Flooring Interviews

Florim’s Jim Dougherty from Coverings 2007

Florim’s Jim Dougherty from Coverings 2007

May 8, 2007—Florim’s Executive V.P of Sales and Marketing, Jim Dougherty from Coverings discusses the new marketing strategies of Florim, the redefining of its Esquire and AFI (formerly American Florim) brands, the new products the company rolled out at Coverings, its efforts in North America and its new sales team.


Related Topics:Florim USA, Coverings, Armstrong Flooring