AHF Products

AHF Products is the new name for Armstrong's hardwood business. Armstrong sold the business to a private equity firm that now calls it AHF Products

AHF Products Acquires Parterre as Entry into Commercial LVT Sector

Mountville, PA, January 8, 2021 – AHF Products today announced its acquisition of certain assets of Parterre Flooring Systems, a leader in the commercial luxury vinyl tile segment of the floorin...
http://www.floordaily.net/floorfocus/ahf-products-acquires-certain-assets-of-par...

AIP Sells AHF Products to Paceline Equity Partners

Mountville, PA, November 10, 2021-Paceline Equity Partners, LLC today announced that an affiliate has entered into a definitive agreement to acquire AHF Products from American Industrial Partners. AH...
http://www.floordaily.net/floorfocus/aip-sells-ahf-to-paceline-equity-partners

AHF Products Relocating to New Headquarters

Lancaster, PA, May 8, 2019-AHF Products announced a moved to a new headquarters location in Lancaster County, where all of its 126 Lancaster County corporate employees will be located. The 43,000 squ...
http://www.floordaily.net/floorfocus/ahf-products-relocating-to-new-headquarters

AHF Names Zimmerman CCO and King SVP, Sales & Marketing

Mountville, PA, March 1, 2022-AHF Products has announced organizational changes and a series of promotions, including the appointment of Jennifer Zimmerman to chief commercial officer and Chris King t...
http://www.floordaily.net/floorfocus/ahf-names-zimmerman-coo-and-king-spv-sales-...

Brand Report 2019: Flooring manufacturers discuss the evolution of branding and the role brands play in the buying process – Nov 2019

By Beth Miller In an industry where manufacturer brand has always been somewhat invisible at the consumer level, marketing thought leaders are looking to new tools to take their names and messages t...
http://www.floordaily.net/floorfocus/brand-report-2019-flooring-manufacturers-di...

Hardwood: Flooring Trends: Hardwood innovation is helping producers return the category to the spotlight – Oct 2019

By Darius Helm Hardwood remains consumers’ aspirational flooring choice; however, the nouveau chic LVT wave has distracted consumers with its wood-look aesthetics, durability and lower price s...
http://www.floordaily.net/floorfocus/hardwood-flooring-trends-hardwood-innovatio...

Strategic Exchange: Raw material headwinds persist, but flooring sales remain healthy - Oct 2021

By Kemp Harr Just as the economists predicted, sales velocity for flooring products at retail is cooling down a bit but still very healthy. The builder sector is strong, and the commercial market is...
http://www.floordaily.net/floorfocus/strategic-exchange-raw-material-headwinds-p...

Season One Product Preview: Rollouts center on eye-catching style and new and improved technology, as supply chain issues temper quantity – Jan 2022

By Jennifer Bardoner This time of year is an exciting one for the residential and mainstreet sectors, with many manufacturers centering breakthrough launches around the Surfaces trade show. Supply c...
http://www.floordaily.net/floorfocus/season-one-product-preview-rollouts-center-...

Workers Vote to Strike at AHF's WV Hardwood Plant; AHF Responds

Elkins, WV, February 24, 2020-On February 23, workers at AHF’s Elkins, West Virginia plant voted to reject the company’s proposed contract renewal terms and strike, according to The Inter-...
http://www.floordaily.net/floorfocus/workers-vote-to-strike-at-ahfs-beverly-wv-p...

AHF Completes Expansion of Cambodian Engineered Wood Plant

Mountville, PA, August 6, 2019-AHF Products has completed the expansion of its Cambodian engineered wood flooring manufacturing capabilities to offset the impact of tariffs and duties on imports from ...
http://www.floordaily.net/floorfocus/ahf-completes-expansion-of-cambodian-engine...

Hardwood Trends Report: Trends in hardwood are starting to shift - Oct 2021

By Jennifer Bardoner When Sara Babinski, now senior design manager for AHF Products, started in hardwood design at Armstrong over 30 years ago, “everything was gunstock and brown,” she sa...
http://www.floordaily.net/floorfocus/hardwood-trends-report-trends-in-hardwood-a...

Hardwood Industry Update: The U.S. hardwood flooring business is an industry in flux - April 2021

By Darius Helm The hardwood flooring category is in the midst of its most significant transformation in decades, with erosion at the lower end dampening growth but also elevating average price points...
http://www.floordaily.net/floorfocus/hardwood-industry-update-the-us-hardwood-fl...

Branding Report 2020: Manufacturers, both new and legacy, face challenges to stay relevant amid Covid - Nov 2020

By Meg Scarbrough You probably remember this commercial from the 1990s: A mother places a diapered baby in a walker and leaves the room. Moments later, under the watchful eye of the family dog, the ...
http://www.floordaily.net/floorfocus/branding-report-2020-manufacturers-both-new...

AHF Announces New C-Suite Appointments

Mountville, PA, February 3, 2020-AHF Products has announced that Mike Bell, previously the chief operating officer (COO) for the company, has been appointed as the company’s chief commercial off...
http://www.floordaily.net/floorfocus/ahf-announces-new-c-suite-appointments

American OEM Acquired by AHF Products

Dalton, GA August 16, 2021-American OEM, based in Burns, Tennessee, has been acquired by AHF Products of Mountville, Pennsylvania. The acquisition adds an eighth wood manufacturing facility and three ...
http://www.floordaily.net/floorfocus/american-oem-acquired-by-ahf-products

AHF Products Develops Double Density Hardwood Product

Mountville, PA, July 14, 2021-AHF Products has developed a patent-pending densified hardwood product that is 100% natural wood yet resistant to gouges and dents. Through a process of heat and pre...
http://www.floordaily.net/floorfocus/ahf-introduces-double-density-hardwood-prod...

