AHF Products

AHF Products is the new name for Armstrong's hardwood business. Armstrong sold the business to a private equity firm that now calls it AHF Products

AHF Products Acquires Parterre as Entry into Commercial LVT Sector

Mountville, PA, January 8, 2021 – AHF Products today announced its acquisition of certain assets of Parterre Flooring Systems, a leader in the commercial luxury vinyl tile segment of the floorin...
http://www.floordaily.net/floorfocus/ahf-products-acquires-certain-assets-of-par...

AHF Products Relocating to New Headquarters

Lancaster, PA, May 8, 2019-AHF Products announced a moved to a new headquarters location in Lancaster County, where all of its 126 Lancaster County corporate employees will be located. The 43,000 squ...
http://www.floordaily.net/floorfocus/ahf-products-relocating-to-new-headquarters

Brand Report 2019: Flooring manufacturers discuss the evolution of branding and the role brands play in the buying process – Nov 2019

By Beth Miller In an industry where manufacturer brand has always been somewhat invisible at the consumer level, marketing thought leaders are looking to new tools to take their names and messages t...
http://www.floordaily.net/floorfocus/brand-report-2019-flooring-manufacturers-di...

Strategic Exchange: Raw material headwinds persist, but flooring sales remain healthy - Oct 2021

By Kemp Harr Just as the economists predicted, sales velocity for flooring products at retail is cooling down a bit but still very healthy. The builder sector is strong, and the commercial market is...
http://www.floordaily.net/floorfocus/strategic-exchange-raw-material-headwinds-p...

Hardwood: Flooring Trends: Hardwood innovation is helping producers return the category to the spotlight – Oct 2019

By Darius Helm Hardwood remains consumers’ aspirational flooring choice; however, the nouveau chic LVT wave has distracted consumers with its wood-look aesthetics, durability and lower price s...
http://www.floordaily.net/floorfocus/hardwood-flooring-trends-hardwood-innovatio...

Workers Vote to Strike at AHF's WV Hardwood Plant; AHF Responds

Elkins, WV, February 24, 2020-On February 23, workers at AHF’s Elkins, West Virginia plant voted to reject the company’s proposed contract renewal terms and strike, according to The Inter-...
http://www.floordaily.net/floorfocus/workers-vote-to-strike-at-ahfs-beverly-wv-p...

AHF Completes Expansion of Cambodian Engineered Wood Plant

Mountville, PA, August 6, 2019-AHF Products has completed the expansion of its Cambodian engineered wood flooring manufacturing capabilities to offset the impact of tariffs and duties on imports from ...
http://www.floordaily.net/floorfocus/ahf-completes-expansion-of-cambodian-engine...

Hardwood Trends Report: Trends in hardwood are starting to shift - Oct 2021

By Jennifer Bardoner When Sara Babinski, now senior design manager for AHF Products, started in hardwood design at Armstrong over 30 years ago, “everything was gunstock and brown,” she sa...
http://www.floordaily.net/floorfocus/hardwood-trends-report-trends-in-hardwood-a...

Hardwood Industry Update: The U.S. hardwood flooring business is an industry in flux - April 2021

By Darius Helm The hardwood flooring category is in the midst of its most significant transformation in decades, with erosion at the lower end dampening growth but also elevating average price points...
http://www.floordaily.net/floorfocus/hardwood-industry-update-the-us-hardwood-fl...

AHF Announces New C-Suite Appointments

Mountville, PA, February 3, 2020-AHF Products has announced that Mike Bell, previously the chief operating officer (COO) for the company, has been appointed as the company’s chief commercial off...
http://www.floordaily.net/floorfocus/ahf-announces-new-c-suite-appointments

Branding Report 2020: Manufacturers, both new and legacy, face challenges to stay relevant amid Covid - Nov 2020

By Meg Scarbrough You probably remember this commercial from the 1990s: A mother places a diapered baby in a walker and leaves the room. Moments later, under the watchful eye of the family dog, the ...
http://www.floordaily.net/floorfocus/branding-report-2020-manufacturers-both-new...

Hardwood Report: As retailers see their margins on LVT narrowing, is hardwood poised for a comeback? - April 2020

By Jessica Chevalier The hardwood category experienced a double-digit decline in 2019, according to Market Insights. What makes this so frustrating is four-fold: first is that, as hardwood experts l...
http://www.floordaily.net/floorfocus/hardwood-report-as-retailers-see-their-marg...

AHF Products Develops Double Density Hardwood Product

Mountville, PA, July 14, 2021-AHF Products has developed a patent-pending densified hardwood product that is 100% natural wood yet resistant to gouges and dents. Through a process of heat and pre...
http://www.floordaily.net/floorfocus/ahf-introduces-double-density-hardwood-prod...

Brian Carson Discusses AHF Products' Plans to Buy LM Flooring

May 24, 2019—Brian Carson, President and CEO of AHF Products, and Kemp Harr discuss AHF Products' announced plans to acquire LM Flooring, an Asian based producer of engineered hardwood flooring....
http://www.floordaily.net/flooring-podcasts/brian-carson-discusses-ahf-products-...

