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After a family tragedy, cousins Steven Walbolt and Donnie Green took over MDG Flooring America, growing it into four Ohio stores. With a focus on values, strategy, and culture, they’ve expanded into kitchen and bath and prioritize customer service.
Contributing editor Paul Friederichsen looks at how advertising is vital in today’s crowded market. An innovative, multi-channel strategy with strong creative and team engagement boosts impact.
Contributing editor Irene Williams explains that in today’s crowded digital landscape, compelling content is essential. Define a strong brand voice and build around key content pillars to guide strategy and maintain consistency across all channels.
Despite a sales dip in 2024, hardwood remains the most desired flooring. Manufacturers innovate to boost performance and reduce costs, while tariffs and shifting trends reshape the market.
TISE 2025 featured 800-plus global flooring brands in Las Vegas, unveiling trends in luxury vinyl, WPC, laminate and high-end carpet. Despite a slight dip in attendance, innovation and market optimism stood out.
Editor Jennifer Bardoner explores the demand for senior living, which is rising as Baby Boomers age. Flooring in senior housing environments must support wellness, safety and aesthetics, but affordability and design challenges remain.
The flooring industry is facing a growing installer shortage, but organizations like FCEF, CFI, and NWFA are boosting recruitment, training and certification. Challenges remain, including pay gaps, costs and navigating diverse education pathways.
Publisher Kemp Harr takes a look at how tariffs, inflation and weak economic data continue to pressure flooring demand. Also, Fuse draws 550 to its annual meeting, where Thomas Trissl announced his departure as Sika takes over HPS Schönox.
Publisher Kemp Harr sits down with Winn Everhart, Tarkett North America’s CEO, to talk about his global experience from Coca-Cola and Whirlpool and how a focus on trust, teamwork and strategy will lead the company into its next chapter.
Breton Terrace at Holland Home underwent a major renovation led by SKP Design to modernize spaces and improve resident comfort. Using Tarkett flooring, the project emphasized nature-inspired design, accessibility, and community-focused enhancements.