Brian Carson Discusses AHF Products' Plans to Buy LM Flooring

May 24, 2019—Brian Carson, President and CEO of AHF Products, and Kemp Harr discuss AHF Products' announced plans to acquire LM Flooring, an Asian based producer of engineered hardwood flooring....
http://www.floordaily.net/flooring-podcasts/brian-carson-discusses-ahf-products-...

Hardwood Report: As retailers see their margins on LVT narrowing, is hardwood poised for a comeback? - April 2020

By Jessica Chevalier The hardwood category experienced a double-digit decline in 2019, according to Market Insights. What makes this so frustrating is four-fold: first is that, as hardwood experts l...
http://www.floordaily.net/floorfocus/hardwood-report-as-retailers-see-their-marg...

The Shows Must Go On: Coverings & NWFA Expo bring people back in person for a unique flooring experience in Orlando - Aug/Sept 2021

By Meg Scarbrough The excitement was palpable in Orlando, Florida this July as the flooring world gathered for its first major in-person show since before the pandemic took hold. But like just about ...
http://www.floordaily.net/floorfocus/the-shows-must-go-on-coverings-nwfa-expo-br...

Brian Carson and Ralph Grogan Discuss AHF Products' Acquisition of Parterre

January 11, 2021--Brian Carson and Ralph Grogan, CEO of AHF Products and President of Parterre, respectively, and Kemp Harr discuss the strategy behind AHF Products’ acquisition of Parterre. Lis...
http://www.floordaily.net/flooring-podcasts/brian-carson-and-ralph-grogan-discus...

AHF Products Closing Shanghai Plant, Consolidating to Cambodia

Mountville, PA, June 17, 2020-AHF Products has announced that it will service all international customers out of its Sihanoukville, Cambodia plant and will be ceasing manufacturing in Shanghai, China....
http://www.floordaily.net/floorfocus/ahf-shuttering-shanghai-plant-consolidating...

AHF Launches Millennial-Focused Tmbr Brand

Dallas, TX, May 20, 2021-AHF Products introduces a new brand, Tmbr. A Millennial brand in terms of marketing and positioning, Tmbr is designed for a generation that seeks a natural canvas that offers ...
http://www.floordaily.net/floorfocus/ahf-launches-millennial-focused-tmbr-brand

Hardwood Update: Might the upheaval of the pandemic shift hardwood’s fortunes? Oct 2020

By Jessica Chevalier The dominance of LVT in the flooring marketplace drastically impacted the hardwood category and for a time, the category has struggled to find its footing. However, North Americ...
http://www.floordaily.net/floorfocus/hardwood-update-might-the-upheaval-of-the-p...

TISE 2020 Review: Innovations in design and construction drew large crowds at this year’s national flooring expo - March 2020

By Darius Helm, Jessica Chevalier and Anne Harr Traffic was strong and the energy was high at The International Surface Event-comprising Surfaces, TileExpo and StonExpo/Marmomac-which was held from ...
http://www.floordaily.net/floorfocus/tise-2020-review-innovations-in-design-and-...

AHF Products to Acquire LM Flooring

Lancaster, PA, May 22, 2019-AHF Products has announces that it will acquire LM Flooring, a Shanghai based importer of engineered hardwood flooring products, with closing expected within 30 days. ...
http://www.floordaily.net/floorfocus/ahf-products-to-acquire-lm-flooring

AHF Launches Robbins Brand to NFA & Specialty Retail

Mountville, PA, February 7, 2020-AHF Products is launching the Robbins brand of fine hardwood flooring exclusively to National Flooring Alliance (NFA) members and specialty retailers to help different...
http://www.floordaily.net/floorfocus/ahf-launches-robbins-brand-to-nfa-specialty...

Brian Carson Named President/CEO of AHF Products

Lancaster, PA, February 5, 2019--AHF Products has named Brian Carson as the company’s first president and chief executive officer.  Carson also has been elected to AHF Products’ boar...
http://www.floordaily.net/floorfocus/brian-carson-named-presidentceo-of-ahf-prod...

Brian Carson and Don Finkell Discuss AHF Products' Acquisition of American OEM

August 24, 2021—Brian Carson and Don Finkell, CEO of AHF Products and Founder of American OEM, respectively, and Kemp Harr discuss AHF Products' acquisition of American OEM. Listen to the interv...
http://www.floordaily.net/flooring-podcasts/brian-carson-and-don-finkell-discuss...

Paceline Equity Completes Acquisition of AHF

Dallas, TX, February 2, 2022-An affiliate of Paceline Equity Partners, a Dallas-based private equity manager, announced it has closed the acquisition of AHF Products, a North American hard surface flo...
http://www.floordaily.net/floorfocus/paceline-equity-completes-acquisition-of-ah...

New Products 2020: A sneak peek at new productions to the residential market - Jan 2020

By Beth Miller This year kicks off with two premier flooring shows, The International Surface Event (TISE) and Domotex USA. TISE will take place January 27 to 30 at the Mandalay Bay Convention Cente...
http://www.floordaily.net/floorfocus/new-products-2020-a-sneak-peek-at-new-produ...