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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Executive editor Darius Helm discusses the different tactics the hardwood industry implements to help assert its category back into the spotlight. Faux wood trends, “Real Wood. Real Life” campaigns and production tricks are among the many methods.
Editor Jessica Chevalier covers how diversification became a trend for retailers like Merit Flooring, Atlanta Flooring Design Center and ICC. Flooring life-cycles can be decades long, so supplementing with additional categories can add business.
Editor Beth Miller interviews two Starnet members, Mike Patton and John Hodgson, and two Fuse members, Jesse Castro and Abby Reinhard, on ways contractors can grow their product and installation business through additional maintenance services.
Editor Jessica Chevalier highlights how concrete, despite being hard on underfoot, having poor acoustics and proving difficult to properly sample, is still loved for its stripped-down aesthetic, ability to be easily covered and long lifetime.
Editors Darius Helm and Beth Miller spotlight unique booths at Domotex USA, including Invista, Adore Floors, Faus, Leap Tools, Milliken and Card-Monroe. Atlanta was an overall accessible location and the show will be held there again next year.
Editor Beth Miller highlights Create Centre, the $25 million home for Shaw Industries’ Patcraft and Shaw Contract brands. Create Center’s futuristic design and three-story atrium inspire employees to continue building Shaw’s brand in innovative ways.
Publisher Kemp Harr covers the current positive outlook for the U.S. economy despite slowing growth in China. Domotex Asia proved that LVT is booming in China, which is in part because Chinese rigid core LVT factories have evolved their technology.
Contributing editor Kaylee Miner covers how her firm, JCJ Architecture, used Britons custom-colored Axminster carpet, Emser Action ceramic tile and Trend Hexagonal glass tile to create nostalgic undertones in its redesign of Hollywood Park Casino.
Editor Jessica Chevalier spotlights Legacy Group, a firm dedicated to doing right by its vendors, customers and employees. Co-owners John Finch and Lou Linthier say they owe their success to their motto, “Radically honest and transparent.”
Contributing editor Christine B. Whittemore discusses the dos and don’ts of improving your businesses’ online reputation by gathering and monitoring reviews on Houzz, Facebook, Yelp, Indeed and Google My Business.