Today's Flooring News

Keep up to date with the most recent news in the flooring industry. Today's News...As it happens! We update this news several times a day so you can stay connected.

Demand for Homes Remains Strong in Low-Cost Cities

Demand for Homes Remains Strong in Low-Cost Cities

New York, NY, October 25, 2022—Home-buying demand remained robust in low-cost cities with strong local economies in the third quarter, helping lift Johnson City, Tennessee, to the top of The Wall Street Journal/Realtor.com Emerging Housing Markets Index.

Natkin Adds Somerset Sales & Marketing to Boen Leadership Role

Natkin Adds Somerset Sales & Marketing to Boen Leadership Role

Daytona Beach, FL, October 25, 2022-The Bauwerk Group-comprised of Bauwerk Parkett, Boen, and Somerset Hardwood Flooring-announces that Dan Natkin will assume the responsibilities for sales and marketing at Somerset Hardwood Flooring, in addition to his current role as CEO and managing director for Bauwerk/Boen in North America.

Homebuilders Are Prepared for Coming Slow-Down

Homebuilders Are Prepared for Coming Slow-Down

North Las Vegas, NV, October 25, 2022—"A year ago, business was booming for Touchstone Living Inc. The Nevada builder had a list of 639 qualified buyers who wanted homes in its development about 15 miles north of the Las Vegas Strip,” reports the Wall Street Journal.

Mobile Marketing & Roomvo Expand Partnership

Mobile Marketing & Roomvo Expand Partnership

Pottstown, PA, October 25, 2022—The partnership between Mobile Marketing and Roomvo continues to expand with the latest upgrade to the room visualizer including walls and countertops.

Mohawk Introduces Omnify+

Mohawk Introduces Omnify+

Calhoun, GA, October 24, 2022—Mohawk is rolling out Omnify+. In 2016, the company introduced Omnify, a turnkey digital marketing program that helps retailers use digital to drive more consumer traffic.

Karndean Forms Partnership with Mina Starsiak-Hawk

Karndean Forms Partnership with Mina Starsiak-Hawk

Export, PA, October 24, 2022—Luxury vinyl flooring provider Karndean Designflooring has entered a two-year partnership agreement with home renovation expert, real estate agent and star of HGTV’s “Good Bones” Mina Starsiak-Hawk.