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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Editor Jessica Chevalier reports on what it takes to be successful in digital marketing, including how to navigate the various social media platforms, with a section from Jay Flynn from Creating Your Space on generating and managing online reviews.
Executive editor Darius Helm reviews this year's hardwood show, held in Charlotte, North Carolina, including trends and highlights from Armstrong, Mannington, Mullican, American OEM, Mirage, Lauzon, Harris Wood, Mercier, Somerset, Maxwell and more.
Publisher Kemp Harr discusses an NPR report on the potential for manipulation of Google searches, and he also reports on CARE (Carpet America Recovery Effort), including its subsidy programs and the development of new recycling technologies.
Deborah Elliot, co-founder of ID Studios, discusses her firm's design of Lytx's San Diego campus and its employee-centric focus, including how flooring from Masland Contract, Marazzi and Mohawk helped achieve the design objectives.
Editor Jessica Chevalier profiles Master Craft Floors, a commercial flooring contractor with operations in Michigan and Las Vegas. The Starnet member, with sales of $28 million, says strong partnerships and union employees are key to its success.
Contributing editor Sandy Smith discusses an anecdote from Andrew Sobel's Power Questions: Build Relationships, Win New Business and Influence Others, involving a sales pitch that goes wrong, analyzing the critical factors and offering solutions.
Floor Focus' editorial team, along with analysis and statistics by Market Insights LLC, breaks down the flooring industry's 2015 results. The report includes a statistical overview as well as indepth reports on all six major flooring categories.
Senior editor Calista Sprague reviews the Coverings tile show, held in Chicago in April, including a trends report and highlights from Crossville, Marazzi, Ragno, Del Conca, Florim, MSI, StonePeak, Florida Tile, Atlas Concorde, Landmark and Wonder.
Senior editor Calista Sprague reports on the state of the higher education and K-12 segments, examining use of different types of flooring, activity in the market and trends in both sections, including a couple of case studies.
Publisher Kemp Harr reports on flooring group meetings, including the NFA's meeting in Asheville, North Carolina, and Starnet's annual meeting, held in Florida this year. The column also features a report on Coverings, held in Chicago this year.