Marketing Minute: Revisiting Millennials – June 2024
Contributing editor Paul Friederichsen takes a close look at Millennial consumers, from the opportunities in this demographic to their shopping process, closing with a robust list of takeaways.
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Contributing editor Paul Friederichsen takes a close look at Millennial consumers, from the opportunities in this demographic to their shopping process, closing with a robust list of takeaways.
Contributing editor Sam Allman writes about the role of respect in today’s society through personal anecdotes and observations, digging into the power of respect as well as the importance of teaching younger generations about the value of respect.
Contributing editor Dave Stafford discusses the importance of selecting the best manufacturing partners, offering primers on how to establish a good fit, how to work together and how best to nurture these essential relationships.
Floor Focus’ editorial team provides a comprehensive overview of the U.S. flooring market, including industry growth numbers, marketshare of flooring categories and indepth reports on carpet, rugs, resilient flooring, ceramic, hardwood and laminate.
Editor Jessica Chevalier offers an indepth report on the state of the higher education market, covering budgets, market activity, trends and more, with input and case studies from Gensler, FGM Architects, CannonDesign and Stantec.
Editor Darius Helm reports on the annual show, held this year in New Orleans, including product trends along with highlights from Mullican, Kährs, Mirage, Mannington, Lauzon, Bjelin, AHF, Bauwerk (Somerset and Boen), Maxwell, Mercier and MP Global.
Editor Jennifer Bardoner reports on commercial floorcare, including the state of carpet maintenance and the rise of hard surface (including VCT), and takes a look at strategies for offering floorcare, as well as a report on new service models.
Contributing editor Ruth Simon McRae reports on Brazil’s annual ceramic tile show, offering a comprehensive look at trends and reporting on standout products from firms like Villagres, Portobello, Damme, Keramika, Pelle and Weiku do Brasil.
Publisher Kemp Harr discusses Mohawk’s Q1 earnings call, where CEO Jeff Lorberbaum opined that the industry was at the bottom of the cycle, and also offers an overview of the Coverings and NWFA shows and weighs in on tariffs on Indian ceramic tile.
Publisher Kemp Harr interviews Benjamin Liebert, EVP of Shaw’s residential business, covering how his tenures at GE, HD Supply and Electrolux helped prepare him for this role, as well as his leadership philosophy and business strategy.