Brand Biz’s Paul Friederichsen on the Do’s & Don’ts of Green Marketing – Part 3 (13:39)
June 6, 2007—Paul Frederichsen, President, BrandBiz, in the final part of a three-part series looks at green marketing, the feel good aspect of sustainable marketing, how retailers can develop a green story by becoming involved in post-consumer carpet collection, the competitive aspect of green marketing and including a sustainable message in an advertising program. Frederichsen discusses how companies can work to establish themselves as an environmental leader, defining an environmentally awareness element in their market area, tactics for exploiting the green market and the potential pitfalls of establishing a company as a pillar of the environmental community.