Tuftex

The best things in life are built to last. They’re the things that, upon first glance, you know were lovingly touched by working hands. They were given life to meet a real need and designed with thought and intention, and even when they’re new, there’s something about them that brings ideas of heritage, legacy and story to mind. Yes, we sell beautiful flooring, but we don’t find that very interesting. We much prefer to craft products designed with the ideals of our customers in mind and then match them to their perfect home. We sell craftsmanship and timeless design principles. We sell simplicity and quality, purpose, refinement and comfort. We sell hand-scraped wood grain, custom-dyed fibers and natural beauty that doesn’t fade. We know that your flooring is a decision you only want to make once. That’s why we work with trained artisans who love quality, durability and detail as much as you do. You can trust them, their work and your instincts. We’ll happily back all three. We want you to love your floor and life that happens on it every day.

Shaw Restructuring Tuftex, Names Burton VP

Dalton, GA, April 12, 2010--Shaw Industries said it is re-structuring the company’s Tuftex of California brand and has named  Bob Burton divisional vice president of Tuftex product manageme...
http://www.floordaily.net/floorfocus/shaw-restructuring-tuftex-names-burton-vp

Brand Report 2018: Manufacturers contend with shifting marketing variables - Nov 2018

By Beth Miller Right now, the marketing landscape is shifting. As younger generations with progressive buying habits start to buy and own homes, the ways in which flooring manufacturers communicate wi...
http://www.floordaily.net/floorfocus/brand-report-2018-manufacturers-contend-wit...

Tuftex's Ed Lutterloh to Retire at the End of March

Dalton, GA, March 3, 2020-Ed Lutterloh of Tuftex will retire at the end of March.  His many contributions have led to the success and reputation of the Tuftex brand. His influence was instrument...
http://www.floordaily.net/floorfocus/tuftexs-ed-lutterloh-to-retire-at-the-end-o...

Tuftex Rebranding Targets Female Consumers

Dalton, GA, Feb. 9, 2011 -- Tuftex of California has launched a rebranding program for 2011 that is aimed at female consumers. The brand re-positioning, which includes a revised logo, updated marketin...
http://www.floordaily.net/floorfocus/tuftex-rebranding-targets-female-consumers

Surfaces Preview: A peek at what Surfaces 2018 has to offer - Jan 2018

By Beth Miller Surfaces, taking place January 30 to February 1, is the biggest residential flooring show in the western hemisphere and part of The International Surface Event (TISE) at the Mandalay ...
http://www.floordaily.net/floorfocus/surfaces-preview-a-peek-at-what-surfaces-20...

Will the new tax reform law extend the cycle of economic growth? Strategic Exchange - Jan 2018

By Kemp Harr So, we now have a reformed tax law, and it will have an impact on the flooring business. Let’s get to that in a minute. But first, we need to compare this new tax law with Reagan&r...
http://www.floordaily.net/floorfocus/will-the-new-tax-reform-law-extend-the-cycl...

Shaw Merges Premium Anderson and Tuftex Brands

Dalton, GA, November 15, 2017-The strategic merger of Anderson Hardwood Floors and Tuftex Carpets of California will take effect January 1, 2018. Both of these brands have a long heritage in the floo...
http://www.floordaily.net/floorfocus/shaw-merges-anderson-and-tuftex-brands

Shaw to Exhibit Anderson Tuftex & Coretec Brands at Domotex USA

Chicago, IL, May 3, 2018-Hannover Fairs USA, the organizer of Domotex USA, has announced that Shaw Industries will exhibit its Anderson Tuftex and Coretec brands at the inaugural Domotex USA trade sho...
http://www.floordaily.net/floorfocus/shaw-to-exhibit-anderson-tuftex-coretec-bra...

