AHF Products

AHF Products is the new name for Armstrong's hardwood business. Armstrong sold the business to a private equity firm that now calls it AHF Products

AHF Products Relocating to New Headquarters

Lancaster, PA, May 8, 2019-AHF Products announced a moved to a new headquarters location in Lancaster County, where all of its 126 Lancaster County corporate employees will be located. The 43,000 squ...
http://www.floordaily.net/floorfocus/ahf-products-relocating-to-new-headquarters

Brand Report 2019: Flooring manufacturers discuss the evolution of branding and the role brands play in the buying process – Nov 2019

By Beth Miller In an industry where manufacturer brand has always been somewhat invisible at the consumer level, marketing thought leaders are looking to new tools to take their names and messages t...
http://www.floordaily.net/floorfocus/brand-report-2019-flooring-manufacturers-di...

Hardwood: Flooring Trends: Hardwood innovation is helping producers return the category to the spotlight – Oct 2019

By Darius Helm Hardwood remains consumers’ aspirational flooring choice; however, the nouveau chic LVT wave has distracted consumers with its wood-look aesthetics, durability and lower price s...
http://www.floordaily.net/floorfocus/hardwood-flooring-trends-hardwood-innovatio...

Workers Vote to Strike at AHF's WV Hardwood Plant; AHF Responds

Elkins, WV, February 24, 2020-On February 23, workers at AHF’s Elkins, West Virginia plant voted to reject the company’s proposed contract renewal terms and strike, according to The Inter-...
http://www.floordaily.net/floorfocus/workers-vote-to-strike-at-ahfs-beverly-wv-p...

AHF Completes Expansion of Cambodian Engineered Wood Plant

Mountville, PA, August 6, 2019-AHF Products has completed the expansion of its Cambodian engineered wood flooring manufacturing capabilities to offset the impact of tariffs and duties on imports from ...
http://www.floordaily.net/floorfocus/ahf-completes-expansion-of-cambodian-engine...

AHF Announces New C-Suite Appointments

Mountville, PA, February 3, 2020-AHF Products has announced that Mike Bell, previously the chief operating officer (COO) for the company, has been appointed as the company’s chief commercial off...
http://www.floordaily.net/floorfocus/ahf-announces-new-c-suite-appointments

Brian Carson Discusses AHF Products' Plans to Buy LM Flooring

May 24, 2019—Brian Carson, President and CEO of AHF Products, and Kemp Harr discuss AHF Products' announced plans to acquire LM Flooring, an Asian based producer of engineered hardwood flooring....
http://www.floordaily.net/flooring-podcasts/brian-carson-discusses-ahf-products-...

Brian Carson Named President/CEO of AHF Products

Lancaster, PA, February 5, 2019--AHF Products has named Brian Carson as the company’s first president and chief executive officer.  Carson also has been elected to AHF Products’ boar...
http://www.floordaily.net/floorfocus/brian-carson-named-presidentceo-of-ahf-prod...

AHF Launches Robbins Brand to NFA & Specialty Retail

Mountville, PA, February 7, 2020-AHF Products is launching the Robbins brand of fine hardwood flooring exclusively to National Flooring Alliance (NFA) members and specialty retailers to help different...
http://www.floordaily.net/floorfocus/ahf-launches-robbins-brand-to-nfa-specialty...

AHF Products to Acquire LM Flooring

Lancaster, PA, May 22, 2019-AHF Products has announces that it will acquire LM Flooring, a Shanghai based importer of engineered hardwood flooring products, with closing expected within 30 days. ...
http://www.floordaily.net/floorfocus/ahf-products-to-acquire-lm-flooring

AHF Products Closing Shanghai Plant, Consolidating to Cambodia

Mountville, PA, June 17, 2020-AHF Products has announced that it will service all international customers out of its Sihanoukville, Cambodia plant and will be ceasing manufacturing in Shanghai, China....
http://www.floordaily.net/floorfocus/ahf-shuttering-shanghai-plant-consolidating...

AHF Initiates Price Increase on Hardwood Products

Mountville, PA, September 9, 2020-AHF Products has announced it will increase prices on hardwood products in the U.S. and Canada, averaging 4% to 6%, effective on October 19.  The increase will ...
http://www.floordaily.net/floorfocus/ahf-initiates-price-increase-on-hardwood-pr...

New Products 2020: A sneak peek at new productions to the residential market - Jan 2020

By Beth Miller This year kicks off with two premier flooring shows, The International Surface Event (TISE) and Domotex USA. TISE will take place January 27 to 30 at the Mandalay Bay Convention Cente...
http://www.floordaily.net/floorfocus/new-products-2020-a-sneak-peek-at-new-produ...

AHF Introduces Hydropel Waterproof Wood w/ Fiberboard Core

Mountville, PA, September 6, 2019-AHF Products introduces Hydropel, a waterproof, 100% hardwood flooring product from Bruce, bringing together the beauty of hardwood floors, waterproof protection, dur...
http://www.floordaily.net/floorfocus/ahf-introduces-hydropel-waterproof-wood-w-f...

