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Publisher Kemp Harr discusses how, despite modest economic gains and pent-up housing demand, flooring sales remain sluggish in 2025. Industry leaders warn that weak branding, consumer confusion and potential tariffs continue to hinder recovery.
Publisher Kemp Harr sits down with Debarati Sen, a former 3M executive who was named group president of HMTX Industries in May 2024, who brings decades of innovation, global strategy, and purpose-driven leadership to the role.
Kylie Fischer, a senior designer at FlickMars, walks us through Cloudland at McLemore Resort atop Lookout Mountain in North Georgia, and how flooring products from Ceramic Technics, Daltile, Royal Thai and Bolon help elevate the project.
Editor Jessica Chevalier profiles ProFloors & Cabinets, which was launched by Cedric Eckenrode. The retailer thrives in Florida’s luxury flooring and cabinet market by focusing on high-end design, partnerships and personalized service.
Contributing editor Paul Friederichsen looks at how success for flooring marketers in 2025 will hinge on smart advertising, embracing AI, addressing installer shortages and adapting to trends like shop-at-home and demand for healthy products.
Contributing editor Irene Williams delves into how the TikTok ban saga is a wake-up call for businesses to prioritize platforms. Marketers should embrace short-form video, personalization and platform agility to stay competitive.
Editor Jessica Chevalier offers an indepth report on the state of design in the corporate segment, covering the struggle with bringing workers back to the office, design developments, amenities, workplace culture, biophilia and the role of flooring.
Editor Jennifer Bardoner reports on the new residential flooring products being launched for the 2025 season, with a close look at products from Shaw, Mohawk, AHF Products, Mannington, The Dixie Group, Stanton, Engineered Floors and many more.
Editor Darius Helm reports on new floor prep, pad, adhesive and underlayment developments and new products from Foam Products, MP Global, Leggett & Platt, Palziv, Universal Textile Technologies, Schönox, Sika, Laticrete and Mattex.
Editor Jessica Chevalier puts together a panel to discuss best practices: Deb DeGraaf of DeGraaf Interiors, Airbase’s Michael Longwill, Cap Carpet’s Aaron Pirner, Rick Myers of Myers Carpet Co., Pierce’s Terry Walker and Hadinger’s Susan Hadinger.