Florim USA

Built upon the solid roots of the Florim Group based in Italy, Florim USA is committed to continued technological innovation and to producing timeless and sustainable porcelain prod- ucts. Florim USA is one of the largest and most technologically advanced porcelain facilities in North America and has been owned by the Florim Group since 2000.

Rohnert Named President & CEO of Florim USA

Clarksville, TN, December 6, 2005--Mike Rohnert is appointed to the position of President of Florim USA. As announced by Florim Group Chairman Claudio Lucchese, the appointment is effective immed...
http://www.floordaily.net/floorfocus/rohnert-named-president--ceo-of-florim-usa

Florim USA Announces Key Personnel Changes

Clarksville, TN, December 21--Florim USA appointed a new plant manager and created a new position within the company, vice president of distribution sales. These changes come in light of ongoing corpo...
http://www.floordaily.net/floorfocus/florim-usa-announces-key-personnel-changes

Jim Dougherty Named VP of Marketing at Florim USA

Clarksville, TN, July 13, 2006)--Mike Rohnert, president & CEO of Florim USA, has announced the appointment of Jim Dougherty to the position of vice president of marketing for Florim USA. Dougherty i...
http://www.floordaily.net/floorfocus/jim-dougherty-named-vp-of-marketing-at-flor...

Florim USA Plans For Growth

Clarksville, TN, April 10-- As Florim USA launches its fourth year of operations, its parent, The Florim Group, is projecting continued growth and plans ongoing investments and improvements. "To...
http://www.floordaily.net/floorfocus/florim-usa-plans-for-growth

Florim Named 2020 Business Recycler of the Year in Tennessee

Clarksville, TN, December 17, 2020-Florim was named 2020 business recycler of the year by the Tennessee Recycling Coalition (TRC). TRC's Recycler of the Year Awards recognizes individuals, organizatio...
http://www.floordaily.net/floorfocus/florim-named-tn-2020-business-recycler-of-t...

Florim Unveils New Marketing Initiatives

Clarksville, TN, April 27, 2007--Florim, previously known as Florim USA, is launching sweeping new marketing strategies, starting with the company’s name modification and the full re-branding of...
http://www.floordaily.net/floorfocus/florim-unveils-new-marketing-initiatives-

Rohnert Named EVP of Sales at FlorimUSA

Clarksville, TN, September 27--Florim USA appointed Michael Rohnert to the newly created position of executive vice president of sales. In this role, Rohnert will be responsible for all sales and...
http://www.floordaily.net/floorfocus/rohnert-named-evp-of-sales-at-florimusa

Coverings 2013 - June 2013

By Jessica Chevalier   Coverings 2013 was held in Atlanta’s Georgia World Congress Center. This year’s show floor was actually two show floors joined by escalators and a connector...
http://www.floordaily.net/floorfocus/coverings-2013--june-2013

Ceramic Tile Report - April 2014

By Jessica Chevalier Last year marked another strong period of growth in the ceramic market. Though the tile industry has seen steady increases since 2010, several of the manufacturers with whom we...
http://www.floordaily.net/floorfocus/ceramic-tile-report--april-2014

Ceramic Tile Report: The tile industry invests heavily in domestic production

By Calista Sprague The American tile market is growing. Year over year tile sales grew by 4.2% from 2013 to 2014, according to Market Insights LLC, and in the past five years, tile has taken a 2.1%...
http://www.floordaily.net/floorfocus/ceramic-tile-report-the-tile-industry-inves...

Florim USA Expanding Tennessee Operations with a $35M Investment

Clarksville, TN, September 23, 2021-Florim USA officials announced on September 22 that it will expand operations at its facility in Clarksville, Tennessee, reports ClarksvilleNow.com. Florim USA, an...
http://www.floordaily.net/floorfocus/florim-usa-expanding-tennessee-operations-w...

Florim USA Presented with Patriotic Employer Award

Clarksville, TN, June 7, 2024-Florim USA has been honored with the Patriotic Employer Award. The award, presented by Stephen Baird, the Tennessee Representative for ESGR (Employer Support of the Guard...
http://www.floordaily.net/floorfocus/florim-usa-presented-with-patriotic-employe...

Florim Adds Spezzaferri and Dingman

Clarksville, TN, January 10, 2007--Jim Dougherty, executive vice president of sales and marketing for Florim USA, has named industry veterans Ron Spezzaferri and Gene Dingman as regional vice presiden...
http://www.floordaily.net/floorfocus/florim-adds-spezzaferri-and-dingman

Florim USA Named Business Recycler of the Year by TN Recycling Coalition

Clarksville, TN, November 16, 2020-The Tennessee Recycling Coalition named Florim USA winner of the 2020 Business Recycler of the Year. Tennessee Recycling Coalition’s Recycler of the Year Awar...
http://www.floordaily.net/floorfocus/florim-usa-named-business-recycler-of-the-y...

