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Contributing editor Christine B. Whittermore covers examples of the value members of the flooring industry can generate from using social media tools like Facebook groups, YouTube channels, Google Analytics, Pinterest, Instagram and Twitter chats.
Contributing editor Lew Migliore reviews the pros and cons customers should know about the different products that can take on a wood-look, including solid or engineered hardwood, rigid or flexible LVT, laminate, porcelain tile and sheet vinyl.
Contributing editor Dave Stafford discusses how a successful installation is not determined by just the quality of the products, but also managing expectations and being a good middleman between the mill rep and client when problems occur.
Editor Beth Miller interviews flooring retailers, Ed Keller, Christina Burns, Pat Molyneaux and Stacey Pape, about the new merchandising strategies, such as lifestyle-oriented displays and online promotions, they use to engage customers..
Assistant editor Jessica York highlights all the new products within the soft and hard surface categories appearing at the winter shows. Booth numbers are provided for each manufacturer attending Surfaces and Domotex USA.
Editor Jessica Chevalier provides an overview of how a well-designed public space should be able to serve multiple purposes and maintain a long lifecycle, like Little Caesars Arena, Miami Beach Convention Center and Forsyth County Public Library.
Assistant editor Jessica York covers the new products that will not make appearances at the traditional winter shows. Among the manufacturers not exhibiting at Surfaces and Domotex are Shaw, Mirage Flooring, Metroflor, Seneca Milwork and Del Conca.
Executive editor Darius Helm discusses the common divide between beautiful spaces and ugly acoustics, as well as the current tools specifiers can use to battle both sound abatement in hard surface underlayment and moisture in carpet backing.
Publisher Kemp Harr covers the opening of Aquafil’s first carpet recycling facility, a $25 million investment that is the first of five more planned facilities. The plant is estimated to produce 60 million pounds of recycled Econyl nylon 6 a year.
Editor Beth Miller details the launch of Mohawk’s new go-to-market loyalty strategy, Edge. Edge was launched at the Edge Summit and is a retail program that consists of three reward tiers meant to incentivize dealers to buy hard surface products.