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Barbara Rourke, co-founder and creative director of Bells + Whistles, discusses the design of Animae, a new San Diego restaurant, including how the use of terrazzo and Axminister carpet from Brintons helped achieve design goals.
Editor Jessica Chevalier profiles Lake Interiors, a Washington-based flooring retailer that also does cabinetry, window treatments and water restoration services, covering everything from its early days to its approach to today’s challenges.
Contributing editor Paul Friederichsen writes about the ways in which independent flooring retailers can enhance their brand marketing strategies to differentiate themselves and compete effectively against big boxes and national chains.
Contributing editor Irene Williams discusses the importance of before-and-after photography and also offers guidance on how to approach the task and how to use these images in marketing, including in social media.
Contributing editor Michael Martin, president and CEO of the National Wood Flooring Association, reports that the wood flooring “is strong and growing.” Martin also delves into the faux wood versus real wood issue and the demand for authenticity.
Contributing editor Lew Migliore discusses the mainstreet market, including the need to education mainstreet businesses on their options, the role of installation and the importance of selling the right product for the application.
Editor Darius Helm reports on the results of the biennial survey, including the state of business, trends in flooring, favorite flooring producers and the state of partnerships with general contractors, A&D, manufacturer reps and facility managers.
Editor Jennifer Bardoner interviews Shaw’s Tim Baucom, Mohawk’s Paul De Cock, Mannington’s Russell Grizzle, Armstrong’s Michel Vermette, Engineered’s James Lesslie, HMTX’s Harlan Stone, Dixie’s Dan Frierson, AHF’s Brian Carson and Novalis’ John Wu.
Editor Jennifer Bardoner reports on what to expect at this year’s Surfaces, to be held at the beginning of February, and also reports on other manufacturer, association and buying group shows taking place in the first quarter of the year.
JSR Associates’ Jane Rohde and RAD Consultants’ Dr. Debra Harris report on their new study, which expands the search for evidence of color’s impact on healthcare settings through a survey of mostly architects and designers.