Florim USA

Built upon the solid roots of the Florim Group based in Italy, Florim USA is committed to continued technological innovation and to producing timeless and sustainable porcelain prod- ucts. Florim USA is one of the largest and most technologically advanced porcelain facilities in North America and has been owned by the Florim Group since 2000.

Rohnert Named President & CEO of Florim USA

Clarksville, TN, December 6, 2005--Mike Rohnert is appointed to the position of President of Florim USA. As announced by Florim Group Chairman Claudio Lucchese, the appointment is effective immed...
http://www.floordaily.net/floorfocus/rohnert-named-president--ceo-of-florim-usa

Florim USA Announces Key Personnel Changes

Clarksville, TN, December 21--Florim USA appointed a new plant manager and created a new position within the company, vice president of distribution sales. These changes come in light of ongoing corpo...
http://www.floordaily.net/floorfocus/florim-usa-announces-key-personnel-changes

Jim Dougherty Named VP of Marketing at Florim USA

Clarksville, TN, July 13, 2006)--Mike Rohnert, president & CEO of Florim USA, has announced the appointment of Jim Dougherty to the position of vice president of marketing for Florim USA. Dougherty i...
http://www.floordaily.net/floorfocus/jim-dougherty-named-vp-of-marketing-at-flor...

Florim USA Plans For Growth

Clarksville, TN, April 10-- As Florim USA launches its fourth year of operations, its parent, The Florim Group, is projecting continued growth and plans ongoing investments and improvements. "To...
http://www.floordaily.net/floorfocus/florim-usa-plans-for-growth

Florim Unveils New Marketing Initiatives

Clarksville, TN, April 27, 2007--Florim, previously known as Florim USA, is launching sweeping new marketing strategies, starting with the company’s name modification and the full re-branding of...
http://www.floordaily.net/floorfocus/florim-unveils-new-marketing-initiatives-

Ceramic Tile Report: The tile industry invests heavily in domestic production

By Calista Sprague The American tile market is growing. Year over year tile sales grew by 4.2% from 2013 to 2014, according to Market Insights LLC, and in the past five years, tile has taken a 2.1%...
http://www.floordaily.net/floorfocus/ceramic-tile-report-the-tile-industry-inves...

Rohnert Named EVP of Sales at FlorimUSA

Clarksville, TN, September 27--Florim USA appointed Michael Rohnert to the newly created position of executive vice president of sales. In this role, Rohnert will be responsible for all sales and...
http://www.floordaily.net/floorfocus/rohnert-named-evp-of-sales-at-florimusa

Coverings 2013 - June 2013

By Jessica Chevalier   Coverings 2013 was held in Atlanta’s Georgia World Congress Center. This year’s show floor was actually two show floors joined by escalators and a connector...
http://www.floordaily.net/floorfocus/coverings-2013--june-2013

Ceramic Tile Report - April 2014

By Jessica Chevalier Last year marked another strong period of growth in the ceramic market. Though the tile industry has seen steady increases since 2010, several of the manufacturers with whom we...
http://www.floordaily.net/floorfocus/ceramic-tile-report--april-2014

Florim Adds Spezzaferri and Dingman

Clarksville, TN, January 10, 2007--Jim Dougherty, executive vice president of sales and marketing for Florim USA, has named industry veterans Ron Spezzaferri and Gene Dingman as regional vice presiden...
http://www.floordaily.net/floorfocus/florim-adds-spezzaferri-and-dingman

Ceramic Tile Report - April 2013

By Jessica Chevalier   Ceramic tile was the fastest growing product category in 2012, according to estimates by Market Insights, LLC. The category grew by 6.5%; hardwood, the next fastest gro...
http://www.floordaily.net/floorfocus/ceramic-tile-report--april-2013

Florim USA Completes Plant Conversion

Clarksville, TN, February 14--Florim USA completed the conversion of its plant to 100% porcelain production on February 9, ahead of projected schedule. The plant is now producing only porcelain bo...
http://www.floordaily.net/floorfocus/florim-usa-completes-plant-conversion

Florim Beginning Major Tennessee Expansion

Clarksville, TN, Sept. 21, 2012 -- Italian tile maker Florim is launching a major expansion in Clarksville in November, according to the Clarksville Leaf Chronicle.Florim USA is beginning a two-phase ...
http://www.floordaily.net/floorfocus/florim-beginning-major-tennessee-expansion

Saladin Joins Florim Sales Team

Clarksville, TN, April 4, 2007--Heather Saladin has joined Florim of Clarksville, Tennessee as Regional Sales Manager servicing distributors throughout the Mountain region, California and Texas. ...
http://www.floordaily.net/floorfocus/saladin-joins-florim-sales-team

Hatcher Joins Florim Sales Team

Clarksville, TN, June 25, 2007--Dawn Hatcher has joined Florim of Clarksville, Tenn. as a marketing specialist for the Midwest/East region. She is based in Lansing, Michigan.   In her new role ...
http://www.floordaily.net/floorfocus/hatcher-joins-florim-sales-team-

Cersaie 2007 - November 2007

By Kemp Harr Since the majority of tile sold in the U.S. comes from Italy, it makes sense that the foremost trade show for that industry is in Bologna, Italy. And this year, during the first we...
http://www.floordaily.net/floorfocus/cersaie-2007--november-2007

Ceramic Tile Report: The U.S. ceramic tile market continues to reinvent itself - March 2017

By Jessica Chevalier The U.S. ceramic tile market has been in a period of rapid change over the last decade, change that has impacted both product and process-from the advent of digital printing, whi...
http://www.floordaily.net/floorfocus/ceramic-tile-report-the-us-ceramic-tile-mar...

