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Editor Jessica Chevalier reviews Baker Bros. owner Phil Koufidakis' success in transitioning and growing his business by joining the NFA, making sure his locations aren't competing against each other and investing in the digital market.
Contributing editor Christine B. Whittemore goes into depth on how to monitor online sites and social media networks for mentions. A blocking and tackling perspective can help you plan out how to respond to positive or negative online conversations.
Contributing editor Michael Martin covers how the National Wood Flooring Association is striving to provide the correct information about hardwood to U.S. consumers who have been statistically proven to prefer, yet are hesitant to buy, real hardwood.
Contributing editor Scott Carothers covers the importance of finding a skilled contractor to perform a quality installation that will give tile decades of beauty. A Ceramic Tile Foundation Certified Tile Installer may be the best bet.
ID Studios' Shaynee McMillion spotlights Mohawk's Uniclic locking system, Bentley Mills' The Outskirt's collection and Emser Tile's Expanse porcelain tiles. Each product evokes a sense of comfort while still maintaining a fresh, modern feel.
Editor Jessica Chevalier covers the current corporate sector preference toward interior designs that bring comfort and wellness to the workplace. Employees who feel at home in their work setting tend to feel a sense of commitment to their company.
Editor Beth Miller covers the developments in tufting, fiber and backing technologies the broadloom category has made over the last decade to compete with hard surfaces. Despite revenues declining, carpet remains the largest flooring category.
Contributing editor Jay Smith asks Steve Chesin, CEO and president of Carpets N More, Matt Routzon, COO of Guy's Floor Service, and Greg Kenith, president and CEO of Flooring Design group, their thoughts on issues affecting single-family building.
Publisher Kemp Harr weighs in on the school shooting in Florida as well as the rapid change of pace in technology our sense of law and reason must catch up to. Similarly, flooring business leaders should always factor in morals when making decisions.
Publisher Kemp Harr interviews Rika Shah, founder of MS International, to discuss how she balances family with business. Shah views the value system she expects her employees to contribute to MSI's business culture as a major part of her success.