Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

Retailers are winning by default: Advertising & Branding

Retailers are winning by default: Advertising & Branding

May 2015—Industry analyst Santo Torcivia of Market Insights reports on the issue of branding in flooring and how, despite efforts from firms like Mohawk, Mercier and Mirage, retailers generally fare better than manufacturers in terms of brand visibility.

A.J. Rose Carpets & Flooring: Best Practices - May 2015

A.J. Rose Carpets & Flooring: Best Practices - May 2015

Editor Jessica Chevalier profiles A.J. Rose Carpets & Flooring, a Massachusetts based retailer that is family owned and operated. The firm, which does both residential and commercial work, has embraced digital advertising and seen its business grow.

2015 Vision Awards - April 2015

2015 Vision Awards - April 2015

Floor Focus' annual Vision Design Award winners, including grand prize winner Champalimaud, are celebrated with photography, project descriptions, and jury quotes. All the winners are showcased, along with the honorable mentions.

Hardwood: Developments in design - April 2015

Hardwood: Developments in design - April 2015

Executive Editor Darius Helm takes a comprehensive look at hardwood design, and also offers updates on producers like Armstrong, Shaw, Mohawk, Mannington, Somerset, Mullican, Mirage, Lauzon, Mercier, Kährs, Johnson, US Floors, DuChateau and Hallmark.

Engaging today's consumer to boost sales: Digital Marketing

Engaging today's consumer to boost sales: Digital Marketing

April 2015—Sr editor Calista Sprague writes about digital technologies and the new consumers, as well as how these technologies have led to developments in retail models and evolutions in website design & sections on social media and going mobile.