Brand Biz’s Paul Friederichsen on the Do’s & Don’ts of Green Marketing – Part 1 (11:11)
June 4, 2007—Paul Frederichsen, President, BrandBiz, in the first part of a three-part series looks at green marketing and the market that exists for sustainable products in the residential sector. Friederichsen discusses LOHAS, an acronym for - Lifestyles of Health and Sustainability, a demographic that represent 23% of adults, or more than 36 million consumers, and a $229 billion market and the types of products LOHAS consumers buy.