AHF Products

AHF Products is the new name for Armstrong's hardwood business. Armstrong sold the business to a private equity firm that now calls it AHF Products

AHF Products Acquires Parterre as Entry into Commercial LVT Sector

Mountville, PA, January 8, 2021 – AHF Products today announced its acquisition of certain assets of Parterre Flooring Systems, a leader in the commercial luxury vinyl tile segment of the floorin...
http://www.floordaily.net/floorfocus/ahf-products-acquires-certain-assets-of-par...

Hardwood Flooring Report: Hardwood flooring tackles supply chain issues and labor shortages – April 2022

By Darius Helm Last year, the U.S. hardwood industry posted its first year of revenue gains since 2016, buoyed by elevated housing and remodel markets. Gains were driven by a narrower delta versus S...
http://www.floordaily.net/floorfocus/hardwood-flooring-report-hardwood-flooring-...

AIP Sells AHF Products to Paceline Equity Partners

Mountville, PA, November 10, 2021-Paceline Equity Partners, LLC today announced that an affiliate has entered into a definitive agreement to acquire AHF Products from American Industrial Partners. AH...
http://www.floordaily.net/floorfocus/aip-sells-ahf-to-paceline-equity-partners

AHF Products Netted $9.5M in Sale-Leaseback Real Estate Deal

Lancaster, PA, October 12, 2022-"AHF Products netted about $9.5 million in a sale-leaseback deal involving two former Armstrong Flooring properties it bought in this summer in a bankruptcy sale,&rdquo...
http://www.floordaily.net/floorfocus/ahf-products-netted-95m-in-sale-leaseback-d...

AHF Completes Sale-Leaseback of 1M Sq. Ft. of Industrial Property

Chicago, IL, August 5, 2022-Newmark announces the sale-leaseback of AHF Products’ five-property, 1.0 million-square-foot industrial portfolio comprising properties across the Southeastern U.S.&n...
http://www.floordaily.net/floorfocus/ahf-completes-sale-leaseback-of-1m-sq-ft-of...

AHF Products Relocating to New Headquarters

Lancaster, PA, May 8, 2019-AHF Products announced a moved to a new headquarters location in Lancaster County, where all of its 126 Lancaster County corporate employees will be located. The 43,000 squ...
http://www.floordaily.net/floorfocus/ahf-products-relocating-to-new-headquarters

Innovation: Surface Technology: Technologies for hard surface flooring are poised to transform the market – March 2022

By Darius Helm The large and expanding market for rigid LVT flooring, which first came to the U.S. less than a decade ago, grows increasingly competitive with every passing day, and one way that flo...
http://www.floordaily.net/floorfocus/innovation-surface-technology-technologies-...

AHF Wins Use of Armstrong Brand, Sale to Close Today

Lancaster, PA, July 22, 2022--The bankruptcy judge ruled that Armstrong World Industries (Armstrong's ceiling business) must give written consent for AHF Products to use the Armstrong Brand name on fl...
http://www.floordaily.net/floorfocus/bankruptcy-judge-rules-that-ahf-products-ca...

AHF Completes Acquisition of Crossville, Inc.

Mountville, PA, October 13, 2023-AHF Products, a manufacturer of hard surface flooring in North America, has purchased assets of Crossville, Inc., from the Curran Group, a family-owned, privately-held...
http://www.floordaily.net/floorfocus/ahf-completes-acquisition-of-crossville-inc...

Brand Report 2019: Flooring manufacturers discuss the evolution of branding and the role brands play in the buying process – Nov 2019

By Beth Miller In an industry where manufacturer brand has always been somewhat invisible at the consumer level, marketing thought leaders are looking to new tools to take their names and messages t...
http://www.floordaily.net/floorfocus/brand-report-2019-flooring-manufacturers-di...

AHF Will Purchase Two Allegheny Wood Products Sawmills

Madison, WI, April 4, 2024-"A federal judge approved AHF Products’ purchase of two sawmills formerly owned by West Virginia-based Allegheny Wood Products (AWP), which abruptly shut down all oper...
http://www.floordaily.net/floorfocus/ahf-will-purchase-two-allegheny-wood-produc...

AHF Names Zimmerman CCO and King SVP, Sales & Marketing

Mountville, PA, March 1, 2022-AHF Products has announced organizational changes and a series of promotions, including the appointment of Jennifer Zimmerman to chief commercial officer and Chris King t...
http://www.floordaily.net/floorfocus/ahf-names-zimmerman-coo-and-king-spv-sales-...

Strategic Exchange: Raw material headwinds persist, but flooring sales remain healthy - Oct 2021

By Kemp Harr Just as the economists predicted, sales velocity for flooring products at retail is cooling down a bit but still very healthy. The builder sector is strong, and the commercial market is...
http://www.floordaily.net/floorfocus/strategic-exchange-raw-material-headwinds-p...

Hardwood: Flooring Trends: Hardwood innovation is helping producers return the category to the spotlight – Oct 2019

By Darius Helm Hardwood remains consumers’ aspirational flooring choice; however, the nouveau chic LVT wave has distracted consumers with its wood-look aesthetics, durability and lower price s...
http://www.floordaily.net/floorfocus/hardwood-flooring-trends-hardwood-innovatio...