American OEM Acquired by AHF Products

Dalton, GA August 16, 2021-American OEM, based in Burns, Tennessee, has been acquired by AHF Products of Mountville, Pennsylvania. The acquisition adds an eighth wood manufacturing facility and three ...
http://www.floordaily.net/floorfocus/american-oem-acquired-by-ahf-products

AHF Products Closing Shanghai Plant, Consolidating to Cambodia

Mountville, PA, June 17, 2020-AHF Products has announced that it will service all international customers out of its Sihanoukville, Cambodia plant and will be ceasing manufacturing in Shanghai, China....
http://www.floordaily.net/floorfocus/ahf-shuttering-shanghai-plant-consolidating...

Brian Carson and Ralph Grogan Discuss AHF Products' Acquisition of Parterre

January 11, 2021--Brian Carson and Ralph Grogan, CEO of AHF Products and President of Parterre, respectively, and Kemp Harr discuss the strategy behind AHF Products’ acquisition of Parterre. Lis...
http://www.floordaily.net/flooring-podcasts/brian-carson-and-ralph-grogan-discus...

AHF Launches Robbins Brand to NFA & Specialty Retail

Mountville, PA, February 7, 2020-AHF Products is launching the Robbins brand of fine hardwood flooring exclusively to National Flooring Alliance (NFA) members and specialty retailers to help different...
http://www.floordaily.net/floorfocus/ahf-launches-robbins-brand-to-nfa-specialty...

Brian Carson and Don Finkell Discuss AHF Products' Acquisition of American OEM

August 24, 2021—Brian Carson and Don Finkell, CEO of AHF Products and Founder of American OEM, respectively, and Kemp Harr discuss AHF Products' acquisition of American OEM. Listen to the interv...
http://www.floordaily.net/flooring-podcasts/brian-carson-and-don-finkell-discuss...

Hardwood Update: Might the upheaval of the pandemic shift hardwood’s fortunes? Oct 2020

By Jessica Chevalier The dominance of LVT in the flooring marketplace drastically impacted the hardwood category and for a time, the category has struggled to find its footing. However, North Americ...
http://www.floordaily.net/floorfocus/hardwood-update-might-the-upheaval-of-the-p...

Brian Carson Named President/CEO of AHF Products

Lancaster, PA, February 5, 2019--AHF Products has named Brian Carson as the company’s first president and chief executive officer.  Carson also has been elected to AHF Products’ boar...
http://www.floordaily.net/floorfocus/brian-carson-named-presidentceo-of-ahf-prod...

The Shows Must Go On: Coverings & NWFA Expo bring people back in person for a unique flooring experience in Orlando - Aug/Sept 2021

By Meg Scarbrough The excitement was palpable in Orlando, Florida this July as the flooring world gathered for its first major in-person show since before the pandemic took hold. But like just about ...
http://www.floordaily.net/floorfocus/the-shows-must-go-on-coverings-nwfa-expo-br...

AHF Launches Millennial-Focused Tmbr Brand

Dallas, TX, May 20, 2021-AHF Products introduces a new brand, Tmbr. A Millennial brand in terms of marketing and positioning, Tmbr is designed for a generation that seeks a natural canvas that offers ...
http://www.floordaily.net/floorfocus/ahf-launches-millennial-focused-tmbr-brand

TISE 2020 Review: Innovations in design and construction drew large crowds at this year’s national flooring expo - March 2020

By Darius Helm, Jessica Chevalier and Anne Harr Traffic was strong and the energy was high at The International Surface Event-comprising Surfaces, TileExpo and StonExpo/Marmomac-which was held from ...
http://www.floordaily.net/floorfocus/tise-2020-review-innovations-in-design-and-...

AHF Products to Acquire LM Flooring

Lancaster, PA, May 22, 2019-AHF Products has announces that it will acquire LM Flooring, a Shanghai based importer of engineered hardwood flooring products, with closing expected within 30 days. ...
http://www.floordaily.net/floorfocus/ahf-products-to-acquire-lm-flooring

AHF Re-Introducing Hartco Brand

Mountville, PA, February 27, 2020-AHF Products is bringing back the Hartco brand as it transitions away from the Armstrong name. Hartco will be exclusive to independent flooring retailers and will fea...
http://www.floordaily.net/floorfocus/ahf-re-introducing-hartco-brand

New Products 2020: A sneak peek at new productions to the residential market - Jan 2020

By Beth Miller This year kicks off with two premier flooring shows, The International Surface Event (TISE) and Domotex USA. TISE will take place January 27 to 30 at the Mandalay Bay Convention Cente...
http://www.floordaily.net/floorfocus/new-products-2020-a-sneak-peek-at-new-produ...

AHF Cuts Ribbon on New Mountville, PA Headquarters

Mountville PA, July 31, 2019-AHF Products hosted a grand opening for its new headquarters in Mountville, Pennsylvania, featuring a log-cutting ceremony and tree planting.  In the next few months...
http://www.floordaily.net/floorfocus/ahf-cuts-ribbon-on-new-lancaster-pa-headqua...

AHF Products Names Derr 2018 Distributor of the Year

Lancaster, PA, February 20, 2019-AHF Products has announced that Derr Flooring has been named the 2018 Hardwood Distributor of the Year. AHF reports that Derr has consistently grown its Armstrong and...
http://www.floordaily.net/floorfocus/ahf-products-names-derr-2019-distributor-of...

Strategic Exchange: What’s next for coronavirus — March 2020

By Kemp Harr At the end of February, we focused our attention on how the coronavirus that started in Wuhan, China might affect the supply chain of flooring products that are imported from the countr...
http://www.floordaily.net/floorfocus/strategic-exchange-whats-next-for-coronavir...