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Contributing editor Paul Friederichsen writes about the value of research and offers a blueprint for how to make the most of data and research, including tips on how to navigate the research, what to focus on and potential pitfalls.
Contributing editor Irene Williams writes about the importance of storytelling as a sales tool, including before-and-after stories, testimonials, case studies, educational content, customer service and team training.
Michael Martin, president and CEO of the National Wood Flooring Association, discusses the various ways that Russia’s attack on Ukraine has impacted wood flooring, including the industry’s dependence on Russian birch and the search for alternatives.
Editor Jessica Chevalier discusses the state of the corporate office sector with designers from Gensler and JPC Architects, including how different business cultures inform workspace planning and the future of the office.
Editor Darius Helm reports on the rebounding wood flooring industry, with updates from AHF Products, Somerset, Mullican, Mirage, Shaw, Maxwell, Mohawk, Mannington, QEP, Mercier, Lauzon, Preverco, Boen, Välinge and Kährs.
Editor Jennifer Bardoner reports on the state of domestic flooring production from supply chain issues to capacity and demand, with updates from CFL, AHF Products, Shaw, Novalis, MSI, Mohawk, Mannington, Huali and Gerflor.
Editor Jennifer Bardoner takes a close look at port congestion on the East and West coasts, shipping strategies, the truck driver shortage and the challenge of recruiting and training more drivers, as well as the impact of the Russia’s invasion.
Editor Jessica Chevalier reports on the state of online marketing by flooring retailers and the various tools at their disposal, with input from A.J. Rose Carpets & Flooring, Frazier’s Carpet One and Molyneaux Tile Wood Carpet.
Publisher Kemp Harr discusses impacts from the Ukraine invasion, including raw material sourcing, economic impacts on Europe’s economies and U.S. consumer sentiment, and also provides an update on Interface and its new CEO, Laurel Hurd.
Publisher Kemp Harr interviews Darren Hearns, president of Great Lakes Carpet & Tile, about how he created his family business, what sets his business apart from the competition and his role at the National Floorcovering Alliance.