Trivers on Selling Direct & the Distribution Community – Part 1 (17:32)
May 14, 2006—Jon Trivers, Marketing Wit & Wisdom in the first of a three part series talks about Armstrong’s recent move to sell direct to the NFA, and the expanding trend that is seeing manufacturers increasingly selling directly to larger retailers. Trivers also discusses the affect this trend is having on the distribution community, the growing volume of flooring imports from China coming into the U.S., the general health of the distribution sector in 2006 and Mohawk’s dual-channel approach in offering laminate produced by its Unilin division.
Related Topics:National Flooring Alliance (NFA), Armstrong Flooring, Mohawk Industries