Great Floors

Great Floors: Serving Northwest Businesses and Homeowners for Nearly Four Decades What began as a road show through Idaho and Montana in the early 1970s with a carpet peddler selling wares from the back of his car has grown to prominence as one of the nations top specialty floor covering selling, as the name promises, Great Floors. Through growth and acquisitions, President and CEO Doug Chadderdon has expanded the company started by his family, Keith and Marge Chadderdon, some four decades ago, to a thriving organization with 16 retail and commercial showrooms positioned across the Pacific Northwest. Yet despite the growth, today the Great Floors corporate offices are still located in northern Idaho, just one block from the site of the companys first meager showroom. From its base in Coeur d'Alene and operating under the Carpet Center banner, the company first expanded to neighboring Spokane, then moved south to Boise and west to Yakima. In July 2000 the company acquired the 11 Carpet Exchange stores in Western Washington, completing its network of retail showrooms. Great Floors formula for success is built on a three-legged stool philosophy, with sales coming from commercial, builder and retail market segments. This strategy has allowed the company to grow during times that have challenged other flooring retailers, providing a diversification that reduces dependence on any one segment of the economy for sales. The Company solidified its diversified stance in January 2005 with the purchase of The Invironmentalists from DuPont, adding proven commercial sales and service teams in both the Puget Sound and Eastern Washington markets. With the addition of the Seattle Metro and Spokane commercial units, the company was now able to handle contracts on some of the Northwests largest construction projects, as well as complementing the main street commercial activities that each of the retail locations provided. In May 2005, the Company brought all the operating units under the Great Floors umbrella, providing a unified name, look, feel and philosophy to better reflect the expanded offerings of both carpet and hard surface flooring. With the strength of the Great Floors brand behind it, the ownership group--Chadderdon, Jim McGee and his cousin Ken Chadderdon, embarked on their plan to upgrade stores in the markets it currently serves and seek new opportunities in other Northwest locations. New, 40,000 square foot stores were designed and built in Coeur dAlene, the Spokane Valley and Lacey to replace smaller units, and in 2007 the company expanded beyond traditional floor coverings with construction of a granite fabrication plant in Post Falls, Idaho. The new larger stores allow the company to keep more products in stock, which speeds up installation. The additional space has also permitted more hard surface flooring to be displayed, including a growing number of green options such as bamboo, cork and natural linoleum. Moving ahead, Great Floors will continue to focus on the strategies which have supported its growth...offering the regions largest in-stock flooring selection, certified professional installers, exceptional customer service, convenient neighborhood locations and a low price guarantee...all combine to provide the Northwests best values in flooring and countertops.

Retail Survival Guide: Advertising - November 08

By Brian Hamilton Building store traffic with advertising dollars is potentially one of the most rewarding and frustrating challenges you will face. There’s really no formula you can follow tha...
http://www.floordaily.net/floorfocus/retail-survival-guide-advertising--november...

Great Floors Starts Work on Store in Spokane

Spokane, WA, Sept. 2--Great Floors LLC, a Coeur d’Alene-based flooring chain with 15 retail stores and three distribution centers, has started work on a 48,000-square-foot retail outlet just west of t...
http://www.floordaily.net/floorfocus/great-floors-starts-work-on-store-in-spokan...

Hardwood Update: Independent retailers find ways to thrive - Oct 2015

By Calista Sprague   Year after year, hardwood remains at the top of consumer preference surveys, and retailers report that sales continue to climb. However, selling hardwood, despite its pop...
http://www.floordaily.net/floorfocus/hardwood-update-independent-retailers-find-...

Focus on Leadership: Doug Chadderdon, CEO of Great Floors, discusses his 40 years in flooring - Nov 2020

Interview by Kemp Harr Doug Chadderdon is the second-generation leader of the retail flooring business that is today Great Floors, a $200 million, successful chain of 20 floorcovering stores across ...
http://www.floordaily.net/floorfocus/focus-on-leadership-doug-chadderdon-ceo-of-...

Focus 100 Retail: The residential market has underperformed this year

  By Darius Helm   After encouraging growth last year, retailers and residential contractors had high hopes for 2014, but a winter of historic proportions checked any early momentum, and ...
http://www.floordaily.net/floorfocus/focus-100-retail-the-residential-market-has...

