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Contributing editor Dave Stafford covers common mistakes those new to the flooring industry can fall into if they rush into purchases without planning initial roll-outs, setting realistic goals or being willing to pull the plug when a plan thuds.
Editor Jessica Chevalier discusses the current landscape of the ceramic industry. The rise of import rates has contributed to a change in distribution tactics, new installation labor challenges and the creation of “Why Tile?” campaigns.
Editor Beth Miller interviews four design experts, including Laurence Cartledge of Rottet Studio, Kelly Dubisar of Gensler San Francisco, Amy Nichols of JPC Architects and Anne Pradenas of HOK, about their contemporary corporate design strategies.
Executive editor Darius Helm covers how carpet has shifted domains in residential and commercial settings, creating a new market for innovative, higher-end styles meant for the single-room spaces where carpets are currently being used.
Editor Beth Miller highlights the digital research and marketing plans discussed at Shaw Industries’ 20th biennial aligned dealer convention. Exclusive product programs, digital platforms and new merchandising systems are Shaw’s current focus.
Publisher Kemp Harr discusses reasons why the first two months of 2019 have yielded softer floorcovering sales, as well as the potential outcomes of the 25% raise on tariffs. Shaw and Floor & Decor have significantly grown under the pressure.
Publisher Kemp Harr interviews Carrie Edwards, the recently nominated vice president of residential marketing and consumer strategy for Shaw Industries. Carrie touches on the mentors and philosophies that inspired her marketing strategies.
Contributing editor Ken Nisch spotlights how his firm, JGA, incorporated flooring to reinforce Sleep Number’s brand in the design of their Easton Gateway store by using Florim’s wood-look porcelain and Mohawk’s Zip It carpet tile.
Editor Jessica Chevalier highlights ICC Floors, a diversified company dedicated to building a culture that attracts young job seekers with its fun work environment that supports a relationship-based approach with customers.
Contributing editor Paul Friederichsen reviews how using local marketing strategies can keep companies relevant through tactics that reinforce word-of-mouth recommendations by building relationships with customers and utilizing brand ambassadors.