National Flooring Alliance (NFA)

The NFA is an elite group of carpet and flooring dealers selected from an industry consensus of the largest and finest in North America. The NFA was created in 1991 by eight of the most powerful retailers in the United States. The NFA is all about change. We have a dynamic view of the world and consequently, we want to continue to be the change agents for our industry. Our vision for the future is firmly based on retail customer expectations. We and our supplier partners must find ways to continue to take costs out of the channels, enhance brand profitability, design innovative ways to educate staff and customers, and strengthen our categories against competing industries. The NFA is committed to bring the highest value to our members, financially and by idea exchange, and to make a real difference to our suppliers, creating unique synergy and leadership to our industry.

NFA Spring Meeting: NFA members are optimistic about business conditions this year - May 2017

By Kim Gavin Business thus far is looking good, and WPC and rigid core products are dominating new introductions-those are key themes from the spring meeting of the National Floorcovering Alliance (N...
http://www.floordaily.net/floorfocus/nfa-spring-meeting-nfa-members-are-optimist...

Focus 100 Retail: Top retailers and contractors are coming out ahead - Nov 2015

By Darius Helm   As is often the case with markets emerging from recessions, expectations exceed results, and this year is no exception. In 2014, a brutal winter set the tone for the year, le...
http://www.floordaily.net/floorfocus/focus-100-retail-top-retailers-and-contract...

NFA, Starnet and Coverings: Strategic Exchange - May 2016

By Kemp Harr Last month, participants at the three events I attended were extremely upbeat about sales growth and current market conditions, and each one is focused in different areas. I’m refe...
http://www.floordaily.net/floorfocus/nfa-starnet-and-coverings-strategic-exchang...

Focus 100 Retail: Rebounding markets and hard surface gains - Nov 2016

By Darius Helm   This year, the top flooring retailers and residential contractors are making solid gains, in most cases up by high single digits and even double digits, driven by both strength...
http://www.floordaily.net/floorfocus/focus-100-retail-rebounding-markets-and-har...

Focus 100 Retail: The residential market has underperformed this year

  By Darius Helm   After encouraging growth last year, retailers and residential contractors had high hopes for 2014, but a winter of historic proportions checked any early momentum, and ...
http://www.floordaily.net/floorfocus/focus-100-retail-the-residential-market-has...

Sterling believes relationships go a long way in a highly competitve market: Best Practices - Jan 2018

By Jessica Chevalier Nice matters. More than 20 years ago, Floor Focus publisher Kemp Harr-then Synthetic Industries’ head of marketing-paid a business visit to Sterling Carpet & Flooring o...
http://www.floordaily.net/floorfocus/sterling-believes-relationships-go-a-long-w...

NBC and artificial turf, Starnet and NFA gatherings: Strategic Exchange

By Kemp Harr   Early last month, right in the middle of the evening news ratings sweep, NBC Nightly News ran a sensationalized news story telling millions of Americans that there could be a l...
http://www.floordaily.net/floorfocus/nbc-and-artificial-turf-starnet-and-nfa-gat...

National Floorcovering Alliance Elects Officers

Maui, Hawaii, Oct. 2, 2014 -- The National Floorcovering Alliance (NFA) met this week in Maui, Hawaii for its annual fall meeting and elected a new slate of officers who will take office beginning in ...
http://www.floordaily.net/floorfocus/national-floorcovering-alliance-elects-offi...

Strategic Exchange - November 2011

By Kemp Harr   With the recent news that Shaw and Beaulieu are closing carpet mills in Dalton, Georgia, one has to wonder if this is an indication of more than just a decline in overall demand ...
http://www.floordaily.net/floorfocus/strategic-exchange--november-2011

Best Practices - December 2009

By Sonya Jennings A flooring powerhouse in the Houston area, Roberts Carpet and Fine Floors offers upper-end flooring and continues to attract customers in a rocky economy with effective advert...
http://www.floordaily.net/floorfocus/best-practices--december-2009

Dave Snedeker Discusses the NFA Fall Meeting and Business Conditions at Nebraska Furniture Mart

October 5, 2015—Dave Snedeker, President of the National Floorcovering Alliance (NFA) and Flooring Merchandising Manager at Nebraska Furniture Mart (NFM), and Kemp Harr discuss current business ...
http://www.floordaily.net/flooring-podcasts/dave-snedeker-discusses-the-nfa-fall...

A.J. Rose Carpets & Flooring: Best Practices - May 2015

By Jessica Chevalier   Family businesses, it seems, often fly or flop as they change generational hands, when the bonds of family either yield synergistic success or the complication of evolv...
http://www.floordaily.net/floorfocus/aj-rose-carpets--flooring-best-practices--m...

Strategic Exchange: The industry faces a mixed economic bag heading into the fall selling season – Oct 2019

By Kemp Harr The fall selling season is upon us, and we know that those of you focused in the retail flooring sector are hopeful that the consumer is ready to update the interior of their home. The ...
http://www.floordaily.net/floorfocus/strategic-exchange-the-industry-faces-a-mix...

Gearing Up For the Shows: Three large flooring shows kick off 2019 with new products - Dec 2018

By Beth Miller With the addition of Domotex’s U.S.-based show and the new streamlined format offered by The International Surface Event (TISE), exhibitors and attendees alike have a lot to loo...
http://www.floordaily.net/floorfocus/gearing-up-for-the-shows-three-large-floori...

