Design Ovations - Aug/Sep 2013
Robyn Taylor, director of design with Westgroup Designs, uses text and images to describe her favorite flooring materials, including products from Shaw Contract, Armstrong, Centiva and J=J Flooring Group.
Floor Focus Magazine
Visual, Insightful, Trusted Resource
Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Survey 2013: What the Retailers Think - July 2013
Editor Darius Helm reports on the results of this year's survey of retailers from all around the country, and offers analysis of leading business issues. The article also lists retailers' favorite manufacturers across all residential flooring categories.
Acceptable Concrete Moisture - July 2013
Floor Focus offers a technical report about issues of concrete slab moisture vapor emission rates, examining the different moisture measurement systems and their limitations.
Case Study: The Art Institute of Chicago-Jul 2013
Editor Jessica Chevalier discusses the museum project with Starnet member Mr. David's Flooring International, a commercial flooring contractor tasked with the flooring renovation and challenged by subfloor issues at the high profile museum.
NeoCon 2013 - July 2013
Floor Focus' editorial team offers a review of NeoCon 2013, held in Chicago. The report features trends, lists of awards and noteworthy products, and indepth reviews of new products from all of the leading flooring manufacturers.
Trends in Education - July 2013
Editor Jessica Chevalier examines the state of the education market, including K-12 and higher education, taking a look at infrastructure needs, funding issues, significant demographics, and updates on leading education flooring manufacturers.
Designing With Area Rugs - July 2013
Heidi Rodriguez of DKOR Interiors shows through images and text the different roles area rugs can play in interior design, and how rugs work with other interior elements, including hard surface flooring.
Mullican Boosts U.S. Production - July 2013
Publisher Kemp Harr reports on the facility expansion of Mullican Flooring, the fourth largest domestic hardwood producer. The $14 million upgrade in Johnson City, Tennessee shifts most of the firm's engineered hardwood production to the U.S.
Advertising & Branding - July 2013
Market analyst Santo Torcivia of Market Insights LLC offers charts and analysis of advertising spending by leading flooring brands and retailers, including big boxes like Home Depot, Empire Today, Lumber Liquidators and Lowe's.
The Floor Project - July 2013
Publisher Kemp Harr takes a look at two pilot stores opened in Kansas by Cap Carpet's Aaron Pirner. The stores offer a new kind of floor shopping experience, based on extensive consumer research.