Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

Commercial Market 2014: Statistics and analysis

Commercial Market 2014: Statistics and analysis

June 2014—Editor Darius Helm reports on the state of the commercial market. The report includes industry statistics, an update on the different flooring categories, and an analysis of conditions in the various commercial sectors.

Universal Metro: Best Practices - June 2014

Universal Metro: Best Practices - June 2014

Contributing editor Sonya Jennings profiles California based Universal Metro, a commercial flooring contractor that has served the Los Angeles metro area for 30 years, thanks in part to a sophisticated hiring system building a strong, loyal team.

The difference between value and price: Successful Selling

The difference between value and price: Successful Selling

June 2014—Contributing editor Sam Allman discusses the difference between value and price and how it relates to competition from big boxes and discount chains, and he also offers insights into how retailers can navigate through these issues.

A close look at adhesives: Wood Cuts

A close look at adhesives: Wood Cuts

June 2014—Brett Miller, director of certification and education for the NWFA, discusses hardwood flooring adhesives, including water-based, solvent-based and moisture-curing urethanes, as well as VOC emissions and newer environmentally friendly adhesives.