AHF Products

AHF Products is the new name for Armstrong's hardwood business. Armstrong sold the business to a private equity firm that now calls it AHF Products

AHF Products Acquires Parterre as Entry into Commercial LVT Sector

Mountville, PA, January 8, 2021 – AHF Products today announced its acquisition of certain assets of Parterre Flooring Systems, a leader in the commercial luxury vinyl tile segment of the floorin...
http://www.floordaily.net/floorfocus/ahf-products-acquires-certain-assets-of-par...

Hardwood Flooring Report: Hardwood flooring tackles supply chain issues and labor shortages – April 2022

By Darius Helm Last year, the U.S. hardwood industry posted its first year of revenue gains since 2016, buoyed by elevated housing and remodel markets. Gains were driven by a narrower delta versus S...
http://www.floordaily.net/floorfocus/hardwood-flooring-report-hardwood-flooring-...

AIP Sells AHF Products to Paceline Equity Partners

Mountville, PA, November 10, 2021-Paceline Equity Partners, LLC today announced that an affiliate has entered into a definitive agreement to acquire AHF Products from American Industrial Partners. AH...
http://www.floordaily.net/floorfocus/aip-sells-ahf-to-paceline-equity-partners

AHF Products Relocating to New Headquarters

Lancaster, PA, May 8, 2019-AHF Products announced a moved to a new headquarters location in Lancaster County, where all of its 126 Lancaster County corporate employees will be located. The 43,000 squ...
http://www.floordaily.net/floorfocus/ahf-products-relocating-to-new-headquarters

AHF Completes Sale-Leaseback of 1M Sq. Ft. of Industrial Property

Chicago, IL, August 5, 2022-Newmark announces the sale-leaseback of AHF Products’ five-property, 1.0 million-square-foot industrial portfolio comprising properties across the Southeastern U.S.&n...
http://www.floordaily.net/floorfocus/ahf-completes-sale-leaseback-of-1m-sq-ft-of...

AHF Wins Use of Armstrong Brand, Sale to Close Today

Lancaster, PA, July 22, 2022--The bankruptcy judge ruled that Armstrong World Industries (Armstrong's ceiling business) must give written consent for AHF Products to use the Armstrong Brand name on fl...
http://www.floordaily.net/floorfocus/bankruptcy-judge-rules-that-ahf-products-ca...

Innovation: Surface Technology: Technologies for hard surface flooring are poised to transform the market – March 2022

By Darius Helm The large and expanding market for rigid LVT flooring, which first came to the U.S. less than a decade ago, grows increasingly competitive with every passing day, and one way that flo...
http://www.floordaily.net/floorfocus/innovation-surface-technology-technologies-...

AHF Names Zimmerman CCO and King SVP, Sales & Marketing

Mountville, PA, March 1, 2022-AHF Products has announced organizational changes and a series of promotions, including the appointment of Jennifer Zimmerman to chief commercial officer and Chris King t...
http://www.floordaily.net/floorfocus/ahf-names-zimmerman-coo-and-king-spv-sales-...

Brand Report 2019: Flooring manufacturers discuss the evolution of branding and the role brands play in the buying process – Nov 2019

By Beth Miller In an industry where manufacturer brand has always been somewhat invisible at the consumer level, marketing thought leaders are looking to new tools to take their names and messages t...
http://www.floordaily.net/floorfocus/brand-report-2019-flooring-manufacturers-di...

Strategic Exchange: Raw material headwinds persist, but flooring sales remain healthy - Oct 2021

By Kemp Harr Just as the economists predicted, sales velocity for flooring products at retail is cooling down a bit but still very healthy. The builder sector is strong, and the commercial market is...
http://www.floordaily.net/floorfocus/strategic-exchange-raw-material-headwinds-p...

Hardwood: Flooring Trends: Hardwood innovation is helping producers return the category to the spotlight – Oct 2019

By Darius Helm Hardwood remains consumers’ aspirational flooring choice; however, the nouveau chic LVT wave has distracted consumers with its wood-look aesthetics, durability and lower price s...
http://www.floordaily.net/floorfocus/hardwood-flooring-trends-hardwood-innovatio...

AHF Only Non-Liquidating Buyer for Armstrong's North American Assets

Lancaster, PA, July 14, 2022-AHF Products was the only non-liquidation buyer in the final stages of the Armstrong Flooring banktruptcy sale of the North American assets. “No other company wanted...
http://www.floordaily.net/floorfocus/ahf-has-rights-to-armstrong-name

“Made in America” Investments: A point of pride is now a point of competition – April 2022

By Jennifer Bardoner Amid today’s tariffs and sanctions, soaring shipping costs and fragile supply chains, domestic operations offer some unique competitive advantages, and more manufacturers ...
http://www.floordaily.net/floorfocus/made-in-america-investments-a-point-of-prid...

Season One Product Preview: Rollouts center on eye-catching style and new and improved technology, as supply chain issues temper quantity – Jan 2022

By Jennifer Bardoner This time of year is an exciting one for the residential and mainstreet sectors, with many manufacturers centering breakthrough launches around the Surfaces trade show. Supply c...
http://www.floordaily.net/floorfocus/season-one-product-preview-rollouts-center-...

Workers Vote to Strike at AHF's WV Hardwood Plant; AHF Responds

Elkins, WV, February 24, 2020-On February 23, workers at AHF’s Elkins, West Virginia plant voted to reject the company’s proposed contract renewal terms and strike, according to The Inter-...
http://www.floordaily.net/floorfocus/workers-vote-to-strike-at-ahfs-beverly-wv-p...

