Flooring Interviews

Isaac and Ford Discuss the Launch of Shaw's upscale Anderson Tuftex Brand plus new Products

Isaac and Ford Discuss the Launch of Shaw's upscale Anderson Tuftex Brand plus new Products

February 4, 2019—Carrie Edwards Isaac and Katie Ford, SVP Marketing and Director of Brand Strategy, respectively, for the Anderson Tuftex brand, and Kemp Harr discuss the successful launch of Anderson Tuftex as Shaw's premium brand of upscale carpet and engineered hardwood. Watch the video to see images of the brand's hottest new products including Stainmaster PetProtect styles as well as U.S. made European White Oak styles. This video was recorded at Surfaces 2019.


Related Topics:Shaw Industries Group, Inc., Tuftex, Anderson Tuftex, The International Surface Event (TISE)