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Contributing editor Paul Friederichsen discuses how recent technological advances have expanded digital marketing choices for flooring retailers through the mixing of different medias. Finding the right media mix can increase marketing performance.
Contributing editor Michael Martin reviews the NWFA’s recent consumer campaign and official definition of real wood floors, which clarifies the difference between solid wood flooring, engineered wood flooring and composite engineered wood flooring.
Contributing editor Michael Martin reviews the NWFA’s recent consumer campaign and official definition of real wood floors, which clarifies the difference between solid wood flooring, engineered wood flooring and composite engineered wood flooring.
Contributing editor Hillary Powers, of Barbour Spangle Design, shares her top products for creating functional and inspiring spaces, including J+J Flooring’s Kinetex Tile, Ms International’s Paloma Porcelain and Shaw Contract’s Noble Materials LVT.
Floor Focus' annual Vision Design Award winners, including grand prize winner Gensler, are celebrated with photography and project descriptions-along with jury quotes from judges: Shashi Caan, Meg Prendergast, Tom Marquardt and Neil Schneider.
Executive editor Darius Helm discusses the different tactics the hardwood industry implements to help assert its category back into the spotlight. Faux wood trends, “Real Wood. Real Life” campaigns and production tricks are among the many methods.
Editor Jessica Chevalier covers how diversification became a trend for retailers like Merit Flooring, Atlanta Flooring Design Center and ICC. Flooring life-cycles can be decades long, so supplementing with additional categories can add business.
Editor Beth Miller interviews two Starnet members, Mike Patton and John Hodgson, and two Fuse members, Jesse Castro and Abby Reinhard, on ways contractors can grow their product and installation business through additional maintenance services.
Editor Jessica Chevalier highlights how concrete, despite being hard on underfoot, having poor acoustics and proving difficult to properly sample, is still loved for its stripped-down aesthetic, ability to be easily covered and long lifetime.
Editors Darius Helm and Beth Miller spotlight unique booths at Domotex USA, including Invista, Adore Floors, Faus, Leap Tools, Milliken and Card-Monroe. Atlanta was an overall accessible location and the show will be held there again next year.