Visual, Insightful, Trusted Resource
Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
June 2015—Editor Jessica Chevalier profiles Commercial Interior Resources, a contract dealer that's been in business in southern California for 32 years. The firm, which is a member of the Fuse Alliance, generates $11 million in annual revenues.
People Power, June 2015—Contributing editor Sam Allman discusses people skills, why they're important in the selling process, and the importance of empathy in building rapport and creating powerful, mutually beneficial relationships.
June 2015—Contributing editor Dave Stafford offers a roadmap to success for contract dealers, covering brand creation, clientele, sales people, product sales, service and profit making.
Wood Cuts, June 2015—Brett Miller, vice president of education and certification for the NWFA, writes about the trend toward longer and wider hardwood boards, and he also delves into some of the challenges inherent in these larger formats.
May 2015—Floor Focus' editorial team, along with analysis and statistics by Market Insights LLC, breaks down the flooring industry's 2014 results. The report includes a statistical overview as well as indepth reports on all six major flooring categories.
May 2015—Senior editor Calista Sprague reviews the 2015 Coverings show, reporting on trends and product highlights from Crossville, Florida Tile, Ragno, MS International, Del Conca, Sicis, Imola Ceramica, Atlas Concorde, Marazzi and Florim USA.
May 2015—Publisher Kemp Harr writes about how Engineered Floors was launched just six years ago, describing its carpet strategies, Bob Shaw's leadership, and its cutting edge technologies, including its Oerlikon extrusion equipment.
May 2015—Industry analyst Santo Torcivia of Market Insights reports on the issue of branding in flooring and how, despite efforts from firms like Mohawk, Mercier and Mirage, retailers generally fare better than manufacturers in terms of brand visibility.
May 2015—Publisher Kemp Harr reports on Nebraska Furniture Mart's new giant Texas store, and he discusses sluggish first quarter business activity, and also offers the commercial contractor's perspective on direct selling.
May 2015—Melissa Lindberg, interior designer, DLR Group, writes about her firm's work on a new arena to house the University of Nebraska Husker basketball, concerts and events, using terrazzo, carpet tile from Interface and J+J, and Interceramic tile.