Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

Retailer Survey - July 2007

Retailer Survey - July 2007

The builders felt it first. Then late last year, the ripple effect from the slumping housing market hit floorcovering retailers, as consumers put remodeling projects on hold.

Area Rugs Can Boost Your Sales - July 2007

Area Rugs Can Boost Your Sales - July 2007

According to Jim Curtin at Shaw Living, within 30 days of buying a hardwood or ceramic floor, the average consumer is going to buy an area rug. If she’s already standing in your store, why not sell her a rug right then?

Wood Cuts - July 2007

Wood Cuts - July 2007

One of the selling points solid wood floors have always had over other flooring choices was that they quite literally never wear out, because they can be sanded and refinished multiple times.

Distribution Evolution - June 2007

Distribution Evolution - June 2007

The floorcovering industry has changed dramatically in the past two decades, but one of the subtle more changes—the disappearance of grand industry events—might have gone unnoticed except for one extraordinary evening in April.

Best Practices - June 2007

Best Practices - June 2007

Matching customers’ needs—not just their wants—to the flooring product that’s right for them has propelled Rodenbaugh’s Flooring America and Appliances just outside of Dallas into the category of extremely successful flooring business.