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Editor Beth Miller interviews four commercial contractors, two Fuse Alliance and two Starnet members, to learn how concrete moisture issues are created by tight construction schedules as well as possible technologies that could provide remedies.
Contributing editor Sonya Jennings highlights methods of digital marketing leading flooring organizations use to capitalize on the 80% of consumers who start shopping online. Omni-channel marketing, a major focus, accounts for 97% of sales.
Contributing editor Ruth Simon McRae covers some of the new ceramic styles and designs that premiered at Coverings. New innovations included variations of luster in terrazzo looks, distressed looks in concrete and tiles with wallpaper-type patterns.
Publisher Kemp Harr interviews Barry Richards, principal and studio leader of the Rockwell Group, to ask about creativity, high-profile projects, design tools and the role of flooring. Barry is best known for Rockwell's licensed product collections.
Stephanie Lee of Group Design details how her firm used inspiration from Viejas Valley's surrounding geography to design Willows Hotel and Spa, with flooring from Brintons, Emser Tile and Porcelanosa, among others, to help complete the vision.
Editor Jessica Chevalier showcases BT Mancini Company's priority of establishing long-term partnerships with customers and employees by doing things like celebrating last year's eclipse together as a company and valuing face-to-face interactions.
Contributing editor Christine B. Whittemore breaks down how to use social listening as a tool to find relevant search terms and conversations about your company on social networks so your employees can gain insights on what matters to customers.
Contributing editor Sam Allman details the power of being unique and how examining your life to find your own unique talents, purpose and personal brand can strengthen your interactions and influence over the people you put effort into caring about.
Contributing editor Dave Stafford covers how to best specify the components of a flooring job so your company finds work. Having clear and simple product options, explaining the scope of work and successfully negotiating bids are all key components.
Executive editor Darius Helm reviews the 3.3% industry growth during 2017, one of the strongest years for the housing market, as well as the top players in each flooring category. As the market strengthens, new craftsmen and installers are needed.