Tuftex

The best things in life are built to last. They’re the things that, upon first glance, you know were lovingly touched by working hands. They were given life to meet a real need and designed with thought and intention, and even when they’re new, there’s something about them that brings ideas of heritage, legacy and story to mind. Yes, we sell beautiful flooring, but we don’t find that very interesting. We much prefer to craft products designed with the ideals of our customers in mind and then match them to their perfect home. We sell craftsmanship and timeless design principles. We sell simplicity and quality, purpose, refinement and comfort. We sell hand-scraped wood grain, custom-dyed fibers and natural beauty that doesn’t fade. We know that your flooring is a decision you only want to make once. That’s why we work with trained artisans who love quality, durability and detail as much as you do. You can trust them, their work and your instincts. We’ll happily back all three. We want you to love your floor and life that happens on it every day.

Shaw Restructuring Tuftex, Names Burton VP

Dalton, GA, April 12, 2010--Shaw Industries said it is re-structuring the company’s Tuftex of California brand and has named  Bob Burton divisional vice president of Tuftex product manageme...
http://www.floordaily.net/floorfocus/shaw-restructuring-tuftex-names-burton-vp

Tuftex Rebranding Targets Female Consumers

Dalton, GA, Feb. 9, 2011 -- Tuftex of California has launched a rebranding program for 2011 that is aimed at female consumers. The brand re-positioning, which includes a revised logo, updated marketin...
http://www.floordaily.net/floorfocus/tuftex-rebranding-targets-female-consumers

Shaw Merges Premium Anderson and Tuftex Brands

Dalton, GA, November 15, 2017-The strategic merger of Anderson Hardwood Floors and Tuftex Carpets of California will take effect January 1, 2018. Both of these brands have a long heritage in the floo...
http://www.floordaily.net/floorfocus/shaw-merges-anderson-and-tuftex-brands

Shaw to Exhibit Anderson Tuftex & Coretec Brands at Domotex USA

Chicago, IL, May 3, 2018-Hannover Fairs USA, the organizer of Domotex USA, has announced that Shaw Industries will exhibit its Anderson Tuftex and Coretec brands at the inaugural Domotex USA trade sho...
http://www.floordaily.net/floorfocus/shaw-to-exhibit-anderson-tuftex-coretec-bra...

Will the new tax reform law extend the cycle of economic growth? Strategic Exchange - Jan 2018

By Kemp Harr So, we now have a reformed tax law, and it will have an impact on the flooring business. Let’s get to that in a minute. But first, we need to compare this new tax law with Reagan&r...
http://www.floordaily.net/floorfocus/will-the-new-tax-reform-law-extend-the-cycl...

Surfaces Preview: A peek at what Surfaces 2018 has to offer - Jan 2018

By Beth Miller Surfaces, taking place January 30 to February 1, is the biggest residential flooring show in the western hemisphere and part of The International Surface Event (TISE) at the Mandalay ...
http://www.floordaily.net/floorfocus/surfaces-preview-a-peek-at-what-surfaces-20...

Beyond Las Vegas: New introductions from companies not exhibiting at Surfaces - Jan 2017

By Darius Helm and Jessica Chevalier Not every flooring firm exhibits at Surfaces. This year, Shaw will show its products through its regional dealer conventions, as it has since 2003. Other prominen...
http://www.floordaily.net/floorfocus/beyond-las-vegas-new-introductions-from-com...

Shaw Living Residential Now Part of Tuftex

Dalton, GA, Jan. 10, 2013 -- The residential portion of rug specialist Shaw Living is being realigned under the Tuftex–Carpets of California division.There will be no change to the Shaw Living s...
http://www.floordaily.net/floorfocus/shaw-living-residential-now-part-of-tuftex

Tuftex, Anderson Combine in New Display Program

Dalton, GA, Feb. 8, 2011 -- Shaw divisions Tuftex Carpets and Anderson Hardwood are collaborating to bring Shaw Design Center retailers an exclusive new display program called Color Coordinates. Th...
http://www.floordaily.net/floorfocus/tuftex-anderson-combine-in-new-display-prog...

Beyond Las Vegas: Product introductions from flooring firms not exhibiting at Surfaces - Jan 2018

By Beth Miller Each year, flooring firms have the option to attend multiple shows, including Surfaces, in order to reveal new products. And each year, some firms choose to go their own way. While Sh...
http://www.floordaily.net/floorfocus/beyond-las-vegas-product-introductions-from...

Surfaces 2018 Review: At this year's show, branding and marketing shared center stage - Mar 2018

By Darius Helm, Beth Miller and Anne Harr This year’s show, held in Las Vegas from January 30 to February 1, was busy, colorful and enthusiastic. Attendee traffic was strong, exhibitor booking...
http://www.floordaily.net/floorfocus/surfaces-2018-review-at-this-years-show-bra...

Fiber Focus: TruSoft - November 2012

  Interview by Kemp Harr   As residential carpet becomes increasingly focused on the most cozy and intimate parts of the home, like the bedroom, consumer demand is all about softness, and...
http://www.floordaily.net/floorfocus/fiber-focus-trusoft--november-2012

Tuftex Wins California Recycled Water Award

Santa Fe Springs, CA, March 28, 2014 -- Shaw's Tuftex division received the Recycled Water Customer of the Year Award from the WateReuse Association's California Section.The award recognizes a recycle...
http://www.floordaily.net/floorfocus/tuftex-wins-california-recycled-water-award

Shaw Tuftex Plants Get CalRecycle Awards

Dalton, GA, Dec. 16, 2011 -- Four Shaw manufacturing facilities in California that support the Tuftex brand have been recognized by the CalRecycle Waste Reduction Awards Program for the seventh consec...
http://www.floordaily.net/floorfocus/shaw-tuftex-plants-get-calrecycle-awards

