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Executive editor Darius Helm covers how carpet has shifted domains in residential and commercial settings, creating a new market for innovative, higher-end styles meant for the single-room spaces where carpets are currently being used.
Editor Beth Miller highlights the digital research and marketing plans discussed at Shaw Industries’ 20th biennial aligned dealer convention. Exclusive product programs, digital platforms and new merchandising systems are Shaw’s current focus.
Publisher Kemp Harr discusses reasons why the first two months of 2019 have yielded softer floorcovering sales, as well as the potential outcomes of the 25% raise on tariffs. Shaw and Floor & Decor have significantly grown under the pressure.
Publisher Kemp Harr interviews Carrie Edwards, the recently nominated vice president of residential marketing and consumer strategy for Shaw Industries. Carrie touches on the mentors and philosophies that inspired her marketing strategies.
Contributing editor Ken Nisch spotlights how his firm, JGA, incorporated flooring to reinforce Sleep Number’s brand in the design of their Easton Gateway store by using Florim’s wood-look porcelain and Mohawk’s Zip It carpet tile.
Editor Jessica Chevalier highlights ICC Floors, a diversified company dedicated to building a culture that attracts young job seekers with its fun work environment that supports a relationship-based approach with customers.
Contributing editor Paul Friederichsen reviews how using local marketing strategies can keep companies relevant through tactics that reinforce word-of-mouth recommendations by building relationships with customers and utilizing brand ambassadors.
Editor Beth Miller highlights the new trends in modular carpet, such as the coordination of carpet tile with matching hard surfaces, that are blurring the lines between the sectors that have traditionally incorporated broadloom into their design.
Contributing editors David Oakey, Cindi Oakey, Holly Lester and Ruthanne Hanlon cover how technology and Gen Z will influence the next wave of colors used in design. Neutral and earthy tones will accent new counterculture and gender-neutral spaces.
Executive editor Darius Helm highlights the current LVT products on the market, including the producers affected by the new 10% tariffs on Chinese goods. China has handled these tariffs with ease, but the threat of a 25% tariff could change things.