AHF Only Non-Liquidating Buyer for Armstrong's North American Assets

Lancaster, PA, July 14, 2022-AHF Products was the only non-liquidation buyer in the final stages of the Armstrong Flooring banktruptcy sale of the North American assets. “No other company wanted...
http://www.floordaily.net/floorfocus/ahf-has-rights-to-armstrong-name

“Made in America” Investments: A point of pride is now a point of competition – April 2022

By Jennifer Bardoner Amid today’s tariffs and sanctions, soaring shipping costs and fragile supply chains, domestic operations offer some unique competitive advantages, and more manufacturers ...
http://www.floordaily.net/floorfocus/made-in-america-investments-a-point-of-prid...

AHF Brands to Sponsor 2023 U.S. Capitol Christmas Tree

Mountville, PA, November 13, 2023-AHF Products, through three of its flooring brands-Bruce, Armstrong Flooring, and Robbins-will sponsor of the 2023 U.S. Capitol Christmas tree. The U.S. Capitol Chri...
http://www.floordaily.net/floorfocus/ahf-brands-to-sponsor-2023-us-capitol-chris...

Season One Product Preview: Rollouts center on eye-catching style and new and improved technology, as supply chain issues temper quantity – Jan 2022

By Jennifer Bardoner This time of year is an exciting one for the residential and mainstreet sectors, with many manufacturers centering breakthrough launches around the Surfaces trade show. Supply c...
http://www.floordaily.net/floorfocus/season-one-product-preview-rollouts-center-...

Workers Vote to Strike at AHF's WV Hardwood Plant; AHF Responds

Elkins, WV, February 24, 2020-On February 23, workers at AHF’s Elkins, West Virginia plant voted to reject the company’s proposed contract renewal terms and strike, according to The Inter-...
http://www.floordaily.net/floorfocus/workers-vote-to-strike-at-ahfs-beverly-wv-p...

Strategic Exchange: Strap on your running shoes to outpace the competition – Nov 2023

By Kemp Harr Most everyone is in budget planning mode for next year, and in almost every market segment, demand for flooring products is forecasted to move sideways for at least the first half of ne...
http://www.floordaily.net/floorfocus/strategic-exchange-strap-on-your-running-sh...

Union Workers at AHF's Beverly, WV Plant Vote to Strike

Beverly, WV, February 26, 2024-"Union workers at the AHF Products plant in Randolph County have voted to strike after rejecting a new contract,” reports MetroNews. “A Sunday night news re...
http://www.floordaily.net/floorfocus/union-workers-at-ahfs-beverly-wv-plant-vote...

Hardwood Industry Update: The U.S. hardwood flooring business is an industry in flux - April 2021

By Darius Helm The hardwood flooring category is in the midst of its most significant transformation in decades, with erosion at the lower end dampening growth but also elevating average price points...
http://www.floordaily.net/floorfocus/hardwood-industry-update-the-us-hardwood-fl...

LVT Report 2023: LVT is evolving and transforming as rapidly as it is growing - February 2023

By Darius Helm The LVT category, and in some sense the entire hard surface side of flooring, seems on the verge of multiple inflection points. Market saturation appears to be hitting a peak right as ...
http://www.floordaily.net/floorfocus/lvt-report-2023-lvt-is-evolving-and-transfo...

AHF Completes Expansion of Cambodian Engineered Wood Plant

Mountville, PA, August 6, 2019-AHF Products has completed the expansion of its Cambodian engineered wood flooring manufacturing capabilities to offset the impact of tariffs and duties on imports from ...
http://www.floordaily.net/floorfocus/ahf-completes-expansion-of-cambodian-engine...

Hardwood Trends Report: Trends in hardwood are starting to shift - Oct 2021

By Jennifer Bardoner When Sara Babinski, now senior design manager for AHF Products, started in hardwood design at Armstrong over 30 years ago, “everything was gunstock and brown,” she sa...
http://www.floordaily.net/floorfocus/hardwood-trends-report-trends-in-hardwood-a...

Surfaces 2022 Review: New products and innovations in flooring from the annual show – March 2022

By Darius Helm, Jennifer Bardoner and Anne Harr This year’s Surfaces took place over the first three days of February, and, by all accounts, a high volume of business was conducted, despite at...
http://www.floordaily.net/floorfocus/surfaces-2022-review-new-products-and-innov...

AHF Deal to Purchase Armstrong in Jeopardy Over Use of Armstrong Brand Name

Lancaster, PA, July 22, 2022-"A court fight over the use of the Armstrong name threatens to derail the $203 million sale of bankrupt Armstrong Flooring, throwing the future of hundreds of local jobs i...
http://www.floordaily.net/floorfocus/armstrong-world-industries-balks-at-ahfs-us...

Branding Report 2020: Manufacturers, both new and legacy, face challenges to stay relevant amid Covid - Nov 2020

By Meg Scarbrough You probably remember this commercial from the 1990s: A mother places a diapered baby in a walker and leaves the room. Moments later, under the watchful eye of the family dog, the ...
http://www.floordaily.net/floorfocus/branding-report-2020-manufacturers-both-new...

Made in USA: As the flooring industry evolves, the fundamentals of U.S. production take on new meaning - April 2023

By Jennifer Bardoner The United States has a long history of producing flooring products and today is home to many of the largest flooring manufacturers in the world. Legacy producers like Mohawk and...
http://www.floordaily.net/floorfocus/made-in-usa-as-the-flooring-industry-evolve...

Commercial Sheet Update: The overall outlook for resilient sheet products is good, but the category is not without its challenges – Oct 2023

By Jennifer Bardoner With the overall commercial market on fairly even footing this year, producers of commercial resilient sheet report that business is good. And given the outlook for healthcare an...
http://www.floordaily.net/floorfocus/commercial-sheet-update-the-overall-outlook...