Visual, Insightful, Trusted Resource
Enjoy the latest insights and analysis from our print edition. You can subscribe or order back issues here. Contact us if you need information on reprints.
Publisher Kemp Harr interviews Deb DeGraaf and her Michigan-based DeGraaf Interiors retail and builder business, including her decision to follow in her father’s footsteps, critical strategies for success and facing down challenges.
Editor Jessica Chevalier profiles Pennsylvania-based Garvey’s Flooring America, from how it has built and sustained a quality installer team to plans for the next generation of leadership.
Contributing editor Paul Friederichsen takes a look at the state of female leadership in the flooring industry and makes a case for how the flooring industry would gain with more women at the helm.
Contributing editor Sharon La Riviere walks readers through strategies for targeting social media messages, including a section on content ideas to help get retailers started.
Industry veteran Don Styka offers a primer on key elements of LVT use, from selecting the right product and consulting installation guidelines to controlling the jobsite and securing the subfloor.
Design experts weigh in on key color and design trends for 2022, with contributions from Shaw’s Reesie Duncan and Pamela Rainey, Interface’s Kari Pei, Mohawk’s Jackie Dettmar, Royce Epstein and Jamie Welborn, and The Dixie Group’s Vickie Gilstrap.
Floor Focus presents this year’s ten award winners: Emily Bode, Amber Conant, Alexander Feldman, Alyssa Turner, Stacy Murphy, Kaleigh Toole, Alex Samudio, Richie Santarelli, Gregory Johnson, Jr. and Erica Roman.
Editor Jessica Chevalier reports on the state of the LVT market, with sections on importing and onshoring, innovation, tariffs, rigid LVT demand, automation, and raw material issues, as well as an update on several of the leading producers.
Editor Darius Helm reports on residential carpet, including a market overview, a trend report, a look at carpet campaigns, a section on consumer perceptions and highlights from Shaw, Mohawk, Engineered Floors, Dixie, Stanton, Phenix and Tarkett.
Editor Jennifer Bardoner speaks with leading retailers and industry consultants about key elements of showroom and merchandising strategies, from curating selections and creating streamlined aesthetics to how to stand out from the crowd.