Sam Roberts Discusses the NFA Meeting from Maui, Hawaii

October 2, 2014—Sam Roberts, Owner of Robert's Carpet and Fine Floors in Houston, Texas (and also a former president of the NFA), and Kemp Harr, discuss the fall NFA meeting held this week in Ma...
http://www.floordaily.net/flooring-podcasts/sam-roberts-discusses-the-nfa-meetin...

NFA Appoints Leadership for 2019 & 2020

Napa, CA, November 5, 2018-National Flooring Alliance (NFA) members met for their fall meeting in Napa, California and elected new leadership.  The term for the newly elected group starts in Jan...
http://www.floordaily.net/floorfocus/nfa-appoints-leadership-for-2019-2020

Dave Snedeker Discusses the NFA Spring Meeting and Nebraska Furniture Mart's Business

April 12, 2016—(Recorded at the Grove Park Inn, North Carolina) Dave Snedeker, President of the NFA and Division Merchandise Manager for Nebraska Furniture Mart, and Kemp Harr discuss the health...
http://www.floordaily.net/flooring-podcasts/dave-snedeker-discusses-the-nfa-spri...

Strategic Exchange - April 2010

By Kemp Harr Probably the biggest retail flooring news item this month is Invista’s decision to pull its Stainmaster brand out of 2,300 Home Depot and Menards stores, reportedly to earn a stron...
http://www.floordaily.net/floorfocus/strategic-exchange--april-2010

Strategic Exchange - November 2010

By Kemp Harr While it looks like the lackluster retail flooring sales conditions this fall could erase the gains made in the first two quarters—taking the market down a few percentage points by...
http://www.floordaily.net/floorfocus/strategic-exchange--november-2010

NFA Elects Three Members to Board

Nashville, TN, September 11, 2019-At the National Flooring Alliance (NFA) meeting is underway now in Nashville, Tennessee, the group elected three new board members: Deb DeGraaf of DeGraaf Interiors, ...
http://www.floordaily.net/floorfocus/nfa-elects-three-members-to-board

Jay McDonnell Discusses the NFA and Custom Carpet Centers' Retail Flooring Business

September 25, 2020--Jay McDonnell, president of Custom Carpet Centers in western New York state, and Kemp Harr discuss business conditions in Jay's market and the benefits of being part of the NFA. Li...
http://www.floordaily.net/flooring-podcasts/jay-mcdonald-discusses-the-nfa-and-c...

Strategic Exchange - June 2009

By Kemp Harr Last month in our Annual Report article you read that the wholesale value of the flooring industry (not counting labor or accessories) was just over $20 billion. That’s down from a...
http://www.floordaily.net/floorfocus/strategic-exchange--june-2009

Lisa Browning Discusses Attendance and Safety Protocols for the NFA Meeting in Savannah

September 11, 2020--Lisa Browning, executive director with the NFA, and Kemp Harr discuss the anticipated attendance and safety protocols for the NFA’s meeting in Savannah in mid-September. List...
http://www.floordaily.net/flooring-podcasts/lisa-browning-discusses-attendance-a...

Jason McSwain Discusses the Business Focus for the NFA Related to Margin Erosion

September 13, 2019—Jason McSwain, President of the National Floorcovering Alliance (NFA), and Kemp Harr discuss the group's focus on keeping margins healthy both with LVT and Carpet. Listen to t...
http://www.floordaily.net/flooring-podcasts/jason-mcswain-discusses-the-business...

Michael Longwill Discusses the NFA Members' Growth Outlook

October 19, 2017—Michael Longwill, President of Airbase Carpet and Tile Mart, and Kemp Harr discuss the changes the NFA members are making to ensure continued growth. Listen to the interview for...
http://www.floordaily.net/flooring-podcasts/michael-longwell-discusses-the-nfa-m...

Ian Newton Discusses How Flooring 101 and the NFA Have Reacted to Virus Slowdown

April 17, 2020--Ian Newton, General Manager with Flooring 101 and VP of the NFA, and Kemp Harr discuss business conditions in his seven-store flooring chain in Southern California and the decision by ...
http://www.floordaily.net/flooring-podcasts/ian-newton-discusses-how-flooring-10...

Jeff Macco Discusses His Retail Business and the Fall NFA Meeting in Aruba

September 20, 2016—Jeff Macco, Co-Over of Macco's Floor Covering (and Hadinger in Fort Myers, Florida), and Kemp Harr discuss business conditions and highlights of the NFA fall meeting in Aruba....
http://www.floordaily.net/flooring-podcasts/jeff-macco-discusses-his-retail-busi...

Jason McSwain Discusses the NFA and McSwain's Carpet and Flooring

November 7, 2018—Jason McSwain, President of McSwain’s Carpet and Flooring and the newly elected president of the NFA, and Kemp Harr discuss Jason's 50 year old retail business based in Ci...
http://www.floordaily.net/flooring-podcasts/jason-mcswain-discusses-the-nfa-and-...

Jason McSwain Discusses the NFA Spring Meeting In Whistler

March 14, 2019—Jason McSwain, President of the National Floorcovering Alliance (NFA), and Kemp Harr discuss the retail flooring market and a few of the initiatives that the NFA board is focused ...
http://www.floordaily.net/flooring-podcasts/jason-mcswain-discusses-the-nfa-spri...

NFA Postpones Spring Meeting, Plans to Reschedule

Cincinnati, OH, March 16, 2020-The National Floorcovering Alliance (NFA) has decided to cancel its spring 2020 meeting, scheduled for March 23, and is currently working to reschedule.   Say...
http://www.floordaily.net/floorfocus/nfa-cancels-spring-meeting-plans-to-resched...