Hardwood Trends Report: Trends in hardwood are starting to shift - Oct 2021

By Jennifer Bardoner When Sara Babinski, now senior design manager for AHF Products, started in hardwood design at Armstrong over 30 years ago, “everything was gunstock and brown,” she sa...
http://www.floordaily.net/floorfocus/hardwood-trends-report-trends-in-hardwood-a...

AHF Completes Expansion of Cambodian Engineered Wood Plant

Mountville, PA, August 6, 2019-AHF Products has completed the expansion of its Cambodian engineered wood flooring manufacturing capabilities to offset the impact of tariffs and duties on imports from ...
http://www.floordaily.net/floorfocus/ahf-completes-expansion-of-cambodian-engine...

Hardwood Industry Update: The U.S. hardwood flooring business is an industry in flux - April 2021

By Darius Helm The hardwood flooring category is in the midst of its most significant transformation in decades, with erosion at the lower end dampening growth but also elevating average price points...
http://www.floordaily.net/floorfocus/hardwood-industry-update-the-us-hardwood-fl...

Surfaces 2022 Review: New products and innovations in flooring from the annual show – March 2022

By Darius Helm, Jennifer Bardoner and Anne Harr This year’s Surfaces took place over the first three days of February, and, by all accounts, a high volume of business was conducted, despite at...
http://www.floordaily.net/floorfocus/surfaces-2022-review-new-products-and-innov...

AHF & Gordon Brothers to Acquire North American Armstrong Assets

Lancaster, PA, July 11, 2022-Armstrong Flooring announced on July 10 that it has entered into a binding Asset Purchase Agreement with a consortium of buyers consisting of AHF and Gordon Brothers pursu...
http://www.floordaily.net/floorfocus/ahf-gordon-brothers-to-acquire-north-americ...

Branding Report 2020: Manufacturers, both new and legacy, face challenges to stay relevant amid Covid - Nov 2020

By Meg Scarbrough You probably remember this commercial from the 1990s: A mother places a diapered baby in a walker and leaves the room. Moments later, under the watchful eye of the family dog, the ...
http://www.floordaily.net/floorfocus/branding-report-2020-manufacturers-both-new...

AHF Announces New C-Suite Appointments

Mountville, PA, February 3, 2020-AHF Products has announced that Mike Bell, previously the chief operating officer (COO) for the company, has been appointed as the company’s chief commercial off...
http://www.floordaily.net/floorfocus/ahf-announces-new-c-suite-appointments

AHF Deal to Purchase Armstrong in Jeopardy Over Use of Armstrong Brand Name

Lancaster, PA, July 22, 2022-"A court fight over the use of the Armstrong name threatens to derail the $203 million sale of bankrupt Armstrong Flooring, throwing the future of hundreds of local jobs i...
http://www.floordaily.net/floorfocus/armstrong-world-industries-balks-at-ahfs-us...

Hardwood Report: As retailers see their margins on LVT narrowing, is hardwood poised for a comeback? - April 2020

By Jessica Chevalier The hardwood category experienced a double-digit decline in 2019, according to Market Insights. What makes this so frustrating is four-fold: first is that, as hardwood experts l...
http://www.floordaily.net/floorfocus/hardwood-report-as-retailers-see-their-marg...

AHF Products Develops Double Density Hardwood Product

Mountville, PA, July 14, 2021-AHF Products has developed a patent-pending densified hardwood product that is 100% natural wood yet resistant to gouges and dents. Through a process of heat and pre...
http://www.floordaily.net/floorfocus/ahf-introduces-double-density-hardwood-prod...

American OEM Acquired by AHF Products

Dalton, GA August 16, 2021-American OEM, based in Burns, Tennessee, has been acquired by AHF Products of Mountville, Pennsylvania. The acquisition adds an eighth wood manufacturing facility and three ...
http://www.floordaily.net/floorfocus/american-oem-acquired-by-ahf-products

Brian Carson Discusses AHF Products' Plans to Buy LM Flooring

May 24, 2019—Brian Carson, President and CEO of AHF Products, and Kemp Harr discuss AHF Products' announced plans to acquire LM Flooring, an Asian based producer of engineered hardwood flooring....
http://www.floordaily.net/flooring-podcasts/brian-carson-discusses-ahf-products-...

AHF Moving Wood Flooring Production to WV, KY & TN, Closing PA Factory

Mountville, PA, September 1, 2022-AHF Products announced it will move manufacturing of select solid and engineered wood flooring products to its Beverly, West Virginia; Somerset, Kentucky; and Only, T...
http://www.floordaily.net/floorfocus/ahf-moving-wood-flooring-production-to-wv-k...

Paceline Equity Completes Acquisition of AHF

Dallas, TX, February 2, 2022-An affiliate of Paceline Equity Partners, a Dallas-based private equity manager, announced it has closed the acquisition of AHF Products, a North American hard surface flo...
http://www.floordaily.net/floorfocus/paceline-equity-completes-acquisition-of-ah...

Brian Carson Named President/CEO of AHF Products

Lancaster, PA, February 5, 2019--AHF Products has named Brian Carson as the company’s first president and chief executive officer.  Carson also has been elected to AHF Products’ boar...
http://www.floordaily.net/floorfocus/brian-carson-named-presidentceo-of-ahf-prod...