Florim Receives TVA Carbon Reduction Award

Clarksville, TN, December 19, 2018-Florim USA recently received the Tennessee Valley Authority (TVA) Carbon Reduction Award.  In its first year, this award recognizes businesses that recorded th...
http://www.floordaily.net/floorfocus/florim-receives-tva-carbon-reduction-award

Florim Wins 2022 Governor’s Environmental Stewardship Awards

Clarksville, TN, August 18, 2022-Florim USA was one of nine companies statewide to receive the 2022 Governor’s Environmental Stewardship Awards (GESA). The category awarded was for Sustainable P...
http://www.floordaily.net/floorfocus/florim-wins-2022-governors-environmental-st...

Florim's MileStone Brand Exhibiting at Coverings for the First Time

Clarksville, TN, February 22, 2022-MileStone, the distributed brand of Florim USA, is premiering at Coverings 2022 in Las Vegas, Nevada.  Florim USA, a subsidiary of the parent company Florim lo...
http://www.floordaily.net/floorfocus/florims-milestone-brand-exhibiting-at-cover...

Florim USA Earns WELL Health-Safety Rating

Clarksville, TN, May 6, 2022-Florim USA announced it has earned the WELL Health-Safety Rating through the International WELL Building Institute (IWBI), and is the first porcelain tile manufacturer and...
http://www.floordaily.net/floorfocus/florim-usa-earns-well-health-safety-rating

Coverings 2022: This year’s ceramic expo highlights manufacturers’ strategic business moves alongside new design trends – May 2022

By Jennifer Bardoner Back to its normal programming after co-locating with the National Wood Flooring Association’s show in Orlando, Florida last July, which saw reduced attendance at both sho...
http://www.floordaily.net/floorfocus/coverings-2022-this-years-ceramic-expo-high...

Coverings 2023: The premier North American tile expo sees a jump in attendance from exhibitors and attendees – June 2023

By Jennifer Bardoner Up 50% over last year, attendance at this year’s Coverings rivaled pre-pandemic numbers. The aisles bustled as booths filled with the 27,000 eventgoers, who converged in Or...
http://www.floordaily.net/floorfocus/coverings-2023-the-premier-north-american-t...

State of Sustainability 2022: Next stage greening demands more of flooring manufacturers - October 2022

By Jessica Chevalier As an industry, flooring, already a couple decades into its sustainability journey, has realized many of its early and more easily achieved goals: it has reincorporated its wast...
http://www.floordaily.net/floorfocus/state-of-sustainability-2022-next-stage-gre...

Florim Begins Production of Gauged Porcelain in Tennessee

Clarksville, TN, April 4, 2023-With the initial $35 million dollar expansion plan announced over one year ago, Florim USA started the production of gauged porcelain tile with the installation of the l...
http://www.floordaily.net/floorfocus/florim-begins-production-of-gauged-porcelai...

Ceramic Tile Report - April 2013

By Jessica Chevalier   Ceramic tile was the fastest growing product category in 2012, according to estimates by Market Insights, LLC. The category grew by 6.5%; hardwood, the next fastest gro...
http://www.floordaily.net/floorfocus/ceramic-tile-report--april-2013

Cersaie 2007 - November 2007

By Kemp Harr Since the majority of tile sold in the U.S. comes from Italy, it makes sense that the foremost trade show for that industry is in Bologna, Italy. And this year, during the first we...
http://www.floordaily.net/floorfocus/cersaie-2007--november-2007

Florim Releases 2018 Sustainability Report

Fiorano Modenese, September 19, 2019-Florim Group has released its 11thsustainability report.  Targeted investments worth more than 40 million Euros and routine production process management pra...
http://www.floordaily.net/floorfocus/florim-releases-2018-sustainability-report

Ceramic Tile Report: The U.S. ceramic tile market continues to reinvent itself - March 2017

By Jessica Chevalier The U.S. ceramic tile market has been in a period of rapid change over the last decade, change that has impacted both product and process-from the advent of digital printing, whi...
http://www.floordaily.net/floorfocus/ceramic-tile-report-the-us-ceramic-tile-mar...

Ceramic: Industry Overview - April 2012

By Darius Helm & Jessica Chevalier   The single most important thing to know about the U.S. ceramic tile industry is its share of the flooring market. Currently, about 9% of U.S. flooring...
http://www.floordaily.net/floorfocus/ceramic-industry-overview--april-2012

Florim USA Completes Plant Conversion

Clarksville, TN, February 14--Florim USA completed the conversion of its plant to 100% porcelain production on February 9, ahead of projected schedule. The plant is now producing only porcelain bo...
http://www.floordaily.net/floorfocus/florim-usa-completes-plant-conversion

Saladin Joins Florim Sales Team

Clarksville, TN, April 4, 2007--Heather Saladin has joined Florim of Clarksville, Tennessee as Regional Sales Manager servicing distributors throughout the Mountain region, California and Texas. ...
http://www.floordaily.net/floorfocus/saladin-joins-florim-sales-team

Hatcher Joins Florim Sales Team

Clarksville, TN, June 25, 2007--Dawn Hatcher has joined Florim of Clarksville, Tenn. as a marketing specialist for the Midwest/East region. She is based in Lansing, Michigan.   In her new role ...
http://www.floordaily.net/floorfocus/hatcher-joins-florim-sales-team-