Tuftex Introduces Floorview Application

Dalton, GA, March 1, 2013 -– Tuftex Carpets of California has launched a FloorView application.The app enables users to choose from different carpet styles and integrate them into a digital room...
http://www.floordaily.net/floorfocus/tuftex-introduces-floorview-application

Area Rug Update - April 2013

  By Darius Helm   Area rugs are unique among flooring options because they are the only floorcovering designed to go on top of a finished floor. As such, area rugs can on the one hand be...
http://www.floordaily.net/floorfocus/area-rug-update--april-2013

Bob Burton Discusses News that Tuftex Sales Force Will Sell Shaw Living Rugs

January 18, 2013—Bob Burton, Divisional Vice President of Tuftex, and Kemp Harr, discuss the decision to add the Shaw Living product line to the Tuftex sales force for the retail sector of the m...
http://www.floordaily.net/flooring-podcasts/bob-burton-discusses-news-that-tufte...

Isaac and Ford Discuss the Launch of Shaw's upscale Anderson Tuftex Brand plus new Products

February 4, 2019—Carrie Edwards Isaac and Katie Ford, SVP Marketing and Director of Brand Strategy, respectively, for the Anderson Tuftex brand, and Kemp Harr discuss the successful launch of An...
http://www.floordaily.net/flooring-podcasts/isaac-and-ford-discuss-the-launch-of...

Carrie Edwards and Katie Ford Discuss the Launch of Shaw's Anderson-Tuftex Brand

January 2, 2018—Carrie Edwards Isaac and Katie Ford, VP of Anderson-Tuftex and Director of Brand Strategy (respectively) with Shaw Industries, and Kemp Harr discuss the strategy behind the Ander...
http://www.floordaily.net/flooring-podcasts/carrie-edwards-and-katie-ford-discus...

Building a Hardwood Brand - April 2008

By Brian Hamilton It’s not easy these days for a typical hardwood flooring manufacturer to stand out in what has become a fairly crowded, although somewhat bifurcated and fragmented, mark...
http://www.floordaily.net/floorfocus/building-a-hardwood-brand--april-2008

Strategic Exchange - March 2010

By Kemp Harr The next six months should be interesting to watch. Those companies that are keeping their powder dry and watching from the porch until they see first hand what we all know is true&mdash...
http://www.floordaily.net/floorfocus/strategic-exchange--march-2010

Stefan Hoher Discusses His Marpeting Book Written to Help Carpet Retailers Be More Successful

November 30, 2011—Stefan Hoher, Director of Marketing Technology for Tuftex, and Kemp Harr discuss the release of his new book called Marpeting - which was written to help carpet retailers be mo...
http://www.floordaily.net/flooring-podcasts/stefan-hoher-discusses-his-marpeting...

Tuftex Promotes Carpet Industry in Video Series

Santa Fe Springs, CA, Sept. 14, 2012 -- Shaw subsidiary Tuftex has released a pro-carpet video series to the company’s retailer partners.New installments will be provided once every two weeks on...
http://www.floordaily.net/floorfocus/tuftex-promotes-carpet-industry-in-video-se...

Jim McIntosh on the New Tuftex Disney Carpet Collection

January 8, 2009—Jim McIntosh, VP/GM of Tuftex of California, and Kemp Harr discuss the launch of their new Disney Carpet Collection. Listen to the interview to find out why this may be one of th...
http://www.floordaily.net/flooring-podcasts/jim-mcintosh-on-the-new-tuftex-disne...

Sterling believes relationships go a long way in a highly competitve market: Best Practices - Jan 2018

By Jessica Chevalier Nice matters. More than 20 years ago, Floor Focus publisher Kemp Harr-then Synthetic Industries’ head of marketing-paid a business visit to Sterling Carpet & Flooring o...
http://www.floordaily.net/floorfocus/sterling-believes-relationships-go-a-long-w...

LVT Capacity, Haines & CMH, Shaw Living, Carpet One: Strategic Exchange

  By Kemp Harr   A s luxury vinyl tile (LVT) becomes the latest floorcovering fad and the big guys start adding capacity with a fervor, I feel a bit of nostalgia for the firms that have f...
http://www.floordaily.net/floorfocus/lvt-capacity-haines--cmh-shaw-living-carpet...

Jim McIntosh Discusses his Decision to Retire as Head of Tuftex and the Highlights of His Career

March 26, 2010—Jim McIntosh, General Manager of Tuftex, and Kemp Harr discuss Jim's decision to retire at the end of March. Listen to the interview to hear the highlights of Jim's career in the ...
http://www.floordaily.net/flooring-podcasts/jim-mcintosh-discusses-his-decision-...

Tuftex Begins Fall Promotion for Retail Associates

Dalton, GA, Oct. 17, 2011 -- Tuftex – Carpets of California, Shaw's premier carpet division, is introducing a Surf and Sand fall promotion, offering retail sales associate participants the chanc...
http://www.floordaily.net/floorfocus/tuftex-begins-fall-promotion-for-retail-ass...

Stefan Hoher Discusses Recent Changes in Tuftex' Marketing Strategy

June 2, 2011—Stefan Hoher, Director of Market Technologies for Tuftex, and Kemp Harr discuss the strategic marketing decisions that this west coast carpet producer has made to make it stand out ...
http://www.floordaily.net/flooring-podcasts/stefan-hoher-discusses-recent-change...

Shaw Sponsoring St. Jude Dream Home Program

Dalton, GA, Jan. 26, 2012 -- Shaw Industries said it is sponsoring the St. Jude Dream Home Giveaway fundraising campaign.The program has raised more than $220 million in over 20 years for St. Jude Chi...
http://www.floordaily.net/floorfocus/shaw-sponsoring-st-jude-dream-home-program