Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

Focus on Leadership - June 2011

Focus on Leadership - June 2011

Publisher Kemp Harr interviews Shashi Caan, founder of The Collective, about how she came to do architecture and design, key role models, women in design and plans for the future.

Wood Cuts - June 2011

Wood Cuts - June 2011

Frank Kroupa, technical training director for the NWFA, discusses the strategies for creating successful commercial hardwood installations.

Best Practices - June 2011

Best Practices - June 2011

Editor Brian Hamilton profiles Dugan's Paint and Flooring, a 140 year old firm based in Sedalia, Missouri, whose fashion and project focus has helped it maintain its position in the competitive marketplace.

Annual Report 2011 - May 2011

Annual Report 2011 - May 2011

Editors Jessica Chevalier and Darius Helm, along with Santo Torcivia of Market Insights/Torcivia, analyze the state of the flooring market, including 2010 revenue statistics and in-depth reports on all the flooring categories.

Hospitality Market Update - May 2011

Hospitality Market Update - May 2011

Editor Jessica Chevalier examines the state of the hospitality industry, reports on recent increased activity, debates luxury versus lifestyle, discusses the role of sustainability and takes a close look at flooring choices.

Social Media & Mobile Marketing Update - May 2011

Social Media & Mobile Marketing Update - May 2011

Editor Jessica Chevalier takes a look at the social and mobile technologies in the marketplace and how they can be used by everyone from manufacturers to retailers to reach out into the marketplace to gain clients and drive brand awareness.

Brands: Managing the Message - May 2011

Brands: Managing the Message - May 2011

Dick Whitney, an independent consultant, charts the top flooring brands in terms of spending on consumer advertising over the last five years and offers insights into brand focus.

Scarlet Opus Trend Forecast for 2012 - May 2011

Scarlet Opus Trend Forecast for 2012 - May 2011

Victoria Redshaw, founder of Scarlet Opus, and Shelly Pond, the trend forecasting firm's interior design leader, lay out, with vivid imagery, their view of the six key design trends coming next year.

Strategic Exchange - May 2011

Strategic Exchange - May 2011

Publisher Kemp Harr discusses the merits of home ownership and also examines whether Americans are focused on making the right choices and maintaining traditional values. Harr also reports on the latest annual Starnet meeting.

Designer Forum - May 2011

Designer Forum - May 2011

Jenny Anderson, a senior designer at Hendrick, writes about her firm's design of Atlanta based Packforum, an innovation and learning center for the food packaging industry, including the role of flooring in capturing the vision of the center.