AHF Re-Introducing Hartco Brand

Mountville, PA, February 27, 2020-AHF Products is bringing back the Hartco brand as it transitions away from the Armstrong name. Hartco will be exclusive to independent flooring retailers and will fea...
http://www.floordaily.net/floorfocus/ahf-re-introducing-hartco-brand

AHF's Jerry Sporich, Founder of LM Flooring, to Retire

Mountville, PA, October 18, 2019-AHF Products has announced that Jerry Sporich, who founded and served as president of the North American business unit of LM Flooring, will retire effective October 31...
http://www.floordaily.net/floorfocus/ahfs-jerry-sporich-founder-of-lm-flooring-t...

AHF Products Names Derr 2018 Distributor of the Year

Lancaster, PA, February 20, 2019-AHF Products has announced that Derr Flooring has been named the 2018 Hardwood Distributor of the Year. AHF reports that Derr has consistently grown its Armstrong and...
http://www.floordaily.net/floorfocus/ahf-products-names-derr-2019-distributor-of...

AHF Cuts Ribbon on New Mountville, PA Headquarters

Mountville PA, July 31, 2019-AHF Products hosted a grand opening for its new headquarters in Mountville, Pennsylvania, featuring a log-cutting ceremony and tree planting.  In the next few months...
http://www.floordaily.net/floorfocus/ahf-cuts-ribbon-on-new-lancaster-pa-headqua...

Strategic Exchange: What’s next for coronavirus — March 2020

By Kemp Harr At the end of February, we focused our attention on how the coronavirus that started in Wuhan, China might affect the supply chain of flooring products that are imported from the countr...
http://www.floordaily.net/floorfocus/strategic-exchange-whats-next-for-coronavir...

Newly Formed AHF to Exhibit Hardwood Portfolio at Surfaces

Lancaster, PA, January 17, 2019-AHF Products debuts as an independent company at the International Surfaces Event (TISE) in Las Vegas, Booth #2009.  The company holds a portfolio of wood floorin...
http://www.floordaily.net/floorfocus/newly-formed-ahf-to-exhibit-hardwood-portfo...

Taylor to Distribute Bruce Flooring Adhesives

Mountville, PA, May 5, 2020-AHF Products has announced an agreement with Taylor Adhesives to be the exclusive distributor of Bruce flooring adhesives. Taylor will assume full responsibility in North A...
http://www.floordaily.net/floorfocus/taylor-to-distribute-bruce-flooring-adhesiv...

Brian Carson Discusses AHF Products' New Introductions for 2020

February 20, 2020—Brian Carson, CEO of AHF Products, and Kemp Harr discuss the latest strategy and new products for 2020. Listen to the interview, recorded at Surfaces, for more details includin...
http://www.floordaily.net/flooring-podcasts/brian-carson-discusses-ahf-products-...

AHF Products Releases Why Wood? Video

Mountville, PA, February 18, 2020-AHF Products released a Why Wood? video at the Abbey/Floors To Go Convention, which enumerates the many benefits of real wood flooring.  The informational video...
http://www.floordaily.net/floorfocus/ahf-products-releases-why-wood-video

Armstrong Names Apollo Distributor of Hartco Line

Lancaster, Pa., September 27, 2005 -– Armstrong Floor Products today named Apollo Distributing Company a distributor of Armstrong Hardwood Flooring by Hartco servicing the Metropolitan New York, New ...
http://www.floordaily.net/floorfocus/armstrong-names-apollo-distributor-of-hartc...

NWFA Expo Review: the industry focuses on wood's inherent advantages - Jun 19

By Beth Miller An all-star panel of hardwood flooring experts kicked off the opening session of the 2019 National Wood Flooring Association’s Wood Flooring Expo, held May 1 to 3 in Fort Worth,...
http://www.floordaily.net/floorfocus/nwfa-expo-review-the-industry-focuses-on-wo...

J.J. Haines to Distribute Armstrong Hardwood Floor

Lancaster, PA., September 27, 2005 –- Armstrong Floor Products announced today that J.J. Haines & Company, Inc. will distribute Armstrong Hardwood Flooring by Hartco in a territory that includes cent...
http://www.floordaily.net/floorfocus/jj-haines-to-distribute-armstrong-hardwood-...

AHF Offering Free Shipping on Consumer Samples

Mountville, PA, April 20, 2020-AHF Products is launching a program to ship free flooring samples for retailers to better support a more personalized “home shopping” experience for consumer...
http://www.floordaily.net/floorfocus/ahf-offering-free-shipping-on-consumer-samp...

AHF Launching Rigid Core Line Under Robbins Brand

Mountville, PA, September 23, 2020-AHF Products is launching Robbins PRO-TEKT, a new line of rigid core products. The new introduction addresses customer demand for a wood floor alternative with the q...
http://www.floordaily.net/floorfocus/ahf-launching-rigid-core-line-under-robbins...

Jeff Steed Named CFO of AHF Products

Lancaster, PA, February 12, 2019--AHF Products today announced that Jeff Steed will become chief financial officer, effective immediately.   Steed will have oversight of global finance and ...
http://www.floordaily.net/floorfocus/jeff-steed-named-cfo-of-ahf-products

Paul Murfin Discusses Taylor Adhesives' Agreement with AHF Products

May 5, 2020--Paul Murfin, President of Taylor Adhesives, and Kemp Harr discuss the recent news that Taylor will become the exclusive supplier to AHF Products for Bruce branded adhesives. Listen to the...
http://www.floordaily.net/flooring-podcasts/paul-murphin-discusses-taylor-adhesi...