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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Editor Jennifer Bardoner interviews SOM Chicago’s Julie Michiels about the firm’s award-winning office building in Chicago’s Fulton Market, including how its use of interior brick work and terrazzo and marble flooring helped achieve its design vision.
Editor Jessica Chevalier profiles LBJ Interior Solutions, a flooring and furniture dealer serving both the residential and commercial markets, led by brothers John and Joe Gillespie and interior designer Joann Eltringham.
Contributing editor Irene Williams offers readers an overview of Threads, the new social platform offered by Meta’s Instagram, and also offers advice on how to make the most of the platform and have the biggest impact.
Contributing editor Paul Friederichsen details the typical arcs of brands and the importance of brand extensions, like Home Depot’s TrafficMaster brand, as well as the risks, with examples from Harley-Davidson Perfume to Colgate Kitchen Entrees.
Editor Darius Helm analyzes the results of this year’s retailer survey, including changes in earnings and revenues, biggest challenges, trends in consumer purchasing, and favorite producers in all categories of flooring and supplies.
The Floor Focus team reviews new product intros from flooring firms at NeoCon and also reports on products from those exhibiting adjacent to the Mart and in the Fulton Market area, an emerging hub for design.
Editor Jessica Chevalier writes about strategies for succession planning for flooring dealers, with examples from California’s Floor Connection, Mississippi’s Craft Croswell-Ridgeland and Colorado’s Resource Colorado.
Editor Jessica Chevalier reports on trends in the retail store segment of the commercial market, including details from the various flooring categories, with input from Dennis Colwell Architects, MG2, Onyx Creative and TPG Architecture.
Editor Jennifer Bardoner examines consumer financing as a sales tool and offers an indepth report on how to approach financing programs, including working it into marketing and sales strategies, offering zero interest promotional terms and much more.
Publisher Kemp Harr discusses how the economy is skirting a recession, and also reports on the decline of flooring brands at NeoCon and the shift to Fulton Market and analyzes consumer confidence results.