Floor Focus

The grand prize winner this year is James Floor Covering’s F1 Arcade in Philadelphia, Pennsylvania.  For 28 years, the Starnet Design Awards have highlighted projects that turn…

Kemp Harr recaps Coverings, NWFA Expo and Starnet, examining ceramic and wood flooring trends, contractor optimism, generational change and the outlook for the flooring industry.

ID Studios transformed a San Diego office with flooring from Interface, Shaw Contract, Spec Ceramics and Emser to support wellness, acoustics, wayfinding and biophilic design.

Coverings 2026 showcased tile’s evolution through texture, large-format surfaces and new technology as manufacturers navigated tariffs, softer demand and changing design trends.

Carpet Mart of Louisville built its flooring retail business around service, trust and careful carpet preparation, while expanding into hard surface and digital marketing.

Brand positioning is more important than ever in flooring. This column explores differentiation, positioning and how brands like Cali stand out in an increasingly crowded marketplace.

Social media algorithms limit organic reach, but sales teams can expand visibility. Learn how employee advocacy, LinkedIn and Instagram help flooring companies grow engagement and sales.

Higher education spaces are becoming more human, flexible and student-centered. Designers say flooring is increasingly being used to support wellbeing, acoustics and campus identity.

As pet ownership reaches record levels, flooring manufacturers and retailers are rethinking performance, innovation and merchandising to meet the needs of today’s pet-centric households.

Hardwood weathered a challenging year as manufacturers leaned on innovation, flexibility and the enduring appeal of real wood to drive growth.