Coverings 2007: The Leading Edge of Tile Trends

Chicago, IL, April 25, 2007--Trend spotters had a field day—four field days, in fact—at Coverings 2007, the premier international ceramic tile and stone show held at Chicago’s McCorm...
http://www.floordaily.net/floorfocus/coverings-2007-the-leading-edge-of-tile-tre...

Ceramic: Industry Overview - April 2012

By Darius Helm & Jessica Chevalier   The single most important thing to know about the U.S. ceramic tile industry is its share of the flooring market. Currently, about 9% of U.S. flooring...
http://www.floordaily.net/floorfocus/ceramic-industry-overview--april-2012

Coverings 2014 Review: Crossville, Imola, Florida Tile, Del Conca, more

By Heather Osteen   Mixed media, new shapes, new interpretations of handmade looks and the continued development of bigger planks captured most of the attention at Coverings 2014. This year&r...
http://www.floordaily.net/floorfocus/coverings-2014-review-crossville-imola-flor...

Lee Joins Florim Sales Team

Clarksville, TN, May 14, 2007--Bryan Lee has joined Florim as Regional Sales Manager servicing distributors throughout the East coast region. He is based in Florida.   Lee has experience in man...
http://www.floordaily.net/floorfocus/lee-joins-florim-sales-team-

Coverings 2017: Wood looks share the spotlight with trends in design and construction - May 2017

By Darius Helm This year’s Coverings show, held in Orlando at the beginning of April, showcased new products from over 1,100 exhibitors from all over the world, with a narrow color palette bala...
http://www.floordaily.net/floorfocus/coverings-2017-wood-looks-share-the-spotlig...

Florim’s Jim Dougherty from Coverings 2007

May 8, 2007—Florim’s Executive V.P of Sales and Marketing, Jim Dougherty from Coverings discusses the new marketing strategies of Florim, the redefining of its Esquire and AFI (formerly American...
http://www.floordaily.net/flooring-podcasts/florims-jim-dougherty-from-coverings...

NeoCon 2017: This year's show was bigger and busier than in recent years - July 2017

By Darius Helm, Beth Miller, Ruth Simon McRae and Anne Harr By every metric, this year’s NeoCon, held at Chicago’s Merchandise Mart from June 12 to 14, was a success. The hallways were cr...
http://www.floordaily.net/floorfocus/neocon-2017-this-years-show-was-bigger-and-...

Florim Earns Two Environmental Certifications

Clarksville, TN, Jan. 25, 2011 -- Florim Ceramiche has obtained environmental certifications ISO 14001 and BS OHSAS 18001 certifications from inspection association TÜV. OHSAS 18001 (Occupational...
http://www.floordaily.net/floorfocus/florim-earns-two-environmental-certificatio...

Deehan & Pannucci Join Florim

Clarksville, TN, October 18, 2007--Alexandra Deehan has joined Florim as a regional sales manager for the Southwest and West Coast. In her new position, Deehan will represent both the AFI and Esquire ...
http://www.floordaily.net/floorfocus/deehan--pannucci-join-florim-

Florim Ceramiche Wins Coverings Grand Prize for Bo

Orlando, FL, April 11, 2006--Florim Ceramiche S.p.A., earned the Grand Prize in the annual booth design competition at Coverings 2006, leading a group of seven exhibitors judged Best in Show. The ...
http://www.floordaily.net/floorfocus/florim-ceramiche-wins-coverings-grand-prize...

David Hartman, EVP, Sales & Marketing, Florim USA

May 12, 2003—David Hartman, EVP, Sales & Marketing, Florim USA discusses his transaction from laminate to ceramic, Hartman assesses the state of the ceramic tile distribution network, discussing...
http://www.floordaily.net/flooring-podcasts/david-hartman-evp-sales--marketing-f...

Surfaces Preview: A brief look at what's in store at this year's Surfaces show - Jan 2017

By Darius Helm The Surfaces show, held as part of The International Surface Event (TISE) at the Mandalay Bay Convention Center in Las Vegas from January 18 to 20, is the biggest residential flooring ...
http://www.floordaily.net/floorfocus/surfaces-preview-a-brief-look-at-whats-in-s...

Florim Opens New Moscow Flagship Showroom

Moscow, Russia, October 17, 2017-On October 12, Florim inaugurated a new institutional space for the Russian market. The concept and the external design have been studied by the internal project offi...
http://www.floordaily.net/floorfocus/florim-opens-new-moscow-flagship-showroom