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Contributing editor Christine B. Whittemore breaks down how to use social listening as a tool to find relevant search terms and conversations about your company on social networks so your employees can gain insights on what matters to customers.
Contributing editor Sam Allman details the power of being unique and how examining your life to find your own unique talents, purpose and personal brand can strengthen your interactions and influence over the people you put effort into caring about.
Contributing editor Dave Stafford covers how to best specify the components of a flooring job so your company finds work. Having clear and simple product options, explaining the scope of work and successfully negotiating bids are all key components.
Executive editor Darius Helm reviews the 3.3% industry growth during 2017, one of the strongest years for the housing market, as well as the top players in each flooring category. As the market strengthens, new craftsmen and installers are needed.
Editor Beth Miller interviews four designers about trends influencing the higher education sector. Communal flooring spaces with multiple uses that support individual needs are being used to create the design story the school tells.
Editor Jessica Chevalier discusses the category's recent 6.3% growth rate, labor pains, installation alternatives, design capabilities and trends, and competition from other flooring categories, among other topics.
Editor Beth Miller highlights some of the exhibitors and products at the 2018 National Wood Flooring Expo. Centered around the theme "Deep Dive," the NWFA hosted its own version of Shark Tank, called Plank Tank. Expo attendance totaled over 3,000.
Contributing editor Sonya Jennings celebrates the history of Karastan, from its conception by Marshall Field to its rise to prominence, its weaving developments, introduction of broadloom and ultimately its acquisition by Mohawk Industries.
Publisher Kemp Harr reports on the NWFA expo as well as the Starnet and NFA meetings, and he also offers his personal insights as a flooring consumer going through the process from shopping to final installation.
Publisher Kemp Harr interviews Tim Curran, owner of Crossville Tile, covering topics including business philosophy, the firm's purchase of tile distributors, and what the future holds. Curran Group will celebrate its 100th anniversary this year.