA, Feb. 25, 2013 -- Shaw Floors is holding a Caress by Shaw Floors spring promotion featuring the manufacturer’s newest soft carpet rollout.The sale, April 11–June 3, offers consu...
http://www.floordaily.net/floorfocus/shaw-to-hold-spring-caress-promotion

Shaw Floors To Offer Retailers LED Lighting

Dalton, GA, Dec. 11, 2014 – Shaw Floors said it has formed a new vendor partnership with MSi Lighting.MSi Lighting will provide a “national upgrade to LED” program for members of the...
http://www.floordaily.net/floorfocus/shaw-floors-to-offer-retailers-led-lighting

Shaw Fall Sale Benefits St. Jude's Hospital

Dalton, GA, Aug. 7, 2013 -- St. Jude Children’s Research Hospital and national sponsor Shaw Floors have joined together to introduce the Shaw Floors “You Save, We Give” sale.From Oct...
http://www.floordaily.net/floorfocus/shaw-fall-sale-benefits-st-judes-hospital