Rohit Bhargava, Ogilvy Public Relations, Blogs and Corporate Communications – Part 2 (19:08)
February 3, 2007—Rohit Bhargava, VP, Interactive Marketing, Ogilvy Public Relations Worldwide and host of the blog Influential Interactive Marketing, in the second part of a three part series and an archive presentation, discusses blogging, how blogs work and offers some examples of the popular blogs on the internet. Bhargava talks about the primary function served by marketing-oriented blogs and industry and consumer blogs.