Jeff Berl Named Director of Business Development for Novalis

Dalton, GA, August 16, 2023-Novalis Innovative Flooring is pleased to announce the addition of Jeff Berl as the director of business development.

With a proven track record of senior leadership roles in the flooring industry, including Boen, Metroflor, Armstrong, and Faus, Berl brings a wealth of experience and expertise to his new role.

Berl will play a pivotal role in expanding Novalis' market presence by fostering relationships with new business partners and further developing a dynamic direct dealer network. He will report to Steve Ehrlich, vice president of sales and operations.

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