Floor Focus

Coverings 2026 showcased tile’s evolution through texture, large-format surfaces and new technology as manufacturers navigated tariffs, softer demand and changing design trends.

Carpet Mart of Louisville built its flooring retail business around service, trust and careful carpet preparation, while expanding into hard surface and digital marketing.

Brand positioning is more important than ever in flooring. This column explores differentiation, positioning and how brands like Cali stand out in an increasingly crowded marketplace.

Social media algorithms limit organic reach, but sales teams can expand visibility. Learn how employee advocacy, LinkedIn and Instagram help flooring companies grow engagement and sales.

Higher education spaces are becoming more human, flexible and student-centered. Designers say flooring is increasingly being used to support wellbeing, acoustics and campus identity.

As pet ownership reaches record levels, flooring manufacturers and retailers are rethinking performance, innovation and merchandising to meet the needs of today’s pet-centric households.

Hardwood weathered a challenging year as manufacturers leaned on innovation, flexibility and the enduring appeal of real wood to drive growth.

Homebuilders faced another challenging year, but many believe pent-up demand and improving market conditions could pave the way for future growth.

In this Focus on Leadership profile, Mullican President Pat Oakley reflects on leadership, hardwood flooring and the value of staying true to your principles.

MA+ Architecture used strategic flooring selections and custom design elements to create a resilient, high-performance learning environment at Canadian Valley Technology Center.