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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Kemp Harr highlights a shifting market mood—post-election optimism has turned to tariff uncertainty. Still, economic fundamentals remain strong and commercial firms are growing. Now is the time to plan, not panic.
Herb Upton reflects on his 31-year Shaw career, from shift supervisor to SVP of product and innovation. He credits mentors, faith, and family, values curiosity and hard work, and urges the industry to better communicate flooring’s value.
Designer Richard Tepp takes us through the award-winning tenant lounge at 225 W. Washington in Chicago, which transforms old education space into a hospitality-inspired retreat featuring J+J Flooring, Interface, Woodwright and Tile Club.
After a family tragedy, cousins Steven Walbolt and Donnie Green took over MDG Flooring America, growing it into four Ohio stores. With a focus on values, strategy, and culture, they’ve expanded into kitchen and bath and prioritize customer service.
Contributing editor Paul Friederichsen looks at how advertising is vital in today’s crowded market. An innovative, multi-channel strategy with strong creative and team engagement boosts impact.
Contributing editor Irene Williams explains that in today’s crowded digital landscape, compelling content is essential. Define a strong brand voice and build around key content pillars to guide strategy and maintain consistency across all channels.
Despite a sales dip in 2024, hardwood remains the most desired flooring. Manufacturers innovate to boost performance and reduce costs, while tariffs and shifting trends reshape the market.
TISE 2025 featured 800-plus global flooring brands in Las Vegas, unveiling trends in luxury vinyl, WPC, laminate and high-end carpet. Despite a slight dip in attendance, innovation and market optimism stood out.
Editor Jennifer Bardoner explores the demand for senior living, which is rising as Baby Boomers age. Flooring in senior housing environments must support wellness, safety and aesthetics, but affordability and design challenges remain.
The flooring industry is facing a growing installer shortage, but organizations like FCEF, CFI, and NWFA are boosting recruitment, training and certification. Challenges remain, including pay gaps, costs and navigating diverse education pathways.