Stefan Hoher Discusses Recent Changes in Tuftex' Marketing Strategy
June 2, 2011—Stefan Hoher, Director of Market Technologies for Tuftex, and Kemp Harr discuss the strategic marketing decisions that this west coast carpet producer has made to make it stand out in the market place. Listen to the interview to hear Stefan talk about the many brand changes, who its targeting and where it fits in Shaw's overall brand strategy.
Related Topics:Shaw Industries Group, Inc., Tuftex