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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Editor Jessica Chevalier spotlights Tish Flooring, an independent flooring retail based in Indianapolis, with unique marketing techniques that include amassing an intensive digital marketing plan and visiting customers at their homes with samples.
Contributing editor Scott Carothers reviews retail and contractors, including Visalia Ceramic Tile, Tile Studio, National Tile Contractors Association and Installations by Alex, that use apprenticeship programs to fight the installation crisis.
Contributing editor Christine B. Whittermore covers examples of the value members of the flooring industry can generate from using social media tools like Facebook groups, YouTube channels, Google Analytics, Pinterest, Instagram and Twitter chats.
Contributing editor Lew Migliore reviews the pros and cons customers should know about the different products that can take on a wood-look, including solid or engineered hardwood, rigid or flexible LVT, laminate, porcelain tile and sheet vinyl.
Contributing editor Dave Stafford discusses how a successful installation is not determined by just the quality of the products, but also managing expectations and being a good middleman between the mill rep and client when problems occur.
Editor Beth Miller interviews flooring retailers, Ed Keller, Christina Burns, Pat Molyneaux and Stacey Pape, about the new merchandising strategies, such as lifestyle-oriented displays and online promotions, they use to engage customers..
Assistant editor Jessica York highlights all the new products within the soft and hard surface categories appearing at the winter shows. Booth numbers are provided for each manufacturer attending Surfaces and Domotex USA.
Editor Jessica Chevalier provides an overview of how a well-designed public space should be able to serve multiple purposes and maintain a long lifecycle, like Little Caesars Arena, Miami Beach Convention Center and Forsyth County Public Library.
Assistant editor Jessica York covers the new products that will not make appearances at the traditional winter shows. Among the manufacturers not exhibiting at Surfaces and Domotex are Shaw, Mirage Flooring, Metroflor, Seneca Milwork and Del Conca.
Executive editor Darius Helm discusses the common divide between beautiful spaces and ugly acoustics, as well as the current tools specifiers can use to battle both sound abatement in hard surface underlayment and moisture in carpet backing.