Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

Digital Evolution - July 2011

Digital Evolution - July 2011

Jay Flynn from Creating Your Space takes an indepth look at consumer e-commerce trends as well as how major consumer brands market online, and offers suggestions on how flooring retailers can amplify their websites to capture more clients.

People Power - July 2011

People Power - July 2011

Contributing editor Scott Humphrey offers insights into the importance of seeking out and responding to feedback through the story of a young singer who embaced the process and transformed into a full-fledged superstar.

Best Practices - July 2011

Best Practices - July 2011

Editor Brian Hamilton profiles My Flooring America, a six-store retail chain based in Webster, Texas. The firm recently doubled its revenues to about $35 million with its acquisition of ProSource locations.

Commercial Market 2011 - June 2011

Commercial Market 2011 - June 2011

Editor Darius Helm analyzes the state of the commerical market, including a report on global conditions, a section on flooring categories, and a comprehensive overview of the various commercial market sectors.

Installation Update - June 2011

Installation Update - June 2011

Editors Jessica Chevalier and Darius Helm take a look at the state of installation in both the residential and commercial sectors, including updates on standards and certifications.

Innovation: Valinge Wood Fiber Floors - June 2011

Innovation: Valinge Wood Fiber Floors - June 2011

Editor Darius Helm takes a close look at Valinge's latest innovation, a laminate flooring that replaces the top paper layers with high impact wood dust, and the technologies that will help it compete with the best products in the flooring industry.

NWFA 2011 Annual Convention - June 2011

NWFA 2011 Annual Convention - June 2011

Publisher Kemp Harr provides an overview of this year's National Wood Flooring Association convention and offers insights into the state of the hardwood flooring industry.

HGTV Green Home - June 2011

HGTV Green Home - June 2011

Publisher Kemp Harr reports on this year's Green Home, in Stapleton, Colorado, including its use of green flooring materials and other environmnetal attributes.

Strategic Exchange - June 2011

Strategic Exchange - June 2011

Publisher Kemp Harr talks about hopes for a strong summer season, IVC's new position as a domestic vinyl producer, and the departure from the U.S. market of Colombia based Orchid Ceramic, along with thoughts on how to keep Americans competitive.

Designer Forum - June 2011

Designer Forum - June 2011

Lori Klein, director of design at Posen Architects, discusses building a new space for the New Jersey Sharing Network, an organ procurement organization, including the use of recycled materials to emphasize the group's life sustaining mission.