February 11, 2007—David Wilkerson, VP, Marketing, Shaw Hard Surface in the third part of a four-part series, discusses the variety of products in the company’s new engineered, hardwood flooring product line Epic, the product’s installation properties, its pricing, the markets at which the products are aimed and the acceptance the product has received to date.
February 11, 2007—David Wilkerson, VP, Marketing, Shaw Hard Surface, in the final part of a four-part series discusses the company’s efforts in the laminate and ceramic sectors and the products introduced in each. Wilkerson shares his thoughts on the builder market, the long-term challenges to the hardwood sector, the problems related to Chinese hard surface imports, the current state of patent infringement activities in the industry and he also discusses the company’s goals in the hard surface sector.
February 4, 2007—Mike Barker, Investment and Retirement Management discusses an article that appeared in Saturday’s Barron’s entitled, “Roll Out the Green Carpet”, which has some very positive things to say about the company including some forecasts saying that Mohawk shares could hit as high as $120.
February 3, 2007—Bill Bane, Founder of cleaning and maintenance company Bane-Clene, in the first part of a four part series, marking the company’s 45th anniversary, discusses the launch of the company in 1962 and doing business in the early years. Bane estimates the numbers of customers his company and affiliates have serviced over the years, the company’s work in developing truck-mounted carpet cleaning equipment, the work the company does with carpet manufacturers and the development of the Bane-Clene referral network, which was the industry’s network of its kind.
February 3, 2007—Bill Bane, Founder of cleaning and maintenance company Bane-Clene, in the second part of a four part series, marking the company’s 45th anniversary, discusses how most carpet cleaning customers are obtained and his observations as to the decrease of carpet in a typical home and how this has effected cleaning operators nationwide. Bane compares the residential and the commercial sectors and shares his observations on the quality of installation in the marketplace and his views as to the conventional wisdom as to why consumers are deselecting carpet.
February 3, 2007—Bill Bane, Founder of cleaning and maintenance company Bane-Clene, in the third part of a four-part series marking the company’s 45th anniversary, discusses consumer deselection of carpet and the resulting cleaning industry retaliation. Bane discusses bait and switch operators in the cleaning business and the disservice this approach has on the maintenance, retail and manufacturing sectors of the industry and actions that can be taken to reduce the ocurrance of this practice. Bane shares his thoughts on why carpet has continued to lose marketshare, the volume and nature of complaints Bane-Clene and other company’s receive on their web sites.
February 3, 2007—Bill Bane, founder of cleaning and maintenance company Bane-Clene, in the final part of a four part series marking the company’s 45th anniversary, discusses his views on the CRI's Seal of Approval program and testing protocol and his preference on how the progam should progress. Bane recalls the original CRI Seal of Approval program and compares it to the most recent one and discusses the actions he feels should be taken to address the need for maintenance in the residential carpet marketplace and how consumers should select a carpet cleaner.
February 3, 2007—Fred Reinhart, Owner of Reinhart Carpet Outlet, a stocking retail operation in Philadelphia, PA, in the third part of a four-part series, talks about his alignment with Shaw Industries, attendance at the Shaw convention in Orlando last month, the lessons he learned from Warren Buffett, the buying decision he made at the convention, the regional events he will be attending and his decision to forgo a trip to Surfaces this year.
February 3, 2007—Fred Reinhart, Owner of Reinhart Carpet Outlet, a stocking retail operation in Philadelphia, Pennsylvania, in the final part of a four-part series, talks about the Philadelphia market and how it has changed and how he has adjusted his marketing strategy as a result and his expectations for 2007 and beyond.
February 3, 2007—Rohit Bhargava, VP, Interactive Marketing, Ogilvy Public Relations Worldwide and host of the blog, Influential Interactive Marketing, in the first part of a three-part series and archives presentation, discusses blogging, how blogs work and offers some examples of the popular blogs on the internet. Bhargava talks about where blogs fit in the corporate world discussing some of the more successful corporate blogs and the primary function served by marketing-oriented blogs.