Great Floors to Add Another Location

Lacey, WA, September 1, 2006--Flooring retailer Great Floors expects to break ground on a 48,000-square-foot store in the next 30 days, a branch manager said Thursday, according to the Olympian. T...
http://www.floordaily.net/floorfocus/great-floors-to-add-another-location

Focus 100 Retail: Top retailers and contractors are coming out ahead - Nov 2015

By Darius Helm   As is often the case with markets emerging from recessions, expectations exceed results, and this year is no exception. In 2014, a brutal winter set the tone for the year, le...
http://www.floordaily.net/floorfocus/focus-100-retail-top-retailers-and-contract...

Great Floors Acquires Michael's Floor Covering of Vancouver, WA

Coeur D’alene, ID, April 18, 2018-Great Floors has expanded its Northwest footprint with the purchase of Michael’s Floor Covering in Vancouver, Washington. With this acquisition, Great Flo...
http://www.floordaily.net/floorfocus/great-floors-acquires-michaels-floor-coveri...

Great Floors Celebrating 50 Years of Business

Coeur D’alene, ID, February 25, 2021-Idaho-based commercial and residential flooring and interior company Great Floors is celebrating a significant milestone this year: a half century in busines...
http://www.floordaily.net/floorfocus/great-floors-celebrating-50-years-of-busine...

Great Floors to Add a Washington Location

Olympia, WA, November 1, 2005--Great Floors plans to build a 50,300-square-foot store off Martin Way, according to a special-use permit filed with Thurston County Development Services, according to th...
http://www.floordaily.net/floorfocus/great-floors-to-add-a-washington-location

Laminate Report: Retailers indicate that the category is holding its own - Aug/Sep 18

By Beth Miller It wasn’t that long ago that laminate flooring was the latest fad in the flooring industry. Developed in Europe in the late 1970s, laminate was first introduced here in the U.S. a...
http://www.floordaily.net/floorfocus/laminate-report-retailers-indicate-that-the...

Independents Versus Big Boxes: Independent retailers face change in order to stave off challenges from larger competitors - July 2020

By Meg Scarbrough In neighborhoods across the country, independent flooring retailers are battling giants: big box stores, aptly called “category killers.” It’s a conflict that has...
http://www.floordaily.net/floorfocus/independents-versus-big-boxes-independent-r...

ADG Acquires Great Floors

Dallas, TX, June 2, 2021-Artisan Design Group (ADG) announced the acquisition of Great Floors. Headquartered in Coeur d’Alene, Idaho, Great Floors is the largest provider of flooring products an...
http://www.floordaily.net/floorfocus/adg-acquires-great-floors

Shop-at-Home Sales Option: Retailers, big and small, diversify with shop-at-home programs - Jan 2021

By Meg Scarbrough For years, retailers looking for new ways to access more consumers and expand their reach have been venturing into shop-at-home programs. The idea seems simple enough: a customer s...
http://www.floordaily.net/floorfocus/shop-at-home-sales-option-retailers-big-and...

Great Floors Names VP of Commercial Sales

Seattle, WA, Jan. 14, 2014 -- Great Floors has promoted Mike Nelson to vice president of commercial sales.Nelson will lead the company’s commercial units in Seattle and Spokane, as well as overs...
http://www.floordaily.net/floorfocus/great-floors-names-vp-of-commercial-sales

Great Floors Opens New Washington Location

Spokane, WA, May 15, 2006--There were no red carpets rolled out for the opening of the new Great Floors building in Spokane Valley, according to the Spokane Spokesman-Review. But the store can prob...
http://www.floordaily.net/floorfocus/great-floors-opens-new-washington-location

FEI Group's 20th Anniversary - Aug/Sep 18

By Kimberly Gavin Flooring dealers have many good reasons to join a group-rebates, purchasing power, programs and merchandising, to name a few. But the reason that tops the list for members of the bui...
http://www.floordaily.net/floorfocus/fei-groups-20th-anniversary-augsep-18

Great Floors Names Nelson COO, Osborne as SVP Operations

Coeur d’Alene, ID, February 8, 2021-Great Floors has announced the promotion of Mike Nelson to the position of chief operating officer and Will Osborne to the position of senior vice president o...
http://www.floordaily.net/floorfocus/great-floors-names-nelson-coo-osborne-as-sv...

Focus 100 Retail: Rebounding markets and hard surface gains - Nov 2016

By Darius Helm   This year, the top flooring retailers and residential contractors are making solid gains, in most cases up by high single digits and even double digits, driven by both strength...
http://www.floordaily.net/floorfocus/focus-100-retail-rebounding-markets-and-har...

Doug Chadderdon Discusses How Great Floors has Performed During the Virus Slowdown

August 4, 2020--Doug Chadderdon, CEO of Great Floors, and Kemp Harr discuss how Doug's commercial, retail and builder businesses have performed in 2020 and how Covid-19 has permanently changed the way...
http://www.floordaily.net/flooring-podcasts/doug-chadderdon-discusses-how-great-...

2021 EMERGING LEADERS: Young professionals are making a big difference in the flooring community and their hometowns - Feb 2021

Challenging times require exceptional leadership, and 2020 showed just how critical that can be. Across the country, young men and women in the flooring industry were rising to the challenge, from es...
http://www.floordaily.net/floorfocus/2021-emerging-leaders-young-professionals-a...

Doug Chadderdon Discusses Great Floors' Decision to Join Artisan Design Group

June 15, 2021—Doug Chadderdon, CEO with Great Floors, and Kemp Harr discuss Great Floors’ continued growth and the factors that were behind Doug's decision to be acquired by Artisan Design...
http://www.floordaily.net/flooring-podcasts/doug-chadderdon-discusses-great-floo...

Adapting 2 Win-Two Leading Perspectives - Jan 2011

To gain insight into strategies for navigating the uncertain retail and builder markets, Floor Focus reached out to two leading Floor Expo members, Doug Chadderdon, president and CEO of Great Floors, ...
http://www.floordaily.net/floorfocus/adapting-2-wintwo-leading-perspectives--jan...

Focus 100 Retail - November 2007

By Darius Helm & Brian Hamilton After years of strong growth, thanks in large part to the most robust housing market in history, conditions have gotten tough in the residential flooring busine...
http://www.floordaily.net/floorfocus/focus-100-retail--november-2007

Retailer Guide to Merchandising: How flooring retailers are making the shopping experience easier for consumers - Jan 2021

By Meg Scarbrough Countless hours have been spent by researchers and businesses over the years gathering data on how consumers interact with products within stores and the ways merchandisers can clo...
http://www.floordaily.net/floorfocus/retailer-guide-to-merchandising-how-floorin...

Doug Chatterdon, President & CEO, Great Floors - Part 2

May 26, 2005—Doug Chatterdon, President & CEO, Great Floors, a 17-store chain operating in the Northwest, in the final part of a two-part series, discusses the company’s big store concept, compe...
http://www.floordaily.net/flooring-podcasts/doug-chatterdon-president--ceo-great...

Flooring Sales Group Buys Spokane Invironmentalist

Coeur d’Alene, ID, November 29--Flooring Sales Group LLC has acquired the Spokane operation of The Invironmentalists, a national commercial flooring chain, for an undisclosed sum, according to the Spo...
http://www.floordaily.net/floorfocus/flooring-sales-group-buys-spokane-invironme...

Installation Update - March 2009

By Brian Hamilton As floorcovering manufacturers continue to downsize and retailers and commercial contractors struggle to find business during the recession, it’s easy to overlook the plight o...
http://www.floordaily.net/floorfocus/installation-update--march-2009

Social Media & Mobile Marketing Update - May 2011

By Jessica Chevalier   Social media and mobile marketing technologies are evolving at a dynamic pace. A significant part of the discussion about these tools isn’t what is being done but a...
http://www.floordaily.net/floorfocus/social-media--mobile-marketing-update--may-...

Doug Chatterdon, President & CEO, Great Floors - Part 1

May 23, 2005—Doug Chatterdon, President and CEO, Great Floors, a 17-store chain operating in the Northwest, in the first part of a two-part series, discusses the history of this operation, and t...
http://www.floordaily.net/flooring-podcasts/doug-chatterdon-president--ceo-great...