Elevating Residential Carpet: Elevated design at affordable price points signals a shift - Mar 2019

By Darius Helm The residential carpet market in recent years has taken on the contours of an increasingly bottom-heavy hourglass, as inexpensive PET carpet has swamped the lower price points with an...
http://www.floordaily.net/floorfocus/elevating-residential-carpet-elevated-desig...

Beyond Las Vegas: New introductions from companies not exhibiting at Surfaces - Jan 2017

By Darius Helm and Jessica Chevalier Not every flooring firm exhibits at Surfaces. This year, Shaw will show its products through its regional dealer conventions, as it has since 2003. Other prominen...
http://www.floordaily.net/floorfocus/beyond-las-vegas-new-introductions-from-com...

Branding Report 2020: Manufacturers, both new and legacy, face challenges to stay relevant amid Covid - Nov 2020

By Meg Scarbrough You probably remember this commercial from the 1990s: A mother places a diapered baby in a walker and leaves the room. Moments later, under the watchful eye of the family dog, the ...
http://www.floordaily.net/floorfocus/branding-report-2020-manufacturers-both-new...

Surfaces 2019 Review: Trends and highlights from the 30th annual national flooring expo - Mar 2019

By Darius Helm, Beth Miller and Anne Harr   At this year’s Surfaces show, held at the Mandalay Bay Convention Center in Las Vegas, Nevada from January 23 to 25, technical innovations and...
http://www.floordaily.net/floorfocus/surfaces-2019-review-trends-and-highlights-...

Shaw Living Residential Now Part of Tuftex

Dalton, GA, Jan. 10, 2013 -- The residential portion of rug specialist Shaw Living is being realigned under the Tuftex–Carpets of California division.There will be no change to the Shaw Living s...
http://www.floordaily.net/floorfocus/shaw-living-residential-now-part-of-tuftex

Surfaces 2018 Review: At this year's show, branding and marketing shared center stage - Mar 2018

By Darius Helm, Beth Miller and Anne Harr This year’s show, held in Las Vegas from January 30 to February 1, was busy, colorful and enthusiastic. Attendee traffic was strong, exhibitor booking...
http://www.floordaily.net/floorfocus/surfaces-2018-review-at-this-years-show-bra...

Focus on Leadership: Tim Baucom shares his thoughts on how Shaw will stay relevant - May 2019

Interview by Kemp Harr It may seem like fate that the man once nicknamed “Tim Shaw-com” was recently named president of Shaw Industries, but Tim Baucom doesn’t take his appointment...
http://www.floordaily.net/floorfocus/focus-on-leadership-tim-baucom-shares-his-t...

Beyond Las Vegas: Product introductions from flooring firms not exhibiting at Surfaces - Jan 2018

By Beth Miller Each year, flooring firms have the option to attend multiple shows, including Surfaces, in order to reveal new products. And each year, some firms choose to go their own way. While Sh...
http://www.floordaily.net/floorfocus/beyond-las-vegas-product-introductions-from...

Tuftex, Anderson Combine in New Display Program

Dalton, GA, Feb. 8, 2011 -- Shaw divisions Tuftex Carpets and Anderson Hardwood are collaborating to bring Shaw Design Center retailers an exclusive new display program called Color Coordinates. Th...
http://www.floordaily.net/floorfocus/tuftex-anderson-combine-in-new-display-prog...

Fiber Focus: TruSoft - November 2012

  Interview by Kemp Harr   As residential carpet becomes increasingly focused on the most cozy and intimate parts of the home, like the bedroom, consumer demand is all about softness, and...
http://www.floordaily.net/floorfocus/fiber-focus-trusoft--november-2012

Tuftex Wins California Recycled Water Award

Santa Fe Springs, CA, March 28, 2014 -- Shaw's Tuftex division received the Recycled Water Customer of the Year Award from the WateReuse Association's California Section.The award recognizes a recycle...
http://www.floordaily.net/floorfocus/tuftex-wins-california-recycled-water-award

Shaw Flooring Network Convention: Shaw renews its commitment to its aligned retail partners - Mar 2019

By Beth Miller Shaw Industries’ biennial aligned dealer convention, held the third week of January in Orlando, was a bit of a departure from Shaw’s previous meetings with its most loyal ...
http://www.floordaily.net/floorfocus/shaw-flooring-network-convention-shaw-renew...

