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Contributing editor Jim Dion discusses how taking the "one size fits all" approach with customers will not help businesses compete with Amazon. Businesses should neither be a stranger nor a nuisance when it comes to staying in touch with customers.
Publisher Kemp Harr covers factors contributing to rising carpet costs, such as Hurricane Harvey and a supplier's Chapter 11 bankruptcy production. The flooring business grew by 3%, while LVT grew by 30%, with the remaining categories flat to down.
SkB's Melissa Maddux Renner discusses selecting floorcoverings from Chilewich, Tarkett's Tandus Centiva, Odosdeign and Kentwood in SkB's flexible workspace design of Boston Consulting Group's new Seattle office.
Editor Jessica Chevalier reviews Baker Bros. owner Phil Koufidakis' success in transitioning and growing his business by joining the NFA, making sure his locations aren't competing against each other and investing in the digital market.
Contributing editor Christine B. Whittemore goes into depth on how to monitor online sites and social media networks for mentions. A blocking and tackling perspective can help you plan out how to respond to positive or negative online conversations.
Contributing editor Michael Martin covers how the National Wood Flooring Association is striving to provide the correct information about hardwood to U.S. consumers who have been statistically proven to prefer, yet are hesitant to buy, real hardwood.
Contributing editor Scott Carothers covers the importance of finding a skilled contractor to perform a quality installation that will give tile decades of beauty. A Ceramic Tile Foundation Certified Tile Installer may be the best bet.
ID Studios' Shaynee McMillion spotlights Mohawk's Uniclic locking system, Bentley Mills' The Outskirt's collection and Emser Tile's Expanse porcelain tiles. Each product evokes a sense of comfort while still maintaining a fresh, modern feel.
Editor Jessica Chevalier covers the current corporate sector preference toward interior designs that bring comfort and wellness to the workplace. Employees who feel at home in their work setting tend to feel a sense of commitment to their company.
Editor Beth Miller covers the developments in tufting, fiber and backing technologies the broadloom category has made over the last decade to compete with hard surfaces. Despite revenues declining, carpet remains the largest flooring category.