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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Editor Jessica Chevalier profiles ProFloors, with locations in Sacramento and San Francisco, California and Portland, Oregon, including owner Rick Curbelo’s journey through a range of professional before settling on the residential flooring market.
Contributing editor Irene Williams offers up new tactics for transforming target audiences’ online interests into in-store purchases, including using less conventional and more local social networks, like Nextdoor and Yelp.
Contributing editor Paul Friederichsen offers a synopsis of the hesitant state of the marketplace and offers guidance on how to navigate it, including a section on instilling trust through marketing.
Rob Hailey, a principal at San Diego, California-based Howard’s Rugs, takes a look back at the attempt at vertical integration by Shaw, DuPont and Interface in the 1990s and discusses whether the new gamble is national third-party roll-ups.
Walter Bell, a forensic technical consultant with FloorSciences offers an indepth report on jobsite cleanliness, from the various requirements and standards to best practices to testing for cleanliness.
With statistics by Market Insights, editors Darius Helm and Jessica Chevalier offer an indepth report on the state of the market, including reports on the segments, statistics on flooring use and flooring marketshare, and updates on top players.
Editor Jennifer Bardoner offers insights into digital marketing strategies through conversations with retailers, manufacturers and digital technology providers like Roomvo, Broadlume and Cyncly’s Mobile Marketing.
Editor Jennifer Bardoner introduces this year’s awards, including notes on the grand prize winner, followed by photo essays and jury quotes for all the winners, and a sidebar on the judging panel.
Editor Jennifer Bardoner reviews this year’s Coverings show, held in Atlanta, including new products from Anatolia, Wonder Porcelain, Dal-Tile brands, MSI, Marazzi, Lea Ceramiche, Wow, Crossville, Atlas Concorde, Florim, Panaria Group and many more.
Joe Hamad, co-owner of Touch of Color Flooring, writes about a University of Virginia renovation project, the centerpiece of which was the use of heart pine reclaimed from the St. John’s River.