Focus On Leadership: Shaw veteran Carrie Edwards takes the helm of residential marketing - Mar 2019

Interview by Kemp Harr Carrie Edwards Isaac, vice president of residential marketing and consumer strategy for Shaw Industries, grew up in Georgia and attended Mercer University with the intent to b...
http://www.floordaily.net/floorfocus/focus-on-leadership-shaw-veteran-carrie-edw...

Winter Show Preview: A peek at the 2019 flooring products in two premier shows - Jan 2019

By Jessica York   This winter, there will be two national flooring shows, Surfaces and Domotex USA. Surfaces, part of The International Surfaces Event (TISE), will take place January 22 to th...
http://www.floordaily.net/floorfocus/winter-show-preview-a-peek-at-the-2019-floo...

Isaac and Ford Discuss the Launch of Shaw's upscale Anderson Tuftex Brand plus new Products

February 4, 2019—Carrie Edwards Isaac and Katie Ford, SVP Marketing and Director of Brand Strategy, respectively, for the Anderson Tuftex brand, and Kemp Harr discuss the successful launch of An...
http://www.floordaily.net/flooring-podcasts/isaac-and-ford-discuss-the-launch-of...

Tuftex Introduces Floorview Application

Dalton, GA, March 1, 2013 -– Tuftex Carpets of California has launched a FloorView application.The app enables users to choose from different carpet styles and integrate them into a digital room...
http://www.floordaily.net/floorfocus/tuftex-introduces-floorview-application

Strategic Exchange - March 2010

By Kemp Harr The next six months should be interesting to watch. Those companies that are keeping their powder dry and watching from the porch until they see first hand what we all know is true&mdash...
http://www.floordaily.net/floorfocus/strategic-exchange--march-2010

Carrie Edwards and Katie Ford Discuss the Launch of Shaw's Anderson-Tuftex Brand

January 2, 2018—Carrie Edwards Isaac and Katie Ford, VP of Anderson-Tuftex and Director of Brand Strategy (respectively) with Shaw Industries, and Kemp Harr discuss the strategy behind the Ander...
http://www.floordaily.net/flooring-podcasts/carrie-edwards-and-katie-ford-discus...

Building a Hardwood Brand - April 2008

By Brian Hamilton It’s not easy these days for a typical hardwood flooring manufacturer to stand out in what has become a fairly crowded, although somewhat bifurcated and fragmented, mark...
http://www.floordaily.net/floorfocus/building-a-hardwood-brand--april-2008

Shaw Tuftex Plants Get CalRecycle Awards

Dalton, GA, Dec. 16, 2011 -- Four Shaw manufacturing facilities in California that support the Tuftex brand have been recognized by the CalRecycle Waste Reduction Awards Program for the seventh consec...
http://www.floordaily.net/floorfocus/shaw-tuftex-plants-get-calrecycle-awards

Tuftex Promotes Carpet Industry in Video Series

Santa Fe Springs, CA, Sept. 14, 2012 -- Shaw subsidiary Tuftex has released a pro-carpet video series to the company’s retailer partners.New installments will be provided once every two weeks on...
http://www.floordaily.net/floorfocus/tuftex-promotes-carpet-industry-in-video-se...

Anderson Tuftex Announces Strategy Following Lowe's Stainmaster Acquisition

Dalton, GA, May 4, 2021-Shaw Industries' Anderson Tuftex (A/T) premium brand, announces response to recent news on the sale of the Stainmaster brand.  Assuring its customers that the style, desi...
http://www.floordaily.net/floorfocus/anderson-tuftex